Post-sale turns into reactive service
Without planned messages, the store only communicates when problems, doubts, or complaints arise.
Repurchase and post-sale
Continue selling via WhatsApp after the order is delivered.
WPP Marketing helps your store turn post-sale into reviews, relationships, next purchase coupons, restocking, repurchase, and reactivation via WhatsApp.
- Post-delivery message and review request
- Coupon and incentive for next purchase
- Customer repurchase, restocking, and reactivation
After delivery
Relationship becomes repurchase
01
Order delivered
The integration reports delivery, shipping, or post-sale stage according to available events.
02
Right message
The store sends review requests, thanks, coupons, usage guidance, or invites for new purchases.
03
Customer returns
Campaigns and automations keep the customer active without relying on manual reminders from the team.
Many stores win the customer once and let the next sale slip away.
After delivery, there's a strong moment to ask for reviews, resolve doubts, offer restocking, suggest add-ons, and bring the customer back.
Reviews come later
Satisfied customers don't always remember to review the experience if the store doesn't ask at the right moment.
Repurchase depends on memory
Recurring, complementary, or seasonal products need active communication so they don't depend solely on customer memory.
How to automate repurchase and post-sale on WhatsApp.
Use post-purchase events
Paid order, shipping, delivery, cancellation, and purchase history help determine when to communicate with the customer.
Configure relationship messages
Create thank you, review request, instructions, next purchase coupon, restocking, or re-engagement campaign.
Use automatic segments
Recent, at-risk, inactive, and best customers can receive different messages based on events and accumulated history.
Monitor return
View sent messages, responses, sales generated, and campaigns that help keep customers active.
Resources to turn post-purchase into continuous relationship.
Order notifications
Notify approved payment, shipment, tracking, and delivery before starting post-sale messages.
Automatic segmentationUse e-commerce events to separate recent, at-risk, inactive, and best customers.
WhatsApp Marketing CampaignsCreate recurring campaigns for re-purchase, restocking, coupons, commercial dates, and reactivation.
Post-sale inboxRespond to questions, exchanges, guidance, and conversations generated after automatic messages.
WhatsApp for e-commerceConnect cart, payment, order, delivery, campaigns, and re-purchase into a single journey.
Store integrationsUse Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, or API to feed post-purchase events.
Useful messages after the first purchase.
Ask for feedback after delivery or after a post-sale step appropriate to the store's operation.
Send incentive for the customer to return after the first purchase or after a good experience.
Remind the customer when it makes sense to buy again, especially for recurring or complementary products.
Use automatic segments to reach customers who haven't bought in a while.
Post-sale is not just support. It's a chance to increase recurrence.
Order notifications reduce anxiety. Re-purchase and post-sale begin after: when the store uses the purchase experience to ask for review, maintain relationships, and sell again.
Post-sale manual
Depends on the team remembering when to request an evaluation, send a coupon, or call the customer to return.
Generic campaign
Can reach the base, but does not always consider recent purchases, recurrence, inactivity, and customer timing.
WPP Marketing
Combines post-purchase events, automatic segments, campaigns, inbox, and reports to generate repurchase via WhatsApp.
Common questions about repurchase and post-sale.
Does WPP Marketing send a request for evaluation?
Yes. The store can configure messages to request evaluation after delivery, shipping, or another post-sale moment available in the integration.
Can I send a coupon for the next purchase?
Yes. It is possible to create messages and campaigns with a coupon, benefit, or call for a new purchase, according to the store's strategy.
Can repurchase use automatic segmentation?
Yes. As e-commerce events feed the system, the store can use segments like recent buyers, at-risk customers, inactive, and best customers.
Is this different from order notifications?
Yes. Order notifications inform transactional statuses. Repurchase and post-sale use the purchase experience to generate evaluation, engagement, return, and new sales.
Does it work for recurring purchase products?
Yes. Stores with reordering, recurrent consumption, collections, accessories, or seasonal purchases can use campaigns and automations to remind the customer at the right moment.
Use post-sale to bring customers back.
Configure evaluation, coupon, repurchase, reordering, and reactivation via WhatsApp with events, automatic segments, and WPP Marketing reports.