PRONTO
Plug-and-play integration
faster
For Nuvemshop/Tiendanube, Yampi, Shopify, Wix and WooCommerce, with store events feeding WhatsApp automations.
WPP Marketing integrations
Connect your store to WhatsApp and extend integration with your systems.
Receive cart, payment and order events from e-commerce integrations to automate messages and track results. Also use the messaging API, webhooks and MCP to connect systems and other operations to WhatsApp.
E-commerce
Connected stores
Receive cart, order, payment, shipping, cancellation and customer events to trigger automations on WhatsApp.
Developers
API, events, webhooks and MCP
Connect your systems using the Messaging API, webhooks and MCP. For store automations, send supported commerce events via the Events API.
Website
WhatsApp Widget
Add a WhatsApp button to the site to start conversations from store pages.
Connection modes
Every operation follows the path that makes sense.
Use the ready-made integration when your store is on a supported platform. For ERP, a custom store, or custom flows, use the API, Events API and webhooks.
API
Proprietary system
flexible
Events sent by the backend, ERP, back office, custom store, or integration layer.
WIDGET
Conversations via website
front-end
Bring WhatsApp to your current website and start conversations from your store pages.
WEBHOOK
Status return
monitorable
Receive the same delivery, sent, read or error receipt for any type of connection.
Didn't find your tool on the list?
Use a Messaging API to send messages from your system and webhooks to receive callbacks. If you need to trigger automations for cart, order, payment, or customer created events, use the Events API with the supported events.
Common questions about integrations.
Do I need to change my current system?
No. Your systems can call the Messaging API to send messages and receive status via webhooks. Stores can also use ready-made integrations, the WooCommerce plugin, or the Events API to send business events.
Which integrations are in the WPP Marketing menu?
The overview follows the main menu: Nuvemshop/Tiendanube, Yampi, Shopify, Wix, WooCommerce, API Developer, Events API, status webhooks and WhatsApp widget.
What does the e-commerce integration allow you to do?
It sends store commerce events to WPP Marketing, such as cart created, cart abandoned, order created, order paid, order shipped, order canceled and customer created. These events trigger automated messages on WhatsApp.
Are APIs and webhooks the same thing?
No. The Events API receives events from the store or ERP to trigger automations. The Messaging API sends messages. Return webhooks notify the external system about delivery, read, error and other statuses.
When should I use the widget?
Use the widget when you want to add a WhatsApp button to your current site to start conversations from product, customer service, quote, or support pages.
Can I use more than one integration at the same time?
Yes. An operation can combine a plug-and-play store, API Developer, callback webhooks, WhatsApp widget, and official or quick WhatsApp connection.
What if my integration doesn’t exist yet?
You can integrate your system via the Messaging API and webhooks, without relying on a native connector. The Events API handles supported business events such as cart, order and payment.
Do I need a developer to integrate?
Plug-and-play integrations and the WooCommerce plugin typically require less technical effort. APIs, webhooks and custom systems usually need technical support to configure endpoints, authentication and testing.
Which events can I send via the API?
The Events API works with events such as cart.created, cart.abandoned, order.created, order.paid, order.shipped, order.cancelled, and customer.created.