abandonment without recovery
When the customer leaves checkout and no one calls back, the chance to recover the sale decreases each hour.
WhatsApp for e-commerce
Use WhatsApp to recover sales, notify customers, and sell more in e-commerce.
WPP Marketing connects your store to WhatsApp to turn abandoned carts, pending payments, order status, campaigns, and repurchase into messages that arrive at the right moment.
- Abandoned cart and pending payment
- Order notifications via WhatsApp
- WhatsApp Marketing Campaigns
- Shopify, Wix, Nuvemshop, Tiendanube, and WooCommerce integrations
Events that turn into messages
From purchase intent to post-sale
01
Customer acts in the store
Cart, checkout, payment, order, delivery, and repurchase generate events in the integration.
02
WhatsApp arrives at the right moment
Automatic messages remind, inform, recover, and keep the customer close to the store.
03
Results on the panel
Deliveries, readings, errors, responses, payments, and sales after messages become measurable.
In e-commerce, many sales are not lost due to lack of interest. They are lost due to lack of contact at the right moment.
Abandoned carts, incomplete payments, order inquiries, and customers without repurchase need quick, contextual communication linked to the store's actual data.
Orders generating manual support
Questions about payment, shipping, and tracking consume team resources when they could turn into automatic notifications.
Contextless campaigns
Sending to everyone without store signals reduces relevance. Segmented campaigns work better when there is historical and behavioral data.
How WPP Marketing connects WhatsApp and e-commerce.
Connect your store
Use integrations with Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, or Events API to receive operation events.
Connect WhatsApp
Use the Official API with CoEx and Coexistence when applicable, or quick connection according to the store scenario and the contracted plan.
Activate messages by event
Configure abandoned cart, pending payment, order created, payment approved, shipping, tracking, post-sale, and repurchase.
Create campaigns and monitor sales
Send mass blasts when necessary, prioritize segmented campaigns when there are data, and track results on the dashboard.
WhatsApp features to sell more at every moment of the store.
Abandoned Cart Recovery
Send reminders with a link back to checkout for customers who left their purchase incomplete.
Pending payment on WhatsAppRemind Pix, boleto, card, or order awaiting confirmation to reduce stalled orders.
Order notificationsNotify order created, payment approved, shipped, tracked, canceled, delivered, and post-sale.
Repurchase and post-saleSend reviews, coupons, restock alerts, new purchase reminders, and relationship follow-up after delivery.
Campaigns and mass blastsSend campaigns to the entire database or segmented groups, with control, scheduling, and reports.
Customer SegmentationOver time, history and behavior help create more relevant groups for campaigns.
Inbox for supportWhen the customer replies, your team continues the conversation through the dashboard with history and context.
Integrations and APIsConnect ready-made stores, ERPs, proprietary systems, webhooks, and Events API to WhatsApp operation.
WhatsApp flows that make sense for e-commerce.
Welcome, first purchase, coupon, promotional campaign, cart created, and abandoned checkout.
Order created, Pix awaiting, boleto pending, card not confirmed, and reminder to complete purchase.
Payment approved, separation, shipment, tracking, delivery, review, and post-purchase support.
Repeat purchase, restocking, reactivation of customers, recurring campaigns, and active relationship with the base.
WhatsApp for e-commerce needs to be connected to the store's events.
The difference is not just in sending messages. It’s in knowing when to talk, with what context, and how to measure whether the message helped recover sales, reduce support, or generate repurchase.
Manual WhatsApp
Depends on the team to remember to call clients, respond to orders, and organize campaigns at scale.
Generic blast
Assists in campaigns but is limited when not engaging with cart, payment, order, and history.
WPP Marketing
Connects e-commerce, events, automations, campaigns, inbox, Official API with CoEx, and reports in one WhatsApp operation.
Common questions about WhatsApp for e-commerce.
Which platforms does WPP Marketing work with?
WPP Marketing supports stores on Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, and proprietary operations connected via Events API, webhooks, or available integrations.
Which store events can turn into messages?
Cart, checkout, order created, pending payment, payment approved, shipment, tracking, cancellation, post-sale, re-purchase, and campaigns can be used depending on the integration.
Does the platform also do mass messaging?
Yes. It allows mass messaging to the entire base or segmented groups. For e-commerce, segmented campaigns tend to be more recommended when there is enough history.
Does the customer base enter automatically?
Supported integrations can bring customers from the store to facilitate campaigns and relationship. Behavior classification depends on usage history and accumulated events.
Can the team respond to clients via the dashboard?
Yes. Besides automations, the team can monitor responses and continue conversations through the inbox with the history and context of the operation.
Do I need development to start?
Stores with an existing integration can begin with guided setup. Customized operations can use Events API, Messaging API, and webhooks.
Bring your store events to WhatsApp and turn purchase intent into messages.
Connect your e-commerce, recover carts, remind payments, notify orders, create campaigns, and track sales generated by WhatsApp.