Carts, checkouts, orders and payments trigger flows.
Nuvemshop, Shopify, Wix, WooCommerce and API integrations can send events to retrieve orders and keep customers informed. Discover the solution for e-commerce.
How WPP Marketing works: from your store to results on WhatsApp.
Connect your store, set up automations, and turn carts, payments, and orders into WhatsApp messages. The team continues conversations from the dashboard and tracks results. For in-house systems and operations without e-commerce, also use the messaging API and webhooks.
- Store events become automatic messages
- Targeted campaigns for the right customers
- Customer service and sales tracked on the dashboard
WPP Marketing starts from the real events of your operation.
Cart, order, payment and shipping provide context for store automations. The settings define the message and timing of sending; the dashboard brings together support and follow-up. Your app can also request sends via the Messaging API and receive statuses via webhooks.
The customer base becomes segmented audiences.
Tags, history and behavior help separate new, inactive, at-risk, recent buyers and best customers. See how segmentation works.
Conversations are visible for the team to continue.
When the customer replies or needs help, the team reviews the conversation history in the dashboard and can take over the chat. Meet the inbox for support.
From connection to outcome: the complete flow.
This is the product's operational process. To learn about available features and channels, see the platform page; for concepts and WhatsApp Marketing strategy, see the blog guide.
View platform features · Read the guide on WhatsApp Marketing
Connect store, system, or data source
Use the ready integration, WooCommerce plugin, Events API, webhook, widget, import, or manual entry to populate the database.
Choose WhatsApp flows
Enable cart recovery, pending payment, order confirmation, shipping, cancellation, repurchase, review or campaigns.
Set message, timing and audience
Configure texts, variables, intervals, language, country, tags, and rules to avoid generic communication.
Send automatically via WhatsApp
When an event occurs or a campaign is triggered, WPP Marketing sends the message through the configured channel.
Handle responses in the dashboard
The team views the history, identifies the message context, and continues the service, negotiation, or support.
Measure deliveries, responses, and sales
Reports help understand which automations recover opportunities, reduce manual work, and keep customers informed.
Each automation handles a moment in the journey.
WPP Marketing organizes transactional messages, sales recovery, relationship management, and support into a continuous operation on WhatsApp.
Abandoned cart and pending payment.
Send purchase-context reminders to bring the customer back to checkout or complete an unpaid order.
Order, shipping, delivery and cancellation.
Keep customers informed about important milestones without relying on manual follow-up from your team.
Repeat purchase, review requests and targeted campaigns.
Create cadences for after-sales, reactivation, top customers, and audiences with the highest likelihood to purchase.
The connection can be simple or technical, depending on your operation.
Companies can start with ready-made integrations and evolve to API, webhooks and custom events when they need more control.
If you need to connect a CRM, ERP or application, you can use the messaging API without relying on an online store. Explore the MCP API and integration.
Nuvemshop and Tiendanube
Receive cart, order, payment and customer events to trigger commercial automations.
ShopifyConnect checkouts, orders and store data to WhatsApp for recovery and post-sale.
WixUse Wix store events for automated messages and opportunity follow-up.
Events API and webhooksOwn systems can send standardized events and receive updates to integrate WhatsApp with the rest of the operation.
The dashboard centralizes automation, conversations, and management.
The team tracks messages sent, customers reached, responses received, campaigns, tags, integrations, and support interactions that require human action.
Conversation history all in one place.
Agents view conversations, status, unread messages, files and context before replying.
Most relevant audiences for each campaign.
Use tags and history to create more precise campaigns without messaging your entire database the same way.
Operational results tracked on the dashboard.
Track sends, replies, recovered customers, associated orders and any adjustments needed in flows.
For e-commerce, the focus is on recovering opportunities and keeping the customer informed.
The platform works at moments when a timely message can reduce doubts, remind about a purchase, confirm a step, or encourage a new purchase.
Abandoned cart
Remind the customer about items left behind and bring them back to checkout.
Payment pendingNotify customers about unpaid orders and reduce losses from forgetfulness.
Order notificationsNotify confirmations, shipments, deliveries, cancellations, and other important steps via WhatsApp.
Repurchase and after-salesCreate messages for follow-up, feedback, relationship-building, and repeat purchases after the initial experience.
Event, rule, message, response and measurement: see the complete cycle.
Each step has its own purpose. The flow starts with an operational data point and ends with indicators that help decide what to keep, correct, or stop.
An event occurs
It can be an abandoned cart, order created, pending payment, delivery, customer registration, or entry into a segment.
The rule identifies the correct flow
WPP Marketing checks active automation, audience, schedule, interval, and required data to assemble the message.
The message is sent via WhatsApp
The customer receives a reminder, notice, campaign, or guidance with enough context to take action.
The reply becomes part of the conversation context
When the customer replies, the team can check the history and continue the conversation, negotiation, or support in the dashboard.
The operation measures and adjusts the flow
Filter and export messages to review statuses and errors. In campaigns, eligible failures from the last 24 hours can be resent once from the dashboard. Sales and payments following automations use a window of up to 60 minutes as an attribution estimate; a purchase after the message does not prove exclusive causality.
Frequently asked questions about how WPP Marketing works.
These responses summarize how the platform connects data, events, and WhatsApp to automate commercial communication.
Does WPP Marketing replace my support team?
No. It reduces repetitive tasks, sends automated messages, and organizes responses. The team continues to take over conversations, negotiations, and support when needed.
Do I need an integrated store to use it?
No. E-commerce integrations help a lot, but the company can also use campaigns, import, widget, API, webhooks, and manual flows according to the operation.
Which events can trigger messages?
Abandoned cart, pending payment, order created, shipping, delivery, cancellation, customer registration, repurchase, review, campaigns and custom events sent via API.
How to avoid generic messages?
Use segmentation, tags, purchase history, recent behavior, and custom rules to speak to different audiences more relevantly.
Does WPP Marketing work with the Official API?
Yes. The operation can use the Official API, CoEx, QR Code connection in specific scenarios, Events API, Messaging API and webhooks according to the chosen architecture.
How do I track whether the messages were effective?
The dashboard shows sends, replies, conversations, recovered customers, associated orders, campaigns, and operational data to guide adjustments.
Can I integrate my own system?
Yes. Proprietary systems can send events via the Events API, trigger messages via the Messaging API, and receive updates via webhooks.
WPP Marketing turns operational events into conversations that drive action.
Connect data, configure flows, send messages via WhatsApp, and track impact on sales recovery, support, repurchases, and customer relationships.