Use the bearer token generated in the dashboard to authorize server-to-server calls.
API Developer
Messaging API to integrate WhatsApp with your ERP, CRM or system.
WPP Marketing's Developer API allows ERPs, CRMs, custom stores or internal systems to send messages via WhatsApp and retrieve message histories and webhook delivery records using REST endpoints, bearer token authentication and Swagger documentation.
When to use
Use the messaging API when your system needs to send WhatsApp messages.
The API Developer is intended for ERP, CRM, custom store, backoffice, or proprietary systems that need to initiate messages. Commercial events and delivery status callbacks use, respectively, the Events API and status webhooks.
Send operational messages within WhatsApp's allowed rules and time windows.
View the history of sent messages and their statuses using the GET /messages endpoint.
Configure the return events and check delivery results using the GET /webhooks endpoint.
What this page covers.
This page presents the Developer API endpoints for sending messages and querying histories. The Events API and receiving status webhooks have their own pages.
POST
/send-text
Sends a text message to a WhatsApp number.
Texto
POST
/send-media
Send an image, audio, video, or document using a public HTTPS URL.
Mídia
GET
/messages
Check the history of sent messages with status and pagination.
Histórico
GET
/webhooks
Check webhook deliveries with event, HTTP result, attempts and pagination.
Webhooks
DOC
Swagger / OpenAPI
Interactive documentation with contracts, examples, required fields, and expected responses.
Docs
Technical separation
API Developer does not replace Events API or status webhooks.
Each feature has a different direction. This separation prevents brittle integrations and makes it clear who calls whom in each flow.
Your system calls WPP Marketing to send text or media messages and to query message histories and webhook deliveries.
Your system sends commercial events such as order created, payment approved, shipment, or abandoned cart.
WPP Marketing sends standardized creation, delivery, read, and error events to a URL you provide.
Use the interactive documentation to validate payloads, authentication, and responses before deploying to production.
Tokens must stay on the backend. Do not expose credentials in public pages, front-end apps, or repositories.
Log events, handle API errors, respect operational limits, and validate numbers before sensitive sends.
Ready to integrate your system with WPP Marketing?
Open the Swagger to view Messaging API endpoints, payload examples, bearer token authentication, and expected responses. For shop events and delivery feedback, also see Events API and Webhooks de status.