Abandoned without recovery
When a customer leaves the checkout, an automation can resume contact with context and a return link, based on the available data.
WhatsApp for e-commerce
Connect WhatsApp and your e-commerce to automate sales, orders, and after-sales service.
WPP Marketing uses store events to trigger abandoned cart, pending payment, order update, and repurchase messages, as well as targeted campaigns for contacts with consent.
- Abandoned cart and pending payment
- Order notifications via WhatsApp
- WhatsApp Marketing Campaigns
- Shopify, Wix, Nuvemshop, Tiendanube, Yampi and WooCommerce integrations
Events that turned into messages
From purchase intent to after-sales
01
Customer acts in the store
Cart, checkout, payment, order, delivery and repurchase generate events in the integration.
02
WhatsApp arrives at the right moment
Automated messages remind, inform, recover, and keep the customer close to the store.
03
Dashboard result
Deliveries, readings, errors, responses and assigned results are available according to the data sent by the integration.
In e‑commerce, many sales aren't lost due to lack of interest. They're lost because contact wasn't made at the right moment.
Abandoned carts, incomplete payments, order questions and customers who haven’t repurchased need fast, contextual communication tied to the store’s real data.
Orders generating manual support
Questions about payment, shipping and tracking consume staff time when they could become automatic notifications.
Campaigns without context
Sending to everyone without using store signals reduces relevance. Segmented campaigns work better when there is accumulated history and behavior.
How WPP Marketing connects WhatsApp and e‑commerce.
Connect your store
Use integrations with Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce, or the Events API to receive operation events.
Connect WhatsApp
Choose between Official API with CoEx, when eligible, or another available connection according to the store scenario and the subscribed plan.
Enable event messages
Configure abandoned cart, pending payment, order created, payment approved, shipping, tracking, post-sale and repurchase.
Create campaigns and track sales
Create campaigns for contacts with consent, use segments based on available data, and track results on the dashboard.
WhatsApp automations for every stage of your e-commerce operations.
Abandoned cart recovery
Send reminders with a return-to-checkout link to customers who abandoned their purchase.
Pending payment on WhatsAppRemind about Pix, boleto, card, or orders awaiting confirmation to reduce stalled orders.
Order notificationsNotify order created, payment approved, shipment, tracking, cancellation, delivery and after-sales.
Repurchase and after-salesSend trial, coupon, replenishment, reminder for new purchase and post-delivery relationship.
Segmented campaignsSend campaigns to contacts with consent, using segmented groups, scheduling, and reporting.
Customer segmentationOver time, history and behavior help create more relevant groups for campaigns.
Inbox for supportWhen the customer replies, your team continues the conversation in the panel with history and context.
Integrations & APIsConnect ready-made shops, ERPs, proprietary systems, webhooks and Events API to your WhatsApp operation.
WhatsApp flows that make sense for e-commerce.
Welcome, first purchase, coupon, promotional campaign, cart created and abandoned checkout.
Order created, Pix pending, boleto pending, card not confirmed and reminder to complete purchase.
Payment approved, picking, shipping, tracking, delivery, review and post-purchase support.
Repurchase, restocking, customer reactivation, recurring campaigns and relationship management based on active customers.
WhatsApp for ecommerce must be connected to the store's events.
The difference isn’t just in sending messages. It’s in using the correct event, including the available context, and tracking whether the flow helped recover orders, reduce doubts, or encourage repeat purchases.
Manual WhatsApp
It depends on the team remembering to call customers, reply to orders, and organize campaigns without scale.
Generic broadcast
Helps with campaigns but is limited when it doesn't interact with cart, payment, order, and history.
WPP Marketing
Connect e-commerce, events, automations, campaigns, inbox, Official API with CoEx and reports in a WhatsApp operation.
Common questions about WhatsApp for e-commerce.
Which e-commerce platforms does WPP Marketing work with?
WPP Marketing serves stores on Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce and self-hosted operations connected via Events API, webhooks or available integrations.
Which store events can trigger messages?
Cart, checkout, order created, payment pending, payment approved, shipping, tracking, cancellation, post-sale, repurchase and campaigns can be used according to the integration.
Does the platform also support mass messaging?
Yes. The platform allows general or targeted campaigns according to the features contracted. Sends must use contacts with consent and comply with the rules applicable to the type of connection.
Does the customer base import automatically?
In supported integrations, customer data can be synchronized according to the applicable configuration and permissions. Behavioral segments depend on the events and history available in WPP Marketing.
Can the team reply to customers from the dashboard?
Yes. In addition to automations, the team can monitor replies and continue conversations in the inbox with history and operational context.
Do I need development to get started?
Stores with ready integrations can get started with guided setup. Custom operations can use the Events API, Messaging API and webhooks.
Bring your store events into WhatsApp automations.
Connect your e-commerce to recover carts, remind about payments, update orders, create segmented campaigns, and track available results.