automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the relationship with Tricot Life customers
Tricot Life uses automations and segmentation to engage clients and optimize sales in the women's knitwear fashion segment.
Summary: The solution helps recover sales opportunities with abandoned cart messages, keeps customers informed about their orders and shipments, creates a re-purchase cadence with personalized incentives, and reduces manual team work, promoting greater efficiency and a better customer experience.
A feature connected to the client's real routine.
Tricot Life is a women's fashion brand specializing in knitwear with its own manufacturing in Monte Sião-MG. Operating in wholesale and retail, highlighting comfort, quality, and sophistication. The company aims to strengthen relationships with end customers and wholesalers, keeping them informed and encouraging repeat purchases. The program aims to automate communication at different journey moments, recover sales opportunities, inform about orders and shipments, and encourage segmented and personalized re-purchases.
Automations are used to welcome new customers, recover abandoned carts, confirm orders, update about shipments, and encourage re-purchase with coupons. Segmentation is done through labels that classify audiences as new customers, at-risk customers, recent buyers, and top customers, avoiding generic messages and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Re-purchase incentive with coupons
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective and personalized communication with different customer profiles in a competitive segment, avoiding messages perceived as spam, and ensuring customers are always informed about their orders and purchase opportunities. Implementation of automations scheduled for different customer journey moments, combined with label-based segmentation to send targeted messages to specific audiences, ensuring relevance and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 10activates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Welcome: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação de mensagens para diferentes etapas da jornada do cliente
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending targeted messages to prevent spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Using coupons to stimulate re-purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Continuous monitoring and adjustment of automations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual work and speeds up service
Personalized messages strengthen the relationship with the customer
Automatic updates keep customers informed and satisfied
Evaluate the activation of additional automations to encourage the first purchase and explore segmented mass campaigns to broaden reach without losing personalization, while continuously monitoring performance for adjustments and improvements.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.