Messages must be traceable
Commercial sends require status, history, errors, responses, and reports so the team can understand what happened.
Official WhatsApp API with CoEx
Official WhatsApp API to integrate systems and serve customers.
Use the official connection to automate carts, payments and orders, create campaigns, and serve customers from the dashboard. The same offering supports CRM, ERP and custom app integrations via the messaging API, including in operations without an online store. Get to know the API for developers.
When the account and number are eligible, Coexistence allows using the same number on WhatsApp Business and the Official API connected to WPP Marketing. Before activation, you must confirm availability of this mode for your operation and comply with Meta's current rules.
- Official API with CoEx and Coexistence
- Automations, campaigns, and support on the same number
- Trackable messages with status, reporting and inbox
Official connection
Coexistence when eligible
01
WhatsApp connected
Your company uses the official connection to operate commercial and transactional messages and support through WPP Marketing.
02
Events become messages
Cart, payment and order events trigger your store automations. Your systems can also request shipments directly via the Messaging API.
03
Team is monitoring
Replies, statuses, failures, reads and conversations appear on the dashboard according to the available data.
When WhatsApp becomes a sales channel, the connection must keep up with the operation.
Stores that use WhatsApp for cart, payment, orders, campaigns, and support need stability, tracking, control, and an infrastructure ready for scale.
Customer service shouldn’t be isolated
When a customer replies to an automation or campaign, the conversation must continue in the dashboard with context.
The connection must follow the scenario
The Official API with CoEx is an option for businesses looking to operate within Meta’s infrastructure and policies without disconnecting the channel from their commercial workflow.
How the Official API with CoEx works in WPP Marketing.
Check eligibility and connect
Confirm whether the account and number can use CoEx and which connection mode is available. Then follow the applicable activation flow to connect the Official API to WPP Marketing.
Set up automations and campaigns
Abandoned cart, pending payment, order, shipment, repurchase and campaigns for contacts with consent can use the WhatsApp connection.
Get responses in the dashboard
The team monitors conversations in the inbox, replies to customers, and keeps a record of support history.
Track status and results
Message status, failures, replies, executed automations and generated sales are available in reports according to the integration.
Official API, CoEx and WPP Marketing APIs are not the same thing.
The official connection can serve e-commerce automations or to deliveries from your systems. To integrate agents and assistants, check out MCP. To estimate Meta fees separately from the platform subscription, use the Official API cost calculator.
Official WhatsApp API
It is Meta’s official infrastructure for communication between businesses and customers, subject to Meta’s current policies and charges.
CoEx or CoexistenceThis is the connection feature used when the account and number meet the applicable requirements. Availability must be verified before activation.
WPP Marketing API DeveloperAllows integrating in-house systems with WPP Marketing messaging. It does not replace and is not synonymous with the Official WhatsApp API.
Events APIReceives events from stores, ERPs, and internal systems to trigger flows configured in WPP Marketing.
Status webhooksSend to your system available updates about messages and integration processing.
QR Code alternativeUse QR Code connection in specific scenarios, understanding that it is an alternative to the official connection.
Cases where the Official API with CoEx makes a difference.
Operations that send cart, payment, order, campaign, and repurchase messages require a more stable structure.
When more than one person responds to customers, the connection needs to sync with inbox, history, and reports.
Segmented campaigns for contacts with consent require control over sending, failures, responses, and outcomes.
Own stores and ERPs can send events to WPP Marketing to trigger official messages via WhatsApp.
Official API with CoEx is the primary path. QR Code is an alternative for specific scenarios.
WPP Marketing may offer connection options depending on the company’s scenario and the subscribed plan. The availability of CoEx and the choice of connection depend on account requirements, volume and operation.
QR Code
It can be a quick alternative, but should be treated as a secondary option depending on the scenario.
Official API with Coexistence
Connection through Meta's official infrastructure, subject to eligibility, applicable policies, and current charges.
WPP Marketing
Connect the channel to e-commerce events, inbox, consented campaigns and reports, with API and webhooks to extend integration with other systems.
Common questions about the Official API with CoEx.
What is CoEx on WhatsApp?
CoEx stands for coexistence: when eligible, the same number can be used on WhatsApp Business and the Official API. Account and number availability and requirements must be confirmed before activation; do not assume every account can use this mode.
Does the Official API work for campaigns and automations?
Yes. Use the official connection for messages from your systems via API, campaigns to contacts with consent, and inbox-based support. Online stores also have e-commerce automations. Deliveries follow the applicable policies and message templates.
Does WPP Marketing charge an additional fee per message?
The WPP Marketing plan and Meta’s charges for the Official API are separate components. Confirm the terms of your plan at purchase and consult Meta’s official table for current message prices and rules. See official pricing for the WhatsApp Business platform.
Is the Official API the same as the WPP Marketing Developer API?
No. The Official API is WhatsApp’s communication infrastructure. The Developer API is WPP Marketing’s interface for integrating your own systems with the messaging provided by the platform.
Is there still a connection via QR Code?
Yes. QR Code connection can be used as a quick alternative in some scenarios, but the Official API with CoEx should be prioritized when the operation requires stability and scale.
Is this for CRM, ERP and apps without an online store?
Yes. CRMs, ERPs and apps can use the Messaging API and webhooks without relying on an online store. For automations with supported commerce events, also use the Events API.
Connect your operation to the Official WhatsApp API with CoEx.
Connect the Official API to your operation to integrate systems, automate messages, and serve customers. Check eligibility if you want to use coexistence with the WhatsApp Business app.