WhatsApp for e-commerce

Connect WhatsApp and your e-commerce to automate sales, orders, and after-sales service.

Connect your store events to WPP Marketing to set up cart and payment reminders, order updates and after-sales messages based on available data. Campaigns to contacts with consent depend on plan features; automatic segmentation is included in Unlimited after sufficient history.

Start free trial How it works

Abandoned cart and pending payment
Order notifications via WhatsApp
WhatsApp Marketing Campaigns
Shopify, Wix, Nuvemshop, Tiendanube, Yampi and WooCommerce integrations

Events that turned into messages From purchase intent to after-sales

01 Customer acts in the store

The integration sends available cart, checkout, payment, and order events according to the platform and store configuration.

02 WhatsApp arrives at the right moment

Each configured event can trigger a reminder, an order update, or an after-sales message appropriate to the purchase stage.

03 Dashboard result

Deliveries, readings, errors, responses and assigned results are available according to the data sent by the integration.

In e‑commerce, many sales aren't lost due to lack of interest. They're lost because contact wasn't made at the right moment.

Abandoned carts, incomplete payments, order questions and customers who haven’t repurchased need fast, contextual communication tied to the store’s real data.

Abandoned without recovery

When a customer leaves the checkout, an automation can resume contact with context and a return link, based on the available data.

Orders generating manual support

Questions about payment, shipping and tracking consume staff time when they could become automatic notifications.

Campaigns without context

Sending to everyone without using store signals reduces relevance. Segmented campaigns work better when there is accumulated history and behavior.

How WPP Marketing connects WhatsApp and e‑commerce.

Connect your store

Choose your platform integration and check which events it sends before activating flows. For a custom store or ERP, consult the Events API.

See the integration for Shopify, Wix, Nuvemshop / Tiendanube, Yampi or WooCommerce. For in-house systems, see the Events API.

Connect WhatsApp

Choose between Official API with CoEx, when eligible, or another available connection according to the store scenario and the subscribed plan.

Enable event messages

Map incoming events to the relevant automations: cart abandonment can trigger a reminder with a return-to-checkout link; pending payment, guidance to complete the order; payment approved or shipment, customer update. Availability of each flow depends on the data sent by the integration.

Create campaigns and track sales

Track deliveries, responses, and available results in the dashboard. Campaigns to contacts with consent depend on the plan; automatic segmentation is in Unlimited and requires sufficient history.

WhatsApp automations for every stage of your e-commerce operations.

Abandoned cart recovery

Send reminders with a return-to-checkout link to customers who abandoned their purchase.

Pending payment on WhatsApp

Remind about Pix, boleto, card, or orders awaiting confirmation to reduce stalled orders.

Order notifications

Notify order created, payment approved, shipment, tracking, cancellation, delivery and after-sales.

Repurchase and after-sales

Send trial, coupon, replenishment, reminder for new purchase and post-delivery relationship.

Segmented campaigns

Send campaigns to contacts with consent, using segmented groups, scheduling, and reporting.

Customer segmentation

Over time, history and behavior help create more relevant groups for campaigns.

Inbox for support

When the customer replies, your team continues the conversation in the panel with history and context.

Integrations & APIs

Connect ready-made shops, ERPs, proprietary systems, webhooks and Events API to your WhatsApp operation.

WhatsApp flows that make sense for e-commerce.

Before purchase

Welcome, first purchase, coupon, promotional campaign, cart created and abandoned checkout.

During payment

Order created, Pix pending, boleto pending, card not confirmed and reminder to complete purchase.

After the order

Payment approved, picking, shipping, tracking, delivery, review and post-purchase support.

After the sale

Repurchase, restocking, customer reactivation, recurring campaigns and relationship management based on active customers.

WhatsApp for ecommerce must be connected to the store's events.

The difference isn’t just in sending messages. It’s in using the correct event, including the available context, and tracking whether the flow helped recover orders, reduce doubts, or encourage repeat purchases.

To choose the connection, see the Official WhatsApp API with coexistence. If your operation needs to send messages directly from an ERP, CRM or app, also check out WPP Marketing messaging API.

Manual WhatsApp It depends on the team remembering to call customers, reply to orders, and organize campaigns without scale.

Generic broadcast Helps with campaigns but is limited when it doesn't interact with cart, payment, order, and history.

WPP Marketing Connect e-commerce, events, automations, campaigns, inbox, Official API with CoEx and reports in a WhatsApp operation.

Common questions about WhatsApp for e-commerce.

Which e-commerce platforms does WPP Marketing work with?

WPP Marketing serves stores on Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce and self-hosted operations connected via Events API, webhooks or available integrations.

Which store events can trigger messages?

Cart, checkout, order created, payment pending, payment approved, shipping, tracking, cancellation, post-sale, repurchase and campaigns can be used according to the integration.

Does the platform also support mass messaging?

Automatic campaigns and segmentation are available on Unlimited and during the free trial. Use eligible contacts and comply with channel rules. Purchase history-based ranking is available for Wix, Shopify and Nuvemshop / Tiendanube after data processing; check availability at Plans.

Does the customer base import automatically?

In supported integrations, customer data can be synchronized according to the applicable configuration and permissions. Behavioral segments depend on the events and history available in WPP Marketing.

Can the team reply to customers from the dashboard?

Yes, with an official connection. The panel inbox lets you search conversations, view history, and manually reply to questions that arrive after automations.

Do I need development to get started?

Stores with ready integrations can get started with guided setup. Custom operations can use the Events API, Messaging API and webhooks.

Bring your store events into WhatsApp automations.

Connect your e-commerce to recover carts, remind about payments, update orders, create segmented campaigns, and track available results.

Test on my e‑commerce