WPP Marketing
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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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4.8 no Trustpilot +1000

WhatsApp automation for e-commerce and Official API for your business

Recover carts, remind about payments, track orders and create campaigns connected to your store. Also integrate your systems with WhatsApp using API, webhooks and MCP.

  • Store events
  • Segmented campaigns
  • Official API with CoEx
  • Sales reports

Your store generates purchase signals every day. WPP Marketing turns those signals into action.

Cart, order, payment, shipping, cancellation, new customer and repurchase stop sitting idle on the store dashboard and become trackable messages on WhatsApp.

See how WhatsApp works in e-commerce operations or explore the features of plataforma de automação para WhatsApp.

  1. 01 Store event

    The integration detects cart, order, payment, shipping, new customer, cancellation, or repurchase opportunity.

  2. 02 Ready automation

    You choose which events to activate, with deadlines, templates, segments and conditions tailored to the store's operation.

  3. 03 Message on WhatsApp

    Customers receive checkout, payment, tracking, confirmation and post-sale messages via WhatsApp, with links and data available in the integration.

  4. 04 Measured result

    The team tracks deliveries, reads, errors, replies, executed automations, payments, and sales after messages.

Connect your store with ready-made integrations and expand your flows via the API.

Connect Shopify, Wix, Nuvemshop, Tiendanube, Yampi and WooCommerce to turn store events into messages. For custom systems and other operations, use the messaging API, webhooks and MCP.

View all integrations

E-commerce platforms

Receive cart, order, payment and shipping events to trigger automated messages on WhatsApp.

Shopify Nuvemshop Yampi WooCommerce Wix

Cart & Checkout

Turn abandoned cart, pending Pix, unpaid boleto and halted checkout into automatic WhatsApp reminders.

Campaigns and repurchase

Use the store's customer base for WhatsApp Marketing campaigns, coupons, post-sale, repurchase and reactivation.

API for businesses and developers

Connect CRM, ERP and apps via the messaging API, track replies through webhooks, and integrate AI tools via MCP with the Official WhatsApp API.

WhatsApp automations for every type of e-commerce.

Use WPP Marketing to recover carts, remind about payments, notify orders, create campaigns, and drive repurchases in online stores.

01 Fashion & accessories

Recover carts, promote launches and send order status to fashion customers.

Cart and launches
02 Beauty & cosmetics

Enable repurchase, bundles, coupons and post-purchase messages for segmented lists.

Restocking
03 Food & Beverage

Announce promotions, recurring orders, and quick updates to customers.

Promotions
04 Home & Decor

Support consultative sales, recover carts, and keep the customer informed about delivery.

Consultative selling
05 Footwear

Handle questions about sizing, exchanges, availability, and recover abandoned carts.

Numbering and exchange

Real customer reviews from businesses using WPP Marketing.

See customer reviews about configuring, supporting, and using WPP Marketing in your daily operations.

4.8
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Simple setup to get started from zero with real store data.

Connect the platform, choose the most important events, and monitor messages from the dashboard. When available, the integration also imports customers and useful store data.

  1. 01

    Connect the store

    Integrate Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce or your own platform to receive commerce events and valuable store data.

  2. 02

    Connect WhatsApp

    Connect the official WhatsApp API, with coexistence when eligible, to send messages and manage inbox conversations. Check the options available for your account and plan.

  3. 03

    Enable automations

    Set up abandoned cart, pending payment, order notifications, campaigns and repurchase.

  4. 04

    Track results

    Monitor deliveries, reads, replies, payments and sales generated by WhatsApp messages.

Before automating sales and support through WhatsApp.

Understand cart, payment and order automations, campaigns, the Official API and integration features for your operation.

What is WPP Marketing?

WPP Marketing connects e-commerce and WhatsApp to recover carts, remind about payments, update orders, create campaigns, and serve customers. The platform also provides a messaging API, webhooks, and MCP to integrate systems and operate with the Official API, including for companies without an online store.

Does WPP Marketing send mass broadcasts?

Yes. WPP Marketing lets you create WhatsApp campaigns for contacts with consent, using the full eligible database or segments. The platform also helps record the source and purpose of consent, respect opt-out requests, and send automated messages for e-commerce events such as abandoned cart, pending payment, order and repurchase.

Do I need to know how to program to get started?

Not for using the features available in the dashboard or ready-made integrations. To connect a CRM, ERP or a custom application, a technical team can use the messaging API and webhooks without relying on an online store.

Does WPP Marketing import customers from e-commerce?

Yes. In supported integrations, the platform can import store customers to facilitate campaigns and relationships. Organization by tags, segments, or behavior depends on the platform's configuration and usage.

Which automations can I enable first?

The most common flows are abandoned cart recovery, pending payment reminders, order notifications, segmented campaigns, and repurchase or post-sale messages.

Does it work with my e‑commerce platform?

WPP Marketing works with integrations such as Shopify, Wix, Nuvemshop, Tiendanube, Yampi and WooCommerce. It is also possible to connect proprietary stores and ERPs using APIs, webhooks and events.

Can messages use the Official WhatsApp API with CoEx?

Yes. The platform provides a connection to the official WhatsApp API and supports coexistence when the account is eligible. Messages follow the rules and templates applicable to the official connection; plan conditions and Meta charges should be considered separately.

Can you reply to customers who interact with automations?

Yes. When the customer replies to a message, the team can follow the conversation in the inbox, view the history, and continue the support on WhatsApp.

Can I segment customers for campaigns?

Yes. You can organize customers by purchase, interest, behavior, repeat purchase, inactivity, tags and imported lists to create more relevant campaigns.

Does WPP Marketing show automation results?

Yes. The operation can track sends, reads, errors, replies, and message performance to understand which flows generate the most return.

WPP Marketing platform

Automation, campaigns, support and reports connected to your e‑commerce.

Centralize store events, segmented campaigns, inbox and reports to monitor your commercial operation. Extend integration with your systems via the API and webhooks.

Automated flow on WhatsApp
  • Carrinho recuperado
    Customer received a link to return to the checkout via WhatsApp.
    Sell
  • Payment pending
    Reminder message sent for Pix, boleto, or order awaiting payment.
    Reminder
  • Order updated
    Customer received confirmation, shipping, tracking or status update.
    Status
Impact on operations
Revenue
opportunities recovered by WhatsApp automations
Orders
customers informed about payment, shipping and tracking
Base
actionable customer base for campaigns and engagement
01

Recuperação de carrinho

Send automatic reminders with a checkout link to customers who abandoned their purchase.

02

Payment pending

Remind orders awaiting Pix, boleto, card or payment confirmation via WhatsApp.

03

Order notifications

Notify order created, payment approved, shipping, tracking, cancellation and after-sales.

04

Segmented campaigns

Create campaigns for contacts with consent using lists and tags. Automatic segmentation depends on your plan and available data.

05

Repurchase and after-sales

Enable repurchase, review, coupon, restock and post-delivery relationship messages.

06

Official API with CoEx

Use an official coexistence connection when applicable for messages, templates, campaigns, automations, and support.

07

E-commerce integrations

Connect Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce or custom systems with a simple setup.

08

Support inbox

Centralize responses, history and human support when the customer interacts with messages.

09

API, webhooks & widget

Receive events, send messages via API, and bring WhatsApp to key touchpoints on your site.

Turn your store events into messages that sell.

Connect your store, enable cart, payment and order automations, and track results. To integrate other systems with WhatsApp, also check out our API.