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WPP Marketing
Sales and post-purchase automation platform on WhatsApp for e-commerce stores that need to connect store, campaigns, support, API, and reports.
WPP Marketing comparison
WPP Marketing vs ChatGuru: compare automation and service via WhatsApp.
ChatGuru is a Brazilian platform to integrate sales and customer service on WhatsApp, with ready automations, multiple agents, WhatsApp Web, Official API, CoEX, and assisted onboarding. WPP Marketing is focused on WhatsApp automation for e-commerce, connecting cart, order, payment, shipping, cancellation, campaigns, lightweight CRM, inbox, API, and reports.
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ChatGuru
Brazilian WhatsApp platform for sales and customer service, with ready automations, multiple numbers, multiple agents, Official API, CoEX, and assisted implementation.
Compare WPP Marketing and ChatGuru in WhatsApp, customer service, automations, sales, and integrations.
ChatGuru is strong in customer service and sales operations via WhatsApp, especially for SMEs seeking assisted implementation. WPP Marketing makes more sense when the main focus is to automate e-commerce events and measure sales recovery.
Feature
WPP Marketing
ChatGuru
Implementation and Cost How each platform begins to operate and structures tracking.
Implementation cost
No highlighted implementation fee
Assisted implementation and close support
Cost per message sent (platform fee)
Zero fee per message sent by the platform
Cost may depend on the plan and operation
Assisted onboarding
Guided activation and support
Fully guided onboarding
Focus on SMEs
Small and medium e-commerces
Small and medium businesses
WhatsApp and operation Connection models and team use of WhatsApp.
WhatsApp Business API
WhatsApp Business API with CoEx
Official API (WABA) and CoEX
Quick connection via QR Code
Available as an alternative
Listed WhatsApp Web
Multiple numbers
According to operation configuration
Multiple numbers to split operations
Multiple agents
WhatsApp Inbox for team
More than one agent with security
E-commerce automation Store events versus commercial and customer service automations.
Abandoned cart
Automatic message with checkout link
Not the main public focus
Pending payment
Reminder to complete payment
Charging automations with integrations
Order paid, sent, and canceled
Ready transactional notifications
Depends on the automation created
Post-sale and follow-up
Relationship campaigns and automations
Ready follow-ups and automations
Post-message sales report
Payments and sales dashboard
Results linked to customer service operation
Customer service and productivity Resources to organize conversations, team, and service.
Quick replies
Messages and replies in the panel
Quick replies
Tags and service status
Customers, tags, and history
Tags, status, and control
Internal notes
History and continuity in support
Internal notes
Chat and file search
Search and conversation history
Search, audio, and files
Campaigns and sales How each solution supports sales, leads, and relationships.
WhatsApp Campaigns
Scheduled campaigns for base or segments
Campaigns and commercial service
Lead qualification
Customers, forms, and integrations/API
Flows to qualify leads
Ready-made automations for sales
Store events and campaigns
Ready flows for sales and service
Automatic billing
Pending payment and orders
Highlighted Asaas charges
Integrations and API Connections with stores, CRMs, schedules, billing, and external systems.
Nuvemshop / Tiendanube
Plug and play integration
Not the main public integration
Shopify and WooCommerce
Plug and play integration
Not the main target audience
Wix
Plug and play integration
Not the main target audience
CRMs, billing, and scheduling
Via API and external integrations
Asaas, RD Station, Monday, Google Calendar, and others
Commercial events API
Events API for cart, order, and customer
Public focus on automations and ready integrations
Best fit When each solution tends to make more sense.
E-commerce with store events
Core of WPP Marketing
Broader in service and sales
Complex service operation
Inbox and history for teams
Focus on complex operations on WhatsApp
Service in Portuguese and next implementation
WPP Marketing Support
Service in Portuguese and assisted onboarding
Cost control per message sent by the platform
Zero fee per message sent
Depends on plan and operation
Editorial comparison based on public information of the products and the documented positioning of WPP Marketing. Features may vary depending on plan, country, channel, integration, and account configuration.
At WPP Marketing, zero fee means the platform does not add its own cost per message sent. Official Meta costs, when applicable to the Official WhatsApp API, should be assessed separately according to category, country, and account configuration.
When does WPP Marketing tend to make more sense?
WPP Marketing is likely a more straightforward choice when the priority is to recover sales, automate post-purchase, and connect shop events to WhatsApp.
- You want zero fee per message sent through the platform.
- You need to automate cart, payment, paid order, shipping, cancellation, and campaigns.
- Your operation uses Nuvemshop, Shopify, Wix, WooCommerce, ERP, or your own system.
- You want to measure sales and payments related to messages, besides organizing customer service.
Automate sales and post-purchase processes via WhatsApp focusing on e-commerce.
Connect your store to WPP Marketing, activate automations by event, and monitor campaigns, messages, and commercial results on the dashboard.