The base remains unused commercially
Customers who already know the store stop receiving offers, reminders, coupons, and news on channels where they usually respond.
WhatsApp Marketing Campaigns
Send campaigns via WhatsApp to sell, reactivate, and bring customers back.
WPP Marketing allows mass sending to the entire database or creating segmented campaigns for customers with history, behavior, tags, and groups defined by the operation.
- Mass sending via WhatsApp
- Campaigns for the entire base or segmented groups
- Scheduling, media, reports, and sending history
Active campaign
Repurchase promotion
01
Choose the audience
Send to all customers or select the most relevant groups when there is enough data.
02
Create the message
Use text, image, coupon, link, and variables to communicate offers, launches, commercial dates, or reactivation.
03
Track results
See processing, deliveries, failures, responses, and sales generated after sends.
Many stores have customers in the database but only communicate when there is an ongoing order.
WhatsApp Marketing campaigns help turn a dormant base into relationships, re-purchase, promotion, and reactivation with operational control.
Unplanned sending becomes noise
Mass sending can be useful, but campaigns work better when using segments, history, context, and appropriate frequency.
Results need to appear on the dashboard
No report, the store does not know what was sent, who received, who responded, and which sales occurred after the campaign.
How to create WhatsApp Marketing campaigns in WPP Marketing.
Use your customer base
In supported integrations, the platform can bring store customers to facilitate campaigns, relationship, and reactivation.
Define audience and goal
Choose the entire database, a list, tags, manual segments, or groups created from the accumulated history on the platform.
Schedule the message
Create campaigns with text, image, coupon, link, and send date for promotions, launches, commercial dates, and re-purchases.
Meet and respond
Monitor processing, status, responses, and sales to adjust next campaigns with more context.
Resources for campaigns that do not depend on loose spreadsheets.
Customer Segmentation
Use tags, lists, behavior, and history to send more relevant messages when data is available.
Repurchase and post-saleCreate campaigns for restocking, coupons, reviews, relationship, and customer return after purchase.
Inbox for responsesWhen the campaign generates a conversation, the team can respond from the panel with the customer's history.
Official API with CoexistenceUse an official connection when applicable to operate campaigns, automations, and customer service more stably.
E-commerce eventsCombine active campaigns with automations for cart, payment, order, and post-sale.
IntegrationsConnect Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, or own stores via API.
Campaigns for moments when the store needs to contact the customer.
Notify about offers, seasonal dates, coupons, and limited-time campaigns.
Reach interested customers when there are new items, restocking, or high purchase intent categories.
Talk to inactive or recent non-purchasing customers using an offer, benefit, or a clear reason to return.
Use planned messages for re-purchase, restocking, customer club, and ongoing relationship.
Mass messaging is a feature. The strategy is to send the right message to the right audience.
WPP Marketing allows broad sending when the campaign requires reach, but also helps evolve to segmented campaigns as the store accumulates history, tags, behavior, and responses.
Manual Send
Depends on the team to copy contacts, send messages, and control responses without a consistent report.
Isolated send
Helps with bulk sending but can be separated from the store, events, customer service, and sales generated.
WPP Marketing
Combines mass blast, segmented campaigns, e-commerce automations, inbox, Official API with CoEx, and reports.
Common questions about WhatsApp Marketing campaigns.
Does WPP Marketing send mass messages via WhatsApp?
Yes. The platform allows mass sending to the entire customer base or sending to segmented groups. When there is enough data, segmented campaigns are the most recommended approach.
Can I send a campaign to the entire base?
Yes. The store can send broad campaigns when it makes commercial sense, as long as it respects consent, opt-out, WhatsApp policies, and good practice regarding frequency.
Does the platform automatically segment customers when importing the base?
No. Importing makes it easier to start with a customer base, but labels, segments, and behavior-based classification depend on configuration, platform usage, and accumulated history.
Is a campaign different from event automation?
Yes. A campaign is an active communication planned by the store. Event automation is triggered by something that happened in e-commerce, such as abandoned cart, pending payment, paid order, or shipment.
Can I track responses and sales generated?
Yes. The dashboard helps monitor processing, message status, responses, and results after sends, according to available data in the integration.
Turn your customer base into campaigns that generate return.
Send bulk blasts when appropriate, create segmented campaigns when data is available, and monitor responses, sales, and results via WPP Marketing.