Checkout
Recover abandonment with a reminder and return link.
Shopify Integration
Integrate Shopify and WhatsApp to notify about orders, payments and deliveries.
The Shopify integration with WhatsApp turns checkout, order, payment, shipping and cancellation events into automated messages, and helps recover abandoned checkouts and track results.
Event source
WhatsApp Automation
Flow connected
Ready integration
01
Event receivedCheckout, order, payment, shipping, cancellation or customer.
event02
Automation evaluatedWPP Marketing checks the rule active at that moment.
rule03
Message sentThe customer receives a WhatsApp message with context, a link, or guidance.
WhatsAppPayment
Remind customers about orders pending completion.
Pedido
Notify confirmation, shipment and cancellation.
Report
Track deliveries, errors and sales after messages.
Step by step
How to enable the integration with Shopify.
The connection authorizes WPP Marketing to receive events from the store and use that data to trigger commercial and transactional automations via WhatsApp.
STEP 01
Install the WPP Marketing app
Go to the Shopify App Store, find the WPP Marketing app, and start the installation in the correct store.
STEP 02
Authorize connection
Confirm the required permissions so customer events, checkouts, orders, payments, and shipments reach WPP Marketing.
STEP 03
Connect your WhatsApp
Use the official connection or the quick connection available in the dashboard to set which route messages will be sent through.
STEP 04
Enable automations
Configure abandoned checkout, pending payment, order confirmed, shipping, cancellation, welcome, and post-purchase messages.
STEP 05
Track results
Use the dashboard and reports to view messages sent, deliveries, errors, automations executed, and sales or payments after messages.
Store events
What Shopify sends to trigger messages.
Each event received helps WPP Marketing decide which message to send, when to send it, and which order or customer data to include.
Checkout created and abandoned
Use automatic reminders with a return link to recover customers who showed purchase intent.
Order created and paid
Send instructions for pending orders and automatically confirm when payment is approved.
Delivery and update
Notify customers when an order is shipped or updated and reduce repeated questions about delivery status.
Campaign base
Store customers can feed the WPP Marketing database for campaigns, tags, repurchase and relationship.
Automations
Ready messages for critical moments in the purchase.
After connecting, the store no longer depends on manual reminders to reach customers at key points in their journey.
Abandoned checkoutAutomatic message after a configurable delay, returning the user to checkout when available.
Payment pendingRemind customers to complete orders left pending due to cash on delivery, bank transfer, payment link, or other specific outstanding issue.
Order confirmed, shipped, or canceledNotify customers at every important step and reduce manual tickets about purchase, shipping, and exceptions.
Welcome, repurchase and campaignsUse store customers and history for post-purchase engagement, coupons, reactivation, and scheduled campaigns.
Common questions about Shopify and WPP Marketing.
Do I need to change my theme or checkout?
No. The integration connects the current Shopify store's operational events to WPP Marketing. The checkout remains the store's.
Which events can trigger messages?
The integration works with commercial events such as customer created, checkout created, checkout abandoned, order created, order paid, order shipped and order canceled.
Does the integration retrieve abandoned checkouts?
Yes. When the abandonment event reaches WPP Marketing and the automation is active, the customer can receive a WhatsApp message with a reminder and a return link.
Can I also send order and shipping messages?
Yes. WPP Marketing can send messages for order created, payment approved, shipment, delivery update, cancellation and other moments configured in the dashboard.
Does the integration import store customers?
When the integration allows, store customers and events feed WPP Marketing's database for automations, campaigns, tags, and reporting.
Do I need to use the official WhatsApp API?
The store integration is separate from the WhatsApp connection. You can use the official option with CoEx/coexistence or the quick connection available in the dashboard, depending on the operation scenario.
How do I track whether the messages worked?
The dashboard and reports show messages sent, deliveries, read receipts, errors, automations executed, sales, and payments associated with the messages.
Shopify Activation
Install integration
Connect your store and automate messages on WhatsApp.
Use Shopify events to retrieve sales, reduce manual support, and track the impact of automations in WPP Marketing.