Scheduled campaign
Choose a date, time, and audience. Send to the entire eligible portion of the database or select a segment for promotions, launches, repurchase, and reactivation.
WhatsApp Marketing Campaigns
Create WhatsApp campaigns for audiences and automations triggered by store events.
Choose between scheduling a campaign for your entire database or a segment, and create automated messages for each customer after an e-commerce event. Set audience, trigger, wait time, schedule and content from the same dashboard.
- Mass sending via WhatsApp
- Campaigns to the entire base or automatic segments
- Automations after order created, paid, shipped or canceled
Campaigns and automations
Two ways to start a message
01
Schedule for an audience
Set date and time to send to the eligible base or a customer segment.
02
Choose an event
Start a message when an order is created, paid, shipped, or canceled.
03
Control the moment
Send immediately or wait minutes, hours, days, or weeks — at the event time or at a set hour.
Choose how each message should begin.
Scheduled campaigns and event-based automations use the same editor but address different moments in the customer journey.
Event-based automation
Choose order created, payment approved, order shipped or cancellation and set how long to wait before the personalized message.
Automatic segmentation
On the Unlimited plan and during the free trial, supported integrations use store data and history to keep customer segments updated for upcoming campaigns.
Many stores have customers in their database but only contact them when there's an active order.
WhatsApp Marketing campaigns help turn an inactive list into engagement, repeat purchases, promotions, and reactivation with operational control.
The base is out of commercial use
Customers who already know the store stop receiving offers, reminders, coupons and updates on the channel where they usually respond.
Sending without targeting becomes noise
Mass blasts can be useful, but campaigns perform better when they use segments, history, context, and appropriate frequency.
Result needs to appear on the dashboard
Without a report, the store doesn't know what was sent, who received it, who replied, or which sales happened after the campaign.
How to create WhatsApp Marketing campaigns in WPP Marketing.
Use your customer base
In supported integrations, the platform can import store customers to facilitate campaigns, engagement, and reactivation.
Set audience and objective
On Unlimited and during the free trial, select the eligible base, available labels or segments. With an official connection, there are also audiences of those who replied and those who purchased after an automation in the last three months, based on processed records.
Schedule or choose an event
Set a date and audience for a campaign or use an order event to start a single message after the configured delay.
Measure and respond
Filter messages by period and status, export the report, and check for errors. In campaigns, use resend to requeue eligible failures from the last 24 hours; each message can use this resend once. The new attempt remains subject to connection and channel rules.
Campaign features that don't rely on scattered spreadsheets.
Customer segmentation
On the Unlimited plan and during the free trial, use tags, lists, and segments updated with purchase data to send more relevant messages.
Repurchase and after-salesCreate campaigns for replenishment, coupons, reviews, customer engagement, and post-purchase return.
Inbox for repliesWhen the campaign generates a conversation, the team can reply from the panel with the customer's history.
Official API with CoexistenceUse an official connection when applicable to run campaigns, automations, and support with greater stability.
E-commerce eventsCombine active campaigns with cart, payment, order and post-sale automations.
IntegrationsConnect Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce or custom stores via API.
Campaigns and automations for every stage of the customer relationship.
Notify about offers, seasonal dates, coupons and time-limited campaigns.
Notify interested customers when there’s a restock, new release, or a category showing high purchase intent.
Reach out to inactive customers or those without a recent purchase using a clear offer, benefit, or reason to come back.
Use scheduled messages for repurchase, restocking, loyalty club and ongoing engagement.
Create a personalized message to be sent some time after the order is created, paid, or shipped.
Start a specific communication after an order is canceled, respecting the configured interval and schedule.
Mass messaging is a feature. Strategy is sending the right message to the right audience.
WPP Marketing enables broad sending when a campaign requires reach, but also helps you evolve to targeted campaigns as the store accumulates history, tags, behavior, and responses.
Manual send
It depends on the team to copy contacts, send messages and track replies without a consistent report.
One-off broadcast
Helps with bulk sending, but may be separated from the store, events, customer service, and resulting sales.
WPP Marketing
Mass sending, segmented campaigns, e-commerce automations, inbox, Official API with CoEx and reports.
WhatsApp opt-in: get permission before creating the campaign.
An available database in the store does not mean all contacts are eligible to receive any campaign. Before sending, confirm the contact’s source, the expectations set, the message category, and how the person can stop future communications.
The opt-in must identify the company and make clear that the person agrees to receive messages via WhatsApp. When possible, distinguish categories such as order updates, support, and offers.
Store when, where and for what purpose consent was obtained. A phone number provided at checkout alone does not prove consent for promotional campaigns.
Use purpose, interest, history, and preferences to avoid generic or excessive messages. Consent does not turn every campaign into relevant communication.
Explain how to stop a message category, record the preference, and remove the contact from future applicable audiences. An opt-out request should not depend on persistence or confusing steps.
WhatsApp policy and applicable law are different layers. The opt-in meets the channel's required expectation; the company must also define and document the appropriate legal basis for processing personal data in its context. See WhatsApp Business Messaging Policy and obtain legal guidance when in doubt about the operation.
Common questions about WhatsApp Marketing campaigns.
What are WhatsApp campaigns?
These are scheduled messages intended to communicate promotions, launches, repurchase or reactivation to a customer base. Unlike event-driven automations, the store defines the objective, audience and timing of the send.
Does WPP Marketing send mass messages via WhatsApp?
The platform supports broad campaigns to the eligible portion of the database or sends to segmented groups. Before adding contacts, the store must consider purpose, opt-in, preferences, opt-out, WhatsApp policies, and applicable law.
Can I send a campaign to the entire database?
Not automatically. First, the store needs to identify which contacts are eligible for the campaign’s purpose, taking into account opt-in, expectations, preferences, opt-out, WhatsApp policies and applicable law. After that, it can select the entire eligible group or more specific segments.
What is opt-in on WhatsApp?
It is the expression by which a person agrees to receive messages from the company via WhatsApp within an informed expectation. The record must allow identification of the company, the purpose or category of the communication, the source and the time of the consent.
How to register and respect opt-out?
Provide a clear way to request interruption, record the preference and remove the contact from related upcoming audiences. If the person only wants to stop offers, keep messages from other categories only when there is a valid reason and a reasonable expectation for them.
How to use audiences of people who replied or purchased after an automation?
With official connection, on Unlimited and during the free trial, select records from the last three months. The responses audience includes those who replied after an automation without a subsequent purchase within the automation recorded in that period; it can support a new offer or continued contact. The purchases audience includes those who bought after an automation and can support relationship building and repeat purchases. Selection depends on processing of records, respects blocked contacts, and does not prove the automation caused the purchase.
Does the platform automatically segment customers as soon as it imports the database?
On Unlimited and during the free trial, Wix, Shopify and Nuvemshop / Tiendanube allow processing the available purchase history after syncing customers. The dashboard shows progress and the active status. The timing depends on the database and integration limits; there is no fixed one-month wait.
Is a campaign different from an event-based automation?
Yes. In a scheduled campaign, the store chooses the audience, date, and time. In a custom automation by event, each customer enters the flow when order created, payment approved, order shipped, or cancellation occurs, with configurable wait times in minutes, hours, days, or weeks.
Which plans include event-based campaigns and automations?
Scheduled campaigns, event-based custom automations, and automatic segmentation are part of the Unlimited plan and can also be tried during the free trial. Check the plans page to see current terms. See plans.
Can I track responses and sales generated?
Yes. Check status, errors and exportable reports. Sales and payment metrics after automations use a window of up to 60 minutes and are attribution estimates, not proof that the message was the sole cause of the sale. Engagement audiences from the last three months are a distinct audience selection from these metrics.
Turn store data into campaigns and messages at the right time.
Schedule campaigns for audiences, create automations based on order events, and track replies, sales, and results with WPP Marketing.