WPP Marketing
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Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Unofficial API with QR Code

Connect WhatsApp via QR Code when you need a quick alternative.

WPP Marketing can use QR Code connection in specific scenarios for messages, automations, and customer service, while the Official API with CoEx remains the recommended path for stability and scale.

  • Quick connection using QR Code
  • Alternative for specific scenarios
  • Official API with CoEx recommended for scaling
Quick connection QR Code on the panel
01 Read the QR Code

The operation connects the number on the panel when this alternative is available for the scenario.

02 Activate messages

Use automations, campaigns, or customer service according to the resources available for the connection.

03 Monitor the session

Track status, responses, and any reconnection needs on the panel.

Not all operations are ready for the Official API on the first day.

Some stores need to test quickly, use an existing number, or validate an operation before migrating to an official structure with Coexistence.

01

Quick activation

QR Code can help when the priority is to start operating quickly in a controlled scenario.

02

Existing number

Some operations want to use a known number while evaluating the best connection architecture.

03

Limitations need to be clear

QR Code connections may require maintenance, reconnection, and greater care than the Official API with CoEx.

How QR Code connection works in WPP Marketing.

01

Choose the type of connection

The dashboard can offer an Official API with CoEx or QR Code connection according to the plan, scenario, and availability.

02

Connect by reading the QR Code

The operation authenticates the number via QR Code and monitors the session status on the dashboard.

03

Use messages and support

The connection can support automations, campaigns, responses, and support according to available resources.

04

Plan for evolution

For scaling, stability, and more secure operation, consider migrating to the Official WhatsApp API with Coexistence.

When to consider QR Code.

Initial test

Validate a small operation before setting up the official connection.

Number already in use

Temporarily operate with a known number while defining the final path.

Controlled scenario

Use in volumes and risks compatible with a connection that may require reconnection and monitoring.

Transition to official

Start simple and evolve to the Official API with CoEx when the operation requires more stability.

QR Code provides speed. Official API with CoEx ensures scale.

The QR Code connection can be useful in specific scenarios, but the recommended positioning for e-commerce operations with campaigns, automations, and support is the Official API with Coexistence.

QR Code Quick and alternative activation, with possible need for reconnection, monitoring, and more maintenance.
Official API with CoEx Recommended path for stability, scale, campaigns, inbox, and commercial automations.
WPP Marketing Helps to choose the appropriate connection and operate messages, campaigns, automations, and support through the dashboard.

Common questions about WhatsApp with QR Code.

Is the connection via QR Code official?

No. It is an alternative to the Official API. For operations that require more stability, security, and scale, the Official API with CoEx should be prioritized.

When does it make sense to use QR Code?

It can make sense for testing, controlled scenarios, quick activation, or temporary use of a current number, according to availability on the dashboard.

Can the session disconnect?

Yes. QR Code connections may require reconnection and monitoring. This is one of the reasons to treat QR Code as a secondary alternative.

Can I use campaigns and automations with QR Code?

It may be possible depending on the scenario, plan, and available resources for the connection. For more stable commercial use, consider the Official API with Coexistence.

Can I migrate later to the Official API with CoEx?

Yes. The operation can start with a simpler approach and develop into an official connection when volume, stability, and scale justify it.

Choose the right connection for your operation's current moment.

Use QR Code when it makes sense as a quick alternative and evolve to the Official API with CoEx when stability, scale, and control are needed.