PRONTO
Plug and play integration
faster
For Nuvemshop/Tiendanube, Shopify, Wix, and WooCommerce, with store events feeding WhatsApp automations.
WPP Marketing Integrations
Connect your store, ERP, or own system to automated WhatsApp.
WPP Marketing turns real e-commerce events into automatic messages to recover carts, remind payments, notify orders, and measure results.
E-commerce
Connected stores
Receive cart, order, payment, shipping, cancellation, and customer events to trigger automations on WhatsApp.
Developers
API, events, and webhooks
Integrate ERP, customized store, or proprietary system with Messaging API, Events API, and status webhooks.
Website
WhatsApp Widget
Add a WhatsApp button to the website to start conversations from store pages.
Connection modes
Each operation makes sense when it enters the path.
Use ready-made integration when your store is on a supported platform. For ERP, customized store, or custom flow, use API, Events API, and webhooks.
API
Own system
flexible
Events sent by backend, ERP, back office, customized store, or integration layer.
WIDGET
Website conversations
front-end
Take WhatsApp to the current website and start conversations from the store pages.
WEBHOOK
Status return
monitorable
Receive feedback on message created, sent, delivered, read, error, and logout to close the cycle in the external system.
Didn't find your tool in the list?
Use the Events API to send cart, order, payment, shipping, cancellation, and customer created events from ERP, customized store, or proprietary system.
Common questions about integrations.
Do I need to replace my current system?
No. WPP Marketing was designed to receive events from existing operations, whether via plug and play integration, WooCommerce plugin, Events API, or webhooks.
Which integrations are in the WPP Marketing menu?
The overview follows the main menu: Nuvemshop/Tiendanube, Shopify, Wix, WooCommerce, API Developer, Events API, status webhooks, and WhatsApp widget.
What does e-commerce integration enable?
It sends store trade events to WPP Marketing, such as cart created, cart abandoned, order created, order paid, order shipped, order canceled, and customer created. These events trigger automatic messages on WhatsApp.
Are APIs and webhooks the same thing?
No. The Events API receives events from the store or ERP to trigger automations. The Messaging API sends messages. Feedback webhooks inform the external system about delivery, reading, errors, and other statuses.
When should I use the widget?
Use the widget when you want to place a WhatsApp button on the current site to start conversations from product pages, support, quotation, or assistance.
Can I use more than one integration at the same time?
Yes. An operation can combine a plug and play store, API Developer, feedback webhooks, WhatsApp widget, and official or quick WhatsApp connection.
What if my integration does not exist yet?
You can use the Events API to send events from your ERP, customized store, or proprietary system without relying on immediate native integration.
Do I need a developer to integrate?
Plug and play integrations and the WooCommerce plugin tend to require less technical effort. API, webhooks, and proprietary systems usually need technical support to configure endpoints, authentication, and testing.
What events can I send via API?
The Events API works with events like cart.created, cart.abandoned, order.created, order.paid, order.shipped, order.cancelled, and customer.created.