Quick access to support
Show a persistent button for the visitor to start a conversation with the number configured in WPP Marketing.
WhatsApp Widget
Add a configurable WhatsApp widget to your website.
Add a floating button that opens WhatsApp with the initial message prefilled. Configure title, colors and size in the panel and preview before saving.
The widget makes it easy to start conversations from your website. To learn about conversation organization features and team replies, see the WPP Marketing support inbox.
- Colors, size and preview in the panel
- Bottom right corner
- Opens chat on WhatsApp
Installation
A script on the site. The button appears in the bottom-right corner.
Configure website, phone, title and welcome message in the dashboard. Customize the button, text and icon colors, adjust the size and preview. When the integration doesn't load the widget automatically, use the script provided in your account.
Widget script
HTML
<!-- Widget WPP Marketing -->
<script src="https://admin.wppmarketing.com/imagens/widget/{{token}}.js"></script>
Where to use
For websites that need to start conversations without cluttering the page.
The widget creates a clear entry point for service, sales inquiries and support, keeping the visitor in the page context until they choose to contact via WhatsApp.
Support before and after purchase
Use the button to answer questions, receive help requests, and route the customer to operations support.
Qualified conversations from landing pages
Configure title and initial message by context to speed up the first response on WhatsApp.
The visitor sees a simple button and goes straight to WhatsApp.
The button opens the chat with the configured number and fills in the initial message. The visitor chooses to send it on WhatsApp.
Stays fixed in the corner
The button follows the scroll in the lower-right corner of the window.
Show a short title
Use labels like Support, Service, Help, or Contact.
Opens with message
The description set in the ADMIN is used as the initial conversation text.
Take to support
The visitor starts the conversation on the WhatsApp connected to the operation.
Website widget
See frequently asked questions
Bring the WPP Marketing WhatsApp button to your website.
Set up the title, phone number, and initial message to turn visits into conversations with your operations.
Frequently asked questions
Before installing the widget on the site.
See the main questions about installation, behavior, configuration, and use of the WPP Marketing WhatsApp button.
What is a WhatsApp widget for a website?
It's a floating button installed on the website for visitors to start a conversation on WhatsApp. The WPP Marketing widget lets you configure the number, title, and initial message.
Do I need to know how to program to install it?
When the integration already loads the widget, installation can be automatic. On custom sites, insert the script provided in the dashboard. On Nuvemshop, display via the integration depends on NubeSDK being enabled for the store; check that availability in the dashboard.
Can I customize the appearance of the button?
Yes. In the Dashboard Widget area, configure the title, phone number and initial message, choose the background, text and icon colors, and set the size between 48 and 96 pixels. The preview shows changes before saving, and there is an option to restore the default appearance.
Does the widget interfere with the store's checkout or theme?
No. The widget only adds a floating button that opens WhatsApp. It does not modify checkout, cart, theme, or purchase flow.
Can I use it on landing pages and sites outside of e-commerce?
Yes. The script can be used on pages where you want to create a direct entry to chat on WhatsApp, as long as the domain allows inserting the code.
Does the button open automated support?
The widget opens the conversation in WhatsApp with the configured initial message. After that, support follows the rules and automations active in the operation.
Can I use a different WhatsApp number than the one connected?
It's best to use the number configured for the operation in WPP Marketing, preventing customers from entering through channels that aren't tracked by automations and reports.