W
WPP Marketing
Sales and post-purchase automation platform on WhatsApp for e-commerce businesses that need to connect store, campaigns, support, API and reports.
WPP Marketing Comparison
WPP Marketing vs ChatGuru: compare automation and WhatsApp customer service.
ChatGuru is a Brazilian platform to integrate sales and support on WhatsApp, with ready-made automations, multiple agents, WhatsApp Web, Official API, CoEX and assisted onboarding. WPP Marketing is focused on WhatsApp automation for e-commerce, connecting cart, order, payment, shipping, cancellation, campaigns, lightweight CRM, inbox, API and reports. The messaging API, webhooks and the MCP complement the operation with integrations to CRM, ERP and proprietary systems.
C
ChatGuru
Brazilian WhatsApp platform for sales and support, with ready-made automations, multiple numbers, multiple agents, Official API, CoEX and assisted implementation.
Compare WPP Marketing and ChatGuru on WhatsApp, customer service, automations, sales and integrations.
ChatGuru is strong in customer service and sales operations on WhatsApp, especially for SMEs that want assisted implementation. WPP Marketing combines automations tied to e‑commerce events, sales follow‑up and panel-based support, with API and webhooks to connect other systems.
Feature
WPP Marketing
ChatGuru
Deployment and cost How each platform begins operating and structures follow-up.
Implementation cost
No separate implementation fee
Guided implementation and close support
Cost per message sent (platform fee)
Zero fee per message sent through the platform
Cost may depend on the plan and operation
Guided onboarding
Guided activation and support
Fully guided onboarding
Focused on SMBs
Small and medium e-commerce
Small and medium businesses
WhatsApp and operations Connection models and WhatsApp usage by the team.
WhatsApp Business API
WhatsApp Business API with CoEx
Official API (WABA) and CoEX
Quick connection via QR Code
Available as an alternative
WhatsApp Web listed
Multiple numbers
As configured in the operation
Multiple numbers to split operations
Multiple agents
WhatsApp Inbox for team
More than one agent with security
E-commerce automation Store events versus commercial and support automations.
Abandoned cart
Automatic message with checkout link
Not the main public focus
Payment pending
Payment reminder to complete
Billing automations with integrations
Order paid, shipped and canceled
Transactional notifications ready
Depends on the automation created
Post-purchase and follow-up
Relationship campaigns and automations
Ready follow-ups and automations
Sales report after messages
Payments and Sales Dashboard
Results related to support operations
Service and productivity Features to organize conversations, teams and support.
Quick replies
Messages and replies in the dashboard
Quick replies
Support labels and statuses
Customers, tags and history
Labels, status and control
Internal notes
History and continuity in support
Internal notes
Search chats and files
Search and conversation history
Search, voice notes and files
Campaigns and sales How each solution supports sales, leads, and relationships.
WhatsApp campaigns
Scheduled campaigns for base or segments
Campaigns and commercial support
Lead qualification
Customers, forms and integrations/API
Flows to qualify leads
Ready-made automations for sales
Store events and campaigns
Prebuilt flows for sales and support
Automatic billing
Pending payment and orders
Highlighted Asaas charges
Integrations & API Connections to stores, CRMs, calendars, billing and external systems.
Nuvemshop / Tiendanube
Plug-and-play integration
Not a primary public integration
Yampi
Plug-and-play integration
Varies depending on the competitor's stack
Shopify and WooCommerce
Plug-and-play integration
Not the main public focus
Wix
Plug-and-play integration
Not the main public focus
CRMs, billing and calendar
Via API and external integrations
Asaas, RD Station, Monday, Google Calendar and others
Commercial events API
Events API for cart, order and customer
Public focus on ready-made automations and integrations
Best fit When each solution tends to make more sense.
E‑commerce with in‑store events
WPP Marketing core
Broader in service and sales
Complex customer service operation
Team inbox and history
Focus on complex operations on WhatsApp
Support in Portuguese and nearby implementation
WPP Marketing Support
Support in Portuguese and assisted onboarding
Cost control per platform shipment
Zero fee per message sent
Depends on plan and operation
Editorial comparison based on publicly available product information and WPP Marketing's documented positioning. Features may vary by plan, country, channel, integration, and account configuration.
At WPP Marketing, fee zero means the platform does not add its own charge for messages sent. Official Meta costs, when applicable to the Official WhatsApp API, must be evaluated separately according to category, country and account configuration.
When does WPP Marketing tend to make the most sense?
WPP Marketing tends to be a more straightforward choice when the priority is recovering sales, automating post-purchase processes, and connecting real in-store events to WhatsApp.
- You want zero fee per message sent through the platform.
- You need to automate cart, payment, paid order, shipping, cancellation and campaigns.
- Your operation uses Nuvemshop, Yampi, Shopify, Wix, WooCommerce, ERP, or a custom system.
- You want to measure sales and payments related to messages, as well as organize customer service.
Automate sales and post-purchase on WhatsApp with a focus on e-commerce.
Connect your store to WPP Marketing, enable event-based automations, and track campaigns, messages, and commercial results on the dashboard.