Quick access to support
Show a persistent button for the visitor to start a conversation with the number configured in WPP Marketing.
WhatsApp Widget
Add a configurable WhatsApp widget to your website.
The WhatsApp widget for websites displays a floating button that opens the conversation with the phone number, title, and initial message configured in the WPP Marketing dashboard.
- Configurable icon
- Bottom right corner
- Opens chat on WhatsApp
Installation
A script on the site. The button appears in the bottom-right corner.
Configure in ADMIN the website, the WhatsApp phone number, the button title and the initial message. When the widget is active, copy the script to the site if it does not load automatically via the integration.
Widget script
HTML
<!-- Widget WPP Marketing -->
<script src="https://admin.wppmarketing.com/imagens/widget/{{token}}.js"></script>
Where to use
For websites that need to start conversations without cluttering the page.
The widget creates a clear entry point for service, sales inquiries and support, keeping the visitor in the page context until they choose to contact via WhatsApp.
Support before and after purchase
Use the button to answer questions, receive help requests, and route the customer to operations support.
Qualified conversations from landing pages
Configure title and initial message by context to speed up the first response on WhatsApp.
The visitor sees a simple button and goes straight to WhatsApp.
The widget doesn’t add a complex panel to the site. It stays focused on one action: opening the conversation with the configured number and sending the initial message set in the dashboard.
Stays fixed in the corner
The button follows the scroll in the lower-right corner of the window.
Show a short title
Use labels like Support, Service, Help, or Contact.
Opens with message
The description set in the ADMIN is used as the initial conversation text.
Take to support
The visitor starts the conversation on the WhatsApp connected to the operation.
Website widget
See frequently asked questions
Bring the WPP Marketing WhatsApp button to your website.
Set up the title, phone number, and initial message to turn visits into conversations with your operations.
Frequently asked questions
Before installing the widget on the site.
See the main questions about installation, behavior, configuration, and use of the WPP Marketing WhatsApp button.
What is a WhatsApp widget for a website?
It's a floating button installed on the website for visitors to start a conversation on WhatsApp. The WPP Marketing widget lets you configure the number, title, and initial message.
Do I need to know how to program to install it?
Not necessarily. When the store integration already loads the widget, installation can be automatic. On custom sites, just paste the script provided in the dashboard.
Where do I configure the title, phone number and initial message?
These settings are configured in the WPP Marketing ADMIN. The script uses this information to open the conversation with the specified number and message.
Does the widget interfere with the store's checkout or theme?
No. The widget only adds a floating button that opens WhatsApp. It does not modify checkout, cart, theme, or purchase flow.
Can I use it on landing pages and sites outside of e-commerce?
Yes. The script can be used on pages where you want to create a direct entry to chat on WhatsApp, as long as the domain allows inserting the code.
Does the button open automated support?
The widget opens the conversation in WhatsApp with the configured initial message. After that, support follows the rules and automations active in the operation.
Can I use a different WhatsApp number than the one connected?
It's best to use the number configured for the operation in WPP Marketing, preventing customers from entering through channels that aren't tracked by automations and reports.