WPP Marketing
Plans
Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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WhatsApp Marketing to recover carts, orders, and sales in e-commerce

WPP Marketing is a WhatsApp Marketing platform that connects your store to WhatsApp to recover carts, remind payments, notify orders, create campaigns, reactivate customers, and measure sales generated by each message.

  • Store events
  • Segmented campaigns
  • Official API with CoEx
  • Sales reports

Your store generates purchase signals every day. WPP Marketing turns these signals into action.

Cart, order, payment, shipping, cancellation, new customer, and re-purchase stop being stuck on the store dashboard and turn into trackable messages on WhatsApp.

  1. 01 Store event.

    The integration identifies cart, order, payment, shipping, new customer, cancellation, or re-purchase opportunity.

  2. 02 Automação pronta

    You choose which events to activate, with timeframes, templates, segments, and conditions tailored to your store's operation.

  3. 03 Message on WhatsApp

    The customer receives checkout link, payment, tracking, coupon, confirmation, offer, or post-sale on the channel where they respond most quickly.

  4. 04 Measured result

    The team monitors deliveries, reads, errors, responses, executed automations, payments, and sales after the messages.

Connect your store and activate automations without starting from zero.

Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, API, webhooks, and widget integrate store orders, customers, and events into WhatsApp messages with context and measurement.

See all integrations

E-commerce platforms

Receive cart, order, payment, and shipment events to trigger automatic WhatsApp messages.

Shopify Nuvemshop WooCommerce Wix

Cart and payment

Turn abandoned cart, pending Pix, unpaid boleto, and stuck checkout into automatic reminders on WhatsApp.

Campaigns and re-purchase

Use the store's customer base for WhatsApp Marketing campaigns, coupons, post-sale, repurchase, and reactivation.

API and in-house operation

Use the Official WhatsApp API with CoEx, Events API, webhooks, and widget to adapt WPP Marketing to stores, ERPs, and own workflows.

WhatsApp Marketing for real e-commerce categories.

Use WPP Marketing to recover carts, remind payments, notify orders, create campaigns, and stimulate repurchase in online stores.

01 Fashion and accessories

Recover carts, promote launches, and send order status updates to fashion customers.

Cart and launches
02 Beauty and cosmetics

Activate repeat purchases, kits, coupons, and post-purchase messages for segmented bases.

Restock
03 Footwear

Handle numbering issues, exchanges, availability, and recover carts.

Numbering and exchange
04 Food and beverages

Communicate promotions, recurring orders, and quick updates to customers.

Promotions
05 Home and decor

Support consultative sales, recover carts, and keep the customer informed about delivery.

Consultative sales

Real reviews from customers using WPP Marketing.

Public testimonials help demonstrate trust while we prepare the new social proof focused on e-commerce.

4.8
Reviews on

Simple setup to start from scratch with real store data.

Connect the platform, choose the most important events, and track messages through the dashboard. When available, the integration also provides store customers and ultimate data.

  1. 01

    Connect the store

    Integrate Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, or your own operation to receive store business events and ultimate data.

  2. 02

    Connect WhatsApp

    Use the Official API, CoEx, or quick connection depending on the store scenario, with trackable messages and inbox support.

  3. 03

    Activate automations

    Configure abandoned cart, pending payment, order notifications, campaigns, and re-purchase.

  4. 04

    Track results

    Monitor deliveries, reads, responses, payments, and sales generated by WhatsApp messages.

Before activating WhatsApp automation for e-commerce.

Direct responses about abandoned cart, pending payment, mass sending, campaigns, integrations, and Official API with CoEx.

What is WPP Marketing?

WPP Marketing is an online WhatsApp Marketing platform for e-commerce. It connects store, integrations, and WhatsApp to recover carts, remind payments, notify orders, send campaigns, serve customers, and measure sales.

Does WPP Marketing perform mass sending?

Yes. WPP Marketing performs mass sending via WhatsApp to the entire customer base or to segmented groups. When enough data is available, segmented campaigns are the most recommended approach. The platform also sends automatic messages triggered by e-commerce events such as abandoned cart, pending payment, order, and repurchase.

Do I need to know how to program to get started?

No. For stores with ready integrations, the setup is guided and simple. For own operations, the API and webhooks allow sending store events to trigger automations in WhatsApp.

Does WPP Marketing import customers from e-commerce?

Yes. In supported integrations, the platform can bring customers from the store to facilitate campaigns and relationships. Organization by tags, segments, or behavior depends on the configuration and use of the platform.

Which automations can I activate first?

The most common flows are recovering abandoned carts, reminding pending payments, order notifications, segmented campaigns, and re-purchase or post-sale messages.

Does it work with my e-commerce platform?

WPP Marketing works with integrations like Shopify, Wix, Nuvemshop, Tiendanube, and WooCommerce. It is also possible to connect own stores and ERPs using API, webhooks, and events.

Can the messages use the Official WhatsApp API with CoEx?

Yes. The platform can operate with the Official WhatsApp API with CoEx, maintaining coexistence where applicable, and also with connection options available on the panel according to the store scenario and the contracted plan.

Can I respond to clients interacting with automations?

Yes. When a client responds to a message, the team can monitor the conversation through the inbox, review the history, and continue the support on WhatsApp.

Can I segment clients for campaigns?

Yes. You can organize clients by purchase, interest, behavior, re-purchase, inactivity, labels, and imported bases to create more relevant campaigns.

Does WPP Marketing show automation results?

Yes. Operations can track deliveries, reads, errors, responses, and message performance to understand which flows generate the most return.

WPP Marketing Platform

Automation, campaigns, service, and reports connected to your e-commerce.

Centralize store events, segmented campaigns, inbox, API, and reports to turn purchase data into commercial communication.

Automatic flow on WhatsApp
  • Carrinho recuperado
    Customer received link to return to checkout via WhatsApp.
    Sale
  • Pending payment
    Reminder message sent for Pix, boleto, or pending payment order.
    Reminder
  • Order updated
    Customer received confirmation, shipment, tracking, or status change.
    Status
Impact on operation
Revenue
opportunities recovered through WhatsApp automations
Orders
customers informed about payment, shipping, and tracking
Database
actionable customer database for campaigns and relationship
01

Recuperação de carrinho

Send automatic reminders with checkout link to customers who abandoned their cart.

02

Pending payment

Remind orders pending Pix, boleto, credit card, or payment confirmation via WhatsApp.

03

Order notifications

Inform order created, payment approved, shipment, tracking, cancellation, and post-sale.

04

Segmented campaigns

Use the store's customer database for campaigns, coupons, promotions, commercial dates, and relationship.

05

Repurchase and post-sale

Activate repurchase messages, reviews, coupons, restocking, and post-delivery engagement.

06

Official API with CoEx

Use an official coexistence connection when applicable for messages, templates, campaigns, automations, and support.

07

E-commerce integrations

Connect Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, or own systems with simple setup.

08

Inbox de atendimento

Centralize respostas, histórico e atendimento humano quando o cliente interagir com as mensagens.

09

API, webhooks e widget

Receba eventos, envie mensagens por API e leve o WhatsApp para pontos-chave do site.

Turn your store events into messages that sell.

Connect your store, import customers, activate WhatsApp automations for cart, payment, order, campaigns, and repurchase, and monitor results.