Official WhatsApp API with CoEx

Use the official WhatsApp API with coexistence to sell and support with greater stability.

WPP Marketing allows automations, campaigns, bulk messaging, and inbox operations using the official API with CoEx when applicable, maintaining a safer structure for scaling on WhatsApp.

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Official API with CoEx and Coexistence
Automations, campaigns and support on the same number
Traceable messages with status, reports, and inbox

Official connection Active coexistence

01 WhatsApp connected

The store uses the official connection to operate commercial, transactional messages, and support via WPP Marketing.

02 Events turn into messages

Cart, payment, order, shipping, campaign, and repurchase can trigger WhatsApp messages.

03 Team monitors

Responses, status, failures, readings, and conversations are visible on the dashboard according to available data.

When WhatsApp becomes a sales channel, the connection must support the operation.

Stores using WhatsApp for cart, payment, order, campaigns, and support need stability, tracking, control, and a structure prepared for scaling.

Messages need to be traceable

Commercial sends require status, history, errors, responses, and reports for the team to understand what happened.

Support cannot be separated

When the customer responds to an automation or campaign, the conversation must continue on the dashboard with context.

Scaling requires an official connection

The official WhatsApp API with Coexistence is the most suitable path for operations requiring safety and continuity.

How the official API with CoEx works in WPP Marketing.

Connect WhatsApp

When applicable, the store uses the official API with CoEx to operate messages via WPP Marketing with coexistence.

Configure automations and campaigns

Abandoned carts, pending payments, orders, shipments, re-purchases, campaigns, and mass dispatches use the WhatsApp connection.

Receive responses on the dashboard

The team monitors conversations in the inbox, responds to customers, and maintains support history.

Monitor status and results

Message status, failures, responses, executed automations, and sales generated are available in reports according to integration.

Where the official API with Coexistence fits into the operation.

WhatsApp Platform

Centralize connection, inbox, automations, campaigns, webhooks, and reports in a single dashboard.

WhatsApp for e-commerce

Transform cart, payment, order, shipping, and re-purchase events into WhatsApp messages.

Campaigns and mass blasts

Send campaigns to the entire database or automatic segments with status and reports.

Multi-support inbox

Respond to customers in the dashboard when automatic messages or campaigns generate conversations.

Events API and webhooks

Integrate your own stores, ERPs, and custom systems to send events and monitor status.

Alternative via QR Code

Use QR Code connection in specific scenarios, understanding that it is an alternative to the official connection.

Cases where the Official API with CoEx makes a difference.

Stores with high volume

Operations that send cart, payment, order, campaigns, and re-purchase messages require a more stable structure.

Team responding through the dashboard

When more than one person responds to customers, the connection needs to communicate with inbox, history, and reports.

Campaigns with tracking

Mass sending and segmented campaigns require control over sending, failures, responses, and results.

Event-based integrations

Own stores and ERPs can send events to WPP Marketing to trigger official WhatsApp messages.

Official API with CoEx is the main path. QR Code is an alternative for specific scenarios.

WPP Marketing can offer connection options according to the store's scenario and the contracted plan. For operations that require stability and scale, the Official API with Coexistence should be prioritized.

QR Code It can be a quick alternative but should be treated as a secondary option according to the scenario.

Official API with Coexistence Connection most suitable for automation, campaigns, customer service, and operations prepared for scale.

WPP Marketing Connect Official API with CoEx to e-commerce events, inbox, campaigns, mass messaging, webhooks, and reports.

Common questions about Official API with CoEx.

What is CoEx on WhatsApp?

CoEx is the abbreviation for coexistence. On the site, we also use the full form Official API with Coexistence to clarify the feature and improve SEO understanding.

Does the Official API work for campaigns and automations?

Yes. The connection can be used for e-commerce automations, WhatsApp Marketing campaigns, mass messaging, transactional messages, and inbox customer service.

Does WPP Marketing charge an additional fee per message?

WPP Marketing's commercial advantage is working with a fixed plan without an additional markup per message sent through the platform. Any charges by Meta on the Official API follow Meta's rules and categories.

Does QR Code connection still exist?

Yes. QR Code connection can exist as a quick alternative in some scenarios, but the Official API with CoEx should be prioritized when the operation requires stability and scale.

Is it for own stores and ERPs?

Yes. Own stores, ERPs, and custom systems can use Events API, Messaging API, and webhooks to connect events and messages to WPP Marketing.

Connect your operation to the Official WhatsApp API with CoEx.

Use Coexistence to operate automations, campaigns, mass messaging, inbox, and e-commerce events with more control in WPP Marketing.

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