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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

556 cases found
Rose Almeida Cosméticos Naturais Beauty & cosmetics · Welcome for new customers

Rose Almeida uses automations and segmentation to engage customers with personalized messages and encourage repeat purchases.

Beauty & cosmetics Automação Segmentation
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Ero Comércio & Co. Beauty & cosmetics · First-purchase incentive

Online store for erotic products uses automations to encourage first purchase and confirm orders, keeping customers informed.

Beauty & cosmetics Marketing automation Segmentation
See case
Pure Health USA Health & supplements · Atualizacao de envio

Pure Health USA uses automation and segmentation to communicate natural supplements, keeping customers informed and encouraging repeat purchases.

Health & supplements Message automation Segmentation
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Ibiza Oasis Fashion & accessories · Order cancellation

Ibiza Oasis uses automations and segmentation to keep customers informed and engaged in women's fashion.

Fashion & accessories Message automation Segmentation
See case
Papillon Semijoias Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Papillon Semijoias uses automations and segmentation to improve communication and engagement with customers.

Jewelry and semi-jewelry Marketing automation Recuperação de carrinho
See case
Ehraiz Beauty & cosmetics · Solicitacao de avaliacao

Ehraiz uses automations and segmentation to engage customers and optimize sales of hair care products.

Beauty & cosmetics Automação Segmentation
See case
Buenos Aires Plata Jewelry and semi-jewelry · Order cancellation

Buenos Aires Plata uses automations and segmentation to engage customers of silver and gold jewelry.

Jewelry and semi-jewelry Automação Segmentation
See case
Brisah Fashion & accessories · Order cancellation

Brisah uses automations and segmentation to engage swimwear customers, optimizing sales and support.

Fashion & accessories Marketing automation Segmentation
See case
Central Cosmetic Beauty & cosmetics · Welcome for new customers

Online cosmetics store that uses automations and segmentation to engage and retain customers.

Beauty & cosmetics Automação Segmentation
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Maria Lume Decor Home & Decor · Welcome for new customers

Maria Lume Decor uses automations and segmentation to improve communication and engagement with customers.

Home & Decor Marketing automation Segmentation
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Multifut Store | Camisas Fashion & accessories · Welcome for new customers

Multifut Store uses automations and segmentation to improve communication and encourage repeat purchases.

Fashion & accessories Automação Segmentation
See case
Marpax Stationery & gifts · Recuperacao de carrinho abandonado

Marpax uses automation for cart recovery and segmentation for campaigns, optimizing communication with customers in bookbinding and crafts.

Stationery & gifts Marketing automation Recuperação de carrinho
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Oliline Electronics & Computers · Welcome for new customers

Oliline uses automations and segmentation to improve communication with clients of audiovisual events in Kigali.

Electronics & Computers Message automation Segmentation
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Yose Beauty & cosmetics · Welcome for new customers

Yose uses automations and segmentation to engage skincare customers with relevant messages and avoid spam.

Beauty & cosmetics automation segmentação
See case
Extreme Death Fashion & accessories · Recuperacao de carrinho abandonado

Extreme Death uses automation to recover sales and run targeted campaigns for specific audiences.

Fashion & accessories Abandoned cart recovery automation Segmented campaigns
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Guapa Loca Footwear · Recuperacao de carrinho abandonado

Guapa Loca uses WPP Marketing automations to recover carts, encourage first purchases, and keep customers informed.

Footwear Marketing automation Segmentation
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Swechhagruhi Household utilities · Mass messages

Swechhagruhi uses targeted campaigns and automation to promote cleanliness and sustainability in Nashik.

Household utilities Mass campaigns Segmentation
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Riarimar Modas Fashion & accessories · Welcome for new customers

Riarimar Modas uses automations and segmentation to engage customers and optimize sales in its fashion e‑commerce.

Fashion & accessories automation segmentação
See case
LingoSound Electronics & Computers · Recuperacao de carrinho abandonado

LingoSound uses automations and segmentation to engage customers and optimize sales of translator earbuds.

Electronics & Computers Automação Segmentation
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Guaritore Lenços Fashion & accessories · Welcome for new customers

Guaritore Lenços uses automations and targeted campaigns to improve the experience and encourage repeat purchases.

Fashion & accessories Marketing automation Segmentation
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Woman In Love Fashion & accessories · Recuperacao de carrinho abandonado

Woman In Love uses automations and segmentation to engage customers and optimize sales in women's fashion.

Fashion & accessories Automação Recuperação de carrinho
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SIDE B Fashion & accessories · Solicitacao de avaliacao

SIDE B uses automations and segmentation to improve communication and engagement with customers of comfy, timeless fashion.

Fashion & accessories Automação Segmentation
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Virtuous Fashion & accessories · Welcome for new customers

Virtuous uses automations and segmentation to improve relationships and engagement with women's fashion customers.

Fashion & accessories Automação Segmentation
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Fogo & Art Home & Decor · Welcome for new customers

Fogo & Art uses automations and segmentation to improve the relationship and shopping experience for fireplaces.

Home & Decor Automação Segmentation
See case

Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.