Responses are scattered
When the team depends on a phone or separate tools, it loses history, context, and control over who responded.
WhatsApp Inbox for support
Respond to customers through the dashboard when WhatsApp turns into a sales or support conversation.
WPP Marketing centralizes received conversations, history, manual responses, and simple auto-replies for your team to continue support generated by campaigns, automations, and order messages.
- Inbox for responding to WhatsApp conversations
- History, search, and customer context
- Continuity for responses to automations and campaigns
Conversation dashboard
Customer responded
01
Message sent
Campaign, cart, payment, order, or post-sale message contacts the customer via WhatsApp.
02
Customer responds
The conversation appears in the inbox for the team to monitor the history and understand the context.
03
Team supports
The operator responds through the dashboard, guides the customer, and continues the sale or support.
Sending messages is only half of the operation. The customer also responds.
Abandoned cart, pending payment, campaigns, and order notifications can generate doubts, objections, and help requests. Without inbox, these conversations become difficult to follow.
Sale can stop at the doubt
A customer can respond to a charge, campaign, or cart with a simple doubt that requires quick assistance.
Post-sale requires continuity
Exchange, delivery doubts, usage guidance, and reviews require history for the team to respond better.
How WhatsApp inbox works in WPP Marketing.
Receive conversations on the dashboard
The inbox lists WhatsApp conversations for the team to open contacts, search messages, and follow the history.
Understand the context
See conversations, previous messages, and the likely origin of the interaction, such as campaign, automation, or post-sale service.
Respond manually
Operators can send responses via the dashboard to resolve doubts, guide payments, support delivery, or continue a sale.
Use simple auto-response
Set up a basic automatic response to organize the first reply when the team cannot respond immediately.
The inbox connects customer service to the rest of the WhatsApp operation.
WhatsApp Campaigns
Respond to customers who return after promotions, coupons, launches, and mass broadcasts.
Abandoned cartAttend to doubts that prevent the customer from returning to checkout and completing the purchase.
Pending paymentGuide customers who respond to reminders with doubts about instructions, links, or local payment methods.
Order notificationsAnswer questions about shipping, tracking, cancellations, delivery, and order steps.
Post-sale and repurchaseMonitor responses to review requests, coupons, restocking, and return campaigns.
Official API with CoExUse an official connection when applicable for messages, campaigns, automations, and customer service.
Conversations that the team can handle via inbox.
Product, timeline, payment, coupon, exchange, and any objections that appeared after an automatic message.
Customers who respond to the payment reminder and need guidance or the correct link.
Questions about tracking, delivery, cancellations, separation, and steps that require human response.
Exchanges, feedback, reviews, usage guidance, re-purchase, and responses to return campaigns.
WhatsApp Web conversation. The WPP Marketing inbox connects conversations with operations.
The goal is not just to open a chat window. It is to allow responses from campaigns, automations, and orders to continue within the same environment that measures sends, sales, and store events.
WhatsApp Web
Helps with manual service but is limited for campaigns, automations, events, and reports.
Isolated inbox
Centralizes messages but may be separated from cart recovery, payment, order, and re-purchase.
WPP Marketing
Unites inbox, e-commerce automations, campaigns, Official API with CoEx, history, and reports in the same panel.
Common questions about WhatsApp inbox.
Does the inbox allow responding to customers through the panel?
Yes. The team can open WhatsApp conversations, view history, and respond manually through the WPP Marketing panel.
Does the inbox work with campaigns and automations?
Yes. When customers respond to campaigns, abandoned carts, pending payments, order notifications, or post-sale, the conversation can be monitored in the panel.
Is there auto-response?
Yes. The platform features simple auto-response to organize initial replies, without turning WPP Marketing into an AI chatbot as a central promise.
Is it similar to WhatsApp Web?
The experience resembles a chat window, but the difference is that it remains connected to campaign, automation, store event operations, history, and reports.
Is it for sales and support?
Yes. The inbox supports pre-purchase questions, payment guidance, order status, post-sale, re-purchase, and general service.
Sustain the conversations your messages generate.
Use the WPP Marketing inbox to respond to customers, monitor history, and turn campaign, automation, and order responses into organized service.