After-sales becomes reactive support
Without a planned message, the store only speaks to the customer when a problem, question, or complaint arises.
Repurchase and after-sales
Keep selling on WhatsApp after the order is delivered.
WPP Marketing helps your store turn post-purchase interactions into reviews, relationships, next-purchase coupons, replenishment, repurchase and reactivation via WhatsApp.
- Post-delivery message and review request
- Coupon and incentive for next purchase
- Repurchase, replenishment and customer reactivation
After delivery
Relationship becomes repurchase
01
Order delivered
The integration reports delivery, shipping, or post-purchase stage according to the available events.
02
Right message
The store sends a review request, thank-you note, coupon, usage instructions, or an invitation to repurchase.
03
Customer returns
Campaigns and automations keep the customer engaged without relying on manual reminders from the team.
Many stores win the customer once and let the next sale slip away.
After delivery there’s a key moment to ask for a review, resolve doubts, offer replacements, suggest add-ons, and bring the customer back.
Reviews can wait
Satisfied customers don't always remember to rate the experience if the store doesn't ask at the right moment.
Repurchase depends on memory
Recurring, complementary or seasonal products require proactive communication so they don’t rely solely on the customer remembering.
How to automate repurchase and post-sale on WhatsApp.
Use post-purchase events
Order payment, shipping, delivery, cancellations, and purchase history help determine when to talk to the customer.
Set up relationship messages
Create a thank-you note, review request, instructions, coupon for next purchase, replenishment notice, or comeback campaign.
Use automatic segments
Use purchase and inactivity segments when available in the integration. In Unlimited and free trial campaigns, the official connection also allows selecting those who purchased after an automation in the last three months or those who replied without a subsequent purchase to the automation recorded during that period. These audiences depend on processed records and respect contact blocks.
Track response
See messages sent, replies, sales generated, and campaigns that help keep customers engaged.
Features to turn post-purchase into an ongoing relationship.
Order notifications
Notify payment approval, shipment, tracking and delivery before starting post-sale messages.
Automatic segmentationUse e-commerce events to segment recent, at-risk, inactive, and best customers.
WhatsApp Marketing CampaignsCreate recurring campaigns for repurchase, restocking, coupons, commercial dates and reactivation.
Inbox for post-saleRespond to questions, exchanges, guidance, and conversations generated after automated messages.
WhatsApp for e-commerceConnect cart, payment, order, delivery, campaigns and repurchase into a single journey.
Store integrationsUse Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce or API to feed post-purchase events.
Helpful messages after the first purchase.
Request feedback after delivery or after a post-purchase step appropriate to the store’s operation.
Send an incentive to encourage the customer to return after their first purchase or after a positive experience.
Remind the customer when it makes sense to repurchase recurring-use or complementary products.
Use automatic segments to reach customers who haven't purchased in longer.
After-sales isn't just support. It's a chance to increase recurrence.
Order notifications reduce anxiety. Repurchase and post‑sale begin afterwards: when the store uses the purchase experience to request a review, maintain the relationship and sell again.
Manual post-sales
It depends on the team remembering when to ask for a review, send a coupon, or invite the customer to return.
Generic campaign
Can reach the database, but doesn’t always account for recent purchases, recurrence, inactivity, and customer timing.
WPP Marketing
Combines post-purchase events, automatic segments, campaigns, inbox and reports to drive repurchase via WhatsApp.
Common questions about repurchase and after-sales.
Does WPP Marketing send a trial request?
Yes. The store can configure messages to request a review after delivery, shipment, or any other post-purchase moment available in the integration.
Can I send a coupon for the next purchase?
Yes. It’s possible to create messages and campaigns with a coupon, benefit, or call to repurchase, according to the store’s strategy.
Can repurchase use automatic targeting?
Yes. As e-commerce events feed the system, the store can use segments such as recent buyers, at-risk customers, inactive customers, and top customers.
Is this different from order notifications?
Yes. Order notifications inform transactional status. Repurchase and post-sale use the purchase experience to generate reviews, relationship, repeat business and new sales.
Does it work for recurring purchase products?
Yes. Stores with restocking, recurring consumption, collections, accessories, or seasonal purchases can use campaigns and automations to remind the customer at the right time.
Use after-sales to bring customers back.
Configure reviews, coupons, repurchase, restocking and reactivation via WhatsApp with events, automatic segments and reports from WPP Marketing.