Checkout
Recover abandonment with reminder and return link.
Shopify Integration
Transform Shopify events into automatic messages on WhatsApp.
Connect your store to WPP Marketing to recover checkouts, remind payments, notify orders, send delivery updates, and monitor results from real e-commerce events.
Event source
WhatsApp Automation
Connected flow
Integration ready
01
Received eventCheckout, order, payment, shipping, cancellation, or customer.
event02
Automation evaluatedWPP Marketing checks the active rule for that moment.
rule03
Message sentThe customer receives WhatsApp with context, link or guidance.
WhatsAppPayment
Remind paused orders awaiting completion.
Pedido
Notify confirmation, shipping, and cancellation.
Report
Track deliveries, errors, and sales after messages.
Step by step
How to activate the integration with Shopify.
The connection authorizes WPP Marketing to receive store events and use this data to trigger commercial and transactional automations via WhatsApp.
STEP 01
Install the WPP Marketing app
Access the Shopify App Store, find the WPP Marketing app, and start installing it on the correct store.
STEP 02
Authorize the connection
Confirm the necessary permissions for customer, checkout, order, payment, and shipping events to reach WPP Marketing.
STEP 03
Connect your WhatsApp
Use the official connection or the quick connection available in the dashboard to set how messages will be sent.
STEP 04
Activate automations
Configure messages for abandoned checkout, pending payment, order confirmed, shipping, cancellation, welcome, and post-purchase.
STEP 05
Track results
Use dashboards and reports to view sent messages, deliveries, errors, executed automations, and sales or payments after messages.
Store events
What Shopify sends to trigger messages.
Each received event helps WPP Marketing decide which message to send, when, and with what order or customer data.
Created and abandoned checkout
Use automatic reminders with return link to recover customers who showed purchase intent.
Order created and paid
Send instructions for pending orders and automatically confirm when payment is approved.
Delivery and update
Notify when the order is shipped or updated and reduce repeated questions about delivery status.
Campaign base
Store customers can feed the WPP Marketing database for campaigns, tags, repurchase, and relationship.
Automations
Ready messages for critical moments of the purchase.
After connection, the store no longer depends on manual reminders to communicate with customers at key points of the journey.
Abandoned checkoutAutomatic message after configurable delay, with return to checkout when available.
Pending paymentRemind customers to complete abandoned orders via local method, transfer, link, or other objective pending.
Order confirmed, shipped, or canceledNotify each important step and reduce manual calls about purchase, shipment, and exceptions.
Welcome, repurchase, and campaignsUse customers and store history for post-purchase relationship, coupons, reactivation, and scheduled campaigns.
Common questions about Shopify and WPP Marketing.
Do I need to change my theme or checkout?
No. The integration connects the current Shopify operation events to WPP Marketing. The checkout remains the store's.
Which events can trigger messages?
The integration works with business events such as customer created, checkout created, checkout abandoned, order created, order paid, order shipped, and order canceled.
Does the integration recover abandoned checkout?
Yes. When the abandonment event reaches WPP Marketing and automation is active, the customer can receive a message via WhatsApp with a reminder and return link.
Can I also send order and shipping messages?
Yes. WPP Marketing can send messages for order created, payment approved, shipment, delivery update, cancellation, and other moments configured in the panel.
Does the integration import store customers?
When allowed by the integration, store customers and events feed the WPP Marketing database for automations, campaigns, tags, and reports.
Do I need to use the official WhatsApp API?
The store integration is separate from the WhatsApp connection. You can use the official option with CoEx/coexistence or the quick connection available in the dashboard, depending on the operation scenario.
How do I track if the messages worked?
The dashboard and reports show messages sent, deliveries, reads, errors, executed automations, sales, and payments associated with the messages.
Shopify Activation
Install integration
Connect your store and automate messages on WhatsApp.
Use Shopify events to recover sales, reduce manual support, and monitor the impact of automations in WPP Marketing.