Carts, checkouts, orders, and payments trigger flows.
Nuvemshop, Shopify, Wix, WooCommerce, and API integrations can send events to retrieve sales and keep customers informed.
How WPP Marketing automates sales and customer service via WhatsApp.
WPP Marketing connects your store, system, or business operation to WhatsApp to send messages at the right moment: abandoned cart, pending payment, order, delivery, repurchase, targeted campaigns, and human support when necessary.
- Store events turn into automatic messages
- Targeted campaigns for the right customers
- Customer service and sales monitored on the dashboard
WPP Marketing starts with your operation's real events.
Instead of relying on manual messages or loose lists, the platform uses signals from the store and customer relationships to trigger traceable, connected, and historical communications.
The customer base becomes segmented audiences.
Tags, history, and behavior help to separate new customers, inactive ones, at-risk customers, recent buyers, and best customers.
Conversations are visible for the team to continue.
When the customer responds or needs assistance, the team can review the history on the dashboard and take over the conversation.
From connection to result: the complete flow.
The implementation combines commercial setup, operational data, and automated messages. The company chooses which events and campaigns to activate first and expands as it measures results.
Connect store, system, or data source.
Use ready-made integration, WooCommerce plugin, Events API, webhook, widget, import, or manual registration to feed the database.
Choose WhatsApp flows.
Activate cart recovery, pending payment, order confirmation, shipment, cancellation, re-purchase, review, or campaigns.
Set message, timing, and audience.
Configure texts, variables, intervals, language, country, tags, and rules to avoid generic communication.
Automatically send via WhatsApp.
When an event occurs or a campaign is triggered, WPP Marketing sends the message through the configured channel.
Attend to responses in the dashboard.
The team sees the history, identifies the message context, and continues the service, negotiation, or support.
Track deliveries, responses, and sales.
Reports help understand which automations recover opportunities, reduce manual effort, and keep customers informed.
Each automation addresses a moment in the journey.
WPP Marketing organizes transactional messages, sales recovery, relationship, and support in a continuous operation on WhatsApp.
Abandoned cart and pending payment.
Send reminders with purchase context to bring the customer back to checkout or complete a still unpaid order.
Order, shipment, delivery, and cancellation.
Keep customers updated on important steps without relying on manual team follow-up.
Re-purchase, review, and segmented campaigns.
Create workflows for post-sale, reactivation, best customers, and audiences with a higher purchase chance.
The connection can be simple or technical, depending on your operation.
Companies can start with ready-made integrations and evolve to API, webhooks, and custom events when they need more control.
Nuvemshop and Tiendanube
Receive cart, order, payment, and customer events to trigger commercial actions.
ShopifyConnect checkouts, orders, and store data to WhatsApp for recovery and post-sale.
WixUse Wix store events for automatic messages and opportunity tracking.
Events API and webhooksIn-house systems can send standardized events and receive updates to integrate WhatsApp with the rest of the operation.
The dashboard centralizes automation, conversations, and management.
The team monitors sent messages, impacted customers, responses received, campaigns, tags, integrations, and requests for human action.
Conversation history in one place.
Agents view conversations, status, unread messages, files, and context before responding.
Most relevant audiences for each campaign.
Use tags and history to create more targeted campaigns, avoiding communication of the entire database in the same way.
Operational results tracked on the dashboard.
Monitor sends, responses, recovered customers, associated orders, and necessary flow adjustments.
For e-commerce, the focus is on recovering opportunities and keeping the customer informed.
The platform works at moments when a helpful message can reduce doubts, remind a purchase, confirm a step, or encourage a new purchase.
Abandoned cart
Remind customers of abandoned products and bring them back to checkout.
Pending paymentInform customers about unpaid orders and reduce losses due to forgetfulness.
Order notificationsNotify about confirmation, shipping, delivery, cancellation, or other important steps via WhatsApp.
Repurchase and post-saleCreate messages for follow-up, evaluation, relationship, and new purchases after the initial experience.
In practice, the customer receives a helpful conversation at the right moment.
The message does not come out of nowhere: it is triggered by an event, rule, or audience defined by the company. This keeps WhatsApp connected to the customer's real context.
An event occurs
It can be abandoned cart, order created, pending payment, delivery, customer registration, or entry into a segment.
The rule identifies the correct flow
WPP Marketing checks active automation, audience, timing, interval, and necessary data to compose the message.
The message is sent via WhatsApp
The customer receives a reminder, notification, campaign, or guidance with enough context to act.
The team monitors the results
Responses, conversations, and opportunities are available for customer service, sales, support, and management analysis.
Frequently Asked Questions about how WPP Marketing works.
These answers summarize how the platform connects data, events, and WhatsApp to automate commercial communication.
Does WPP Marketing replace my support team?
No. It reduces repetitive tasks, sends automatic messages, and organizes responses. The team continues handling conversations, negotiations, and support when necessary.
Do I need to have an integrated store to use it?
No. e-commerce integrations help a lot, but the company can also use campaigns, importation, widget, API, webhooks, and manual flows depending on the operation.
Which events can trigger messages?
Abandoned cart, pending payment, order created, shipment, delivery, cancellation, customer registration, repurchase, review, campaigns, and self-generated events sent via API.
How to avoid generic messages?
Use segmentation, tags, purchase history, recent behavior, and specific rules to communicate more relevantly with different audiences.
Does WPP Marketing work with the Official API?
Yes. The operation can use the Official API, CoEx, QR Code connection in specific scenarios, Events API, Messaging API, and webhooks depending on the architecture chosen.
How do I monitor if the messages are effective?
The dashboard shows sends, responses, conversations, recovered clients, associated orders, campaigns, and operational data to guide adjustments.
Can I integrate my own system?
Yes. Custom systems can send events via Events API, trigger messages through Messaging API, and receive updates via webhooks.
WPP Marketing transforms operational events into conversations that generate action.
Connect data, configure flows, send messages via WhatsApp, and track the impact on sales recovery, customer service, repurchase, and customer relationship.