welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the relationship with Tricot Life customers
Tricot Life uses automations and segmentation to engage customers and optimize sales in the women's knitwear fashion segment.
Summary: The solution helps recover sales opportunities with abandoned cart messages, keeps customers informed about their orders and shipments, creates a repurchase cadence with personalized incentives, and reduces the team's manual work, promoting greater efficiency and a better customer experience.
A feature connected to the customer's real workflow.
Tricot Life is a women's fashion brand specializing in knitwear pieces manufactured in-house in Monte Sião-MG. It operates in wholesale and retail, emphasizing comfort, quality and sophistication. The company aims to strengthen relationships with its end customers and wholesalers, keeping them informed and encouraging repeat purchases. The program seeks to automate communication with customers at different stages of the journey, recover sales opportunities, provide updates on orders and shipments, and encourage repurchases in a segmented and personalized way.
Automations are used to welcome new customers, recover abandoned carts, confirm orders, provide shipping updates and encourage repeat purchases with coupons. Segmentation is done using tags that classify audiences as new customers, at-risk customers, recent buyers and best customers, avoiding generic messages and spam.
01
Abandoned cart recovery
02
Automatic order confirmation
03
Shipping update and tracking
04
Repurchase incentive with coupons
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with different customer profiles in a competitive segment, avoiding generic messages that may be perceived as spam and ensuring customers are always informed about their orders and purchasing opportunities. Implement automations configured for different moments of the customer journey, combined with tag-based segmentation that enables sending targeted messages to specific audiences, ensuring relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 10re-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Welcome: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
05
Use of coupons to encourage repeat purchases
This step keeps service, sales, campaign or support connected to the conversation history.
06
Continuous monitoring and tuning of automations
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual work and speeds up support
Personalized messages strengthen customer relationships
Automatic updates keep customers informed and satisfied
Evaluate enabling additional automations to encourage first purchase and explore targeted mass campaigns to expand reach without losing personalization, as well as continuously monitor performance for adjustments and improvements.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.