Use the bearer token generated in the dashboard to authorize server-to-server calls.
API Developer
Messaging API to connect your system to WPP Marketing.
Send messages, check account resources, and prepare your own integrations using bearer token, REST endpoints, and Swagger documentation.
When to use
Use the API when your system needs to initiate an action.
The API Developer is recommended for ERP, CRM, custom store, backoffice, or any proprietary system that needs to communicate with WPP Marketing.
Trigger operational messages within WhatsApp's rules and allowed windows.
Validate account, active modules, contacts, and available resources before automating flows.
Integrate routines for customer service, billing, order status, post-sale, and support into your system.
What this page covers.
This is the API Developer page. Events API and status Webhooks have their own pages to keep communication clear.
POST
Messaging API
Send messages via WhatsApp from your ERP, CRM, custom store, or internal system.
Mensagens
GET
Account API
Query account data, active modules, and configuration available for integration.
Conta
POST
Contacts API
Create or update contacts for segmentation, service, and campaigns.
Contatos
POST
Handoff API
Request human support when a conversation needs to exit automation.
Atendimento
DOC
Swagger
Interactive documentation with contracts, examples, mandatory fields, and expected responses.
Docs
Technical separation
The API Developer does not replace the Events API or status webhooks.
Each resource has a different direction. This separation prevents fragile integrations and clarifies who calls whom in each flow.
Your system calls WPP Marketing to send messages, query resources, and trigger operational routines.
Your system sends commercial events, such as order created, payment approved, shipment, or abandoned cart.
WPP Marketing returns delivery, read, error, not found, and logout events to your URL.
Use interactive documentation to validate payloads, authentication, and responses before deploying to production.
Tokens should remain in the backend. Do not expose credentials on public pages, front-end applications, or repositories.
Log activities, handle API errors, respect operational limits, and validate numbers before sending sensitive triggers.
Ready to integrate your system with WPP Marketing?
Open Swagger to check available endpoints, payload examples, and expected API responses.