Reminders are now well-aligned after we adjusted schedules, coupons, and messages. The customer receives the right contact without it feeling generic.
Recover carts, remind about payments, track orders and create campaigns connected to your store. Also integrate your systems with WhatsApp using API, webhooks and MCP.
Stores that use WPP Marketing to turn e-commerce data into messages, campaigns, and support via WhatsApp.
Cart, order, payment, shipping, cancellation, new customer and repurchase stop sitting idle on the store dashboard and become trackable messages on WhatsApp.
See how WhatsApp works in e-commerce operations or explore the features of plataforma de automação para WhatsApp.
The integration detects cart, order, payment, shipping, new customer, cancellation, or repurchase opportunity.
You choose which events to activate, with deadlines, templates, segments and conditions tailored to the store's operation.
Customers receive checkout, payment, tracking, confirmation and post-sale messages via WhatsApp, with links and data available in the integration.
The team tracks deliveries, reads, errors, replies, executed automations, payments, and sales after messages.
Connect Shopify, Wix, Nuvemshop, Tiendanube, Yampi and WooCommerce to turn store events into messages. For custom systems and other operations, use the messaging API, webhooks and MCP.
View all integrationsReceive cart, order, payment and shipping events to trigger automated messages on WhatsApp.
Turn abandoned cart, pending Pix, unpaid boleto and halted checkout into automatic WhatsApp reminders.
Use the store's customer base for WhatsApp Marketing campaigns, coupons, post-sale, repurchase and reactivation.
Use WPP Marketing to recover carts, remind about payments, notify orders, create campaigns, and drive repurchases in online stores.
Recover carts, promote launches and send order status to fashion customers.
Cart and launches 02 Beauty & cosmeticsEnable repurchase, bundles, coupons and post-purchase messages for segmented lists.
Restocking 03 Food & BeverageAnnounce promotions, recurring orders, and quick updates to customers.
Promotions 04 Home & DecorSupport consultative sales, recover carts, and keep the customer informed about delivery.
Consultative selling 05 FootwearHandle questions about sizing, exchanges, availability, and recover abandoned carts.
Numbering and exchange 06 Health & supplementsCreate repurchase reminders, recurring campaigns, and order notifications.
Recurrence 07 Electronics & ComputersSend payment reminders, order status updates and interest-based campaigns.
Order and payment 08 Pet shopDrive recurring repurchases, promotions and after-sales for pet products.
Repurchase 09 Sports & FitnessSend offers by interest, track orders and encourage repeat purchases.
Segmented offer 10 Jewelry and semi-jewelrySupport high-value service, coupons, and sales recovery via WhatsApp.
High value 11 Stationery & giftsActivate campaigns for holidays, gift lists and purchase segments.
Special dates 12 Auto parts & accessoriesOrganize compatibility questions, pending payments, and order tracking.
Compatibility 13 Digital productsSend access instructions, onboarding, renewal and post-purchase messages.
Onboarding 14 Bags & handbagsSupport consultative purchases, profile-based offers, and sales recovery.
Consultative selling 15 PerfumeryCreate campaigns by preference, special dates, and recurring repurchase.
Preference 16 FurnitureOrganize quotes, pre-purchase inquiries and delivery tracking.
Quote 17 Household utilitiesShare promotions, answer product questions, and encourage repeat purchases.
Promotions 18 Cell phones & accessoriesHelp with compatibility, offers, abandoned cart and order status.
Compatibility 19 Babies & MaternityManage restocking, bundles, lists, and recurring customer communications.
Lists and kits 20 Eyewear & AccessoriesSupport consultative service, orders and repurchase campaigns.
Consultative support 21 Tools & buildingOrganize quotes, technical questions, and cart recovery.
Technical questions 22 Marketplaces and multi-brand storesCreate campaigns by category, segmented base, and recurrence.
Segmented baseConnect the platform, choose the most important events, and monitor messages from the dashboard. When available, the integration also imports customers and useful store data.
Integrate Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce or your own platform to receive commerce events and valuable store data.
Connect the official WhatsApp API, with coexistence when eligible, to send messages and manage inbox conversations. Check the options available for your account and plan.
Set up abandoned cart, pending payment, order notifications, campaigns and repurchase.
Monitor deliveries, reads, replies, payments and sales generated by WhatsApp messages.
Understand cart, payment and order automations, campaigns, the Official API and integration features for your operation.
WPP Marketing connects e-commerce and WhatsApp to recover carts, remind about payments, update orders, create campaigns, and serve customers. The platform also provides a messaging API, webhooks, and MCP to integrate systems and operate with the Official API, including for companies without an online store.
Yes. WPP Marketing lets you create WhatsApp campaigns for contacts with consent, using the full eligible database or segments. The platform also helps record the source and purpose of consent, respect opt-out requests, and send automated messages for e-commerce events such as abandoned cart, pending payment, order and repurchase.
Not for using the features available in the dashboard or ready-made integrations. To connect a CRM, ERP or a custom application, a technical team can use the messaging API and webhooks without relying on an online store.
Yes. In supported integrations, the platform can import store customers to facilitate campaigns and relationships. Organization by tags, segments, or behavior depends on the platform's configuration and usage.
The most common flows are abandoned cart recovery, pending payment reminders, order notifications, segmented campaigns, and repurchase or post-sale messages.
WPP Marketing works with integrations such as Shopify, Wix, Nuvemshop, Tiendanube, Yampi and WooCommerce. It is also possible to connect proprietary stores and ERPs using APIs, webhooks and events.
Yes. The platform provides a connection to the official WhatsApp API and supports coexistence when the account is eligible. Messages follow the rules and templates applicable to the official connection; plan conditions and Meta charges should be considered separately.
Yes. When the customer replies to a message, the team can follow the conversation in the inbox, view the history, and continue the support on WhatsApp.
Yes. You can organize customers by purchase, interest, behavior, repeat purchase, inactivity, tags and imported lists to create more relevant campaigns.
Yes. The operation can track sends, reads, errors, replies, and message performance to understand which flows generate the most return.
Centralize store events, segmented campaigns, inbox and reports to monitor your commercial operation. Extend integration with your systems via the API and webhooks.
Send automatic reminders with a checkout link to customers who abandoned their purchase.
Remind orders awaiting Pix, boleto, card or payment confirmation via WhatsApp.
Notify order created, payment approved, shipping, tracking, cancellation and after-sales.
Create campaigns for contacts with consent using lists and tags. Automatic segmentation depends on your plan and available data.
Enable repurchase, review, coupon, restock and post-delivery relationship messages.
Use an official coexistence connection when applicable for messages, templates, campaigns, automations, and support.
Connect Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce or custom systems with a simple setup.
Centralize responses, history and human support when the customer interacts with messages.
Receive events, send messages via API, and bring WhatsApp to key touchpoints on your site.
Connect your store, enable cart, payment and order automations, and track results. To integrate other systems with WhatsApp, also check out our API.