Swechhagruhi enhances waste management with targeted campaigns and automation

Swechhagruhi uses segmented campaigns and automation to promote cleanliness and sustainability in Nashik.

Household utilities Mass campaigns Segmentation Sustainability Waste management WPP Marketing

Summary: Improved organization of campaigns, reduced manual work in communication, maintained informed audiences, and created a consistent cadence for engagement and environmental awareness.

A feature connected to the client's real routine.

Swechhagruhi offers innovative waste management solutions in Nashik, promoting cleanliness and environmental sustainability for households, local businesses, and the community at large. Promoting environmental awareness and facilitating waste management through effective and targeted communication.

Use of bulk campaigns with tag segmentation for specific audiences, such as new customers, at-risk customers, inactive users, and recent buyers, avoiding generic messages or spam.

01 Personalized and relevant communication

02 Reduction of generic messages and spam

03 Efficient campaign organization

04 Consistent audience engagement

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Engage different audiences effectively without overwhelming with generic messages, ensuring communication is relevant and contributes to awareness and adoption of waste management practices. Implementation of targeted campaigns via WPP Marketing, using tags to separate audiences and sending tailored messages according to profile and behavior, integrated with the Wix platform.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentação de públicos por etiquetas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Delivery of targeted bulk campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Integration with Wix platform for management The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Monitoring and adjusting campaigns based on responses Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Segmentation improves engagement and prevents brand fatigue

Automation reduces manual work and increases efficiency

Relevant communication is essential for environmental causes

Platform integrations facilitate management

Expand the use of automations for onboarding new customers, intensify re-purchase and evaluation campaigns, and explore new channels to increase the reach of segmented messages.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora