Messages must be traceable
Commercial sends require status, history, errors, responses, and reports so the team can understand what happened.
Official WhatsApp API with CoEx
Connect the official WhatsApp API with CoEx to WPP Marketing.
When the account and number are eligible, Coexistence allows integrating the official connection to WPP Marketing for automations, consented campaigns, and support, in accordance with Meta’s current rules.
- Official API with CoEx and Coexistence
- Automations, campaigns, and support on the same number
- Trackable messages with status, reporting and inbox
Official connection
Coexistence when eligible
01
WhatsApp connected
The store uses the official connection to operate commercial, transactional and support messages through WPP Marketing.
02
Events become messages
Cart, payment, order, shipping, campaign and repurchase can trigger messages via WhatsApp.
03
Team is monitoring
Replies, statuses, failures, reads and conversations appear on the dashboard according to the available data.
When WhatsApp becomes a sales channel, the connection must keep up with the operation.
Stores that use WhatsApp for cart, payment, orders, campaigns, and support need stability, tracking, control, and an infrastructure ready for scale.
Customer service shouldn’t be isolated
When a customer replies to an automation or campaign, the conversation must continue in the dashboard with context.
The connection must follow the scenario
The Official API with CoEx is an option for businesses looking to operate within Meta’s infrastructure and policies without disconnecting the channel from their commercial workflow.
How the Official API with CoEx works in WPP Marketing.
Connect WhatsApp
When applicable, the shop uses the Official API with CoEx to operate messages through WPP Marketing with coexistence.
Set up automations and campaigns
Abandoned cart, pending payment, order, shipment, repurchase and campaigns for contacts with consent can use the WhatsApp connection.
Get responses in the dashboard
The team monitors conversations in the inbox, replies to customers, and keeps a record of support history.
Track status and results
Message status, failures, replies, executed automations and generated sales are available in reports according to the integration.
Official API, CoEx and WPP Marketing APIs are not the same thing.
Official WhatsApp API
It is Meta’s official infrastructure for communication between businesses and customers, subject to Meta’s current policies and charges.
CoEx or CoexistenceThis is the connection feature used when the account and number meet the applicable requirements. Availability must be verified before activation.
WPP Marketing API DeveloperAllows integrating in-house systems with WPP Marketing messaging. It does not replace and is not synonymous with the Official WhatsApp API.
Events APIReceives events from stores, ERPs, and internal systems to trigger flows configured in WPP Marketing.
Status webhooksSend to your system available updates about messages and integration processing.
QR Code alternativeUse QR Code connection in specific scenarios, understanding that it is an alternative to the official connection.
Cases where the Official API with CoEx makes a difference.
Operations that send cart, payment, order, campaign, and repurchase messages require a more stable structure.
When more than one person responds to customers, the connection needs to sync with inbox, history, and reports.
Segmented campaigns for contacts with consent require control over sending, failures, responses, and outcomes.
Own stores and ERPs can send events to WPP Marketing to trigger official messages via WhatsApp.
Official API with CoEx is the primary path. QR Code is an alternative for specific scenarios.
WPP Marketing may offer connection options depending on the company’s scenario and the subscribed plan. The availability of CoEx and the choice of connection depend on account requirements, volume and operation.
QR Code
It can be a quick alternative, but should be treated as a secondary option depending on the scenario.
Official API with Coexistence
Connection through Meta's official infrastructure, subject to eligibility, applicable policies, and current charges.
WPP Marketing
Connects the channel to e-commerce events, inbox, consented campaigns, webhooks, and reports.
Common questions about the Official API with CoEx.
What is CoEx on WhatsApp?
CoEx stands for coexistence. It is a feature applicable to certain account and number scenarios; eligibility and availability must be verified at the time of activation.
Does the Official API work for campaigns and automations?
Yes. The connection can be used for e-commerce automations, campaigns to contacts with consent, transactional messages, and inbox support, in compliance with applicable policies and message templates.
Does WPP Marketing charge an additional fee per message?
There may be two distinct charges: the plan subscribed through WPP Marketing and Meta’s own billing. Meta’s amounts, categories and rules may change; therefore, confirm the current terms before signing up.
Is the Official API the same as the WPP Marketing Developer API?
No. The Official API is WhatsApp’s communication infrastructure. The Developer API is WPP Marketing’s interface for integrating your own systems with the messaging provided by the platform.
Is there still a connection via QR Code?
Yes. QR Code connection can be used as a quick alternative in some scenarios, but the Official API with CoEx should be prioritized when the operation requires stability and scale.
Is it suitable for own stores and ERPs?
Yes. Own stores, ERPs and custom systems can use the Events API, Messaging API and webhooks to connect events and messages to WPP Marketing.
Connect your operation to the Official WhatsApp API with CoEx.
Check CoEx eligibility and connect automations, consented campaigns, inbox, and e‑commerce events to WPP Marketing.