Quick activation
QR Code can help when the priority is to start operating quickly in a controlled environment.
WhatsApp connection via QR Code
Connect WhatsApp via QR Code in WPP Marketing.
Use the QR Code connection for messages, automations, and support in specific scenarios, understanding its operational differences compared to the Official API with CoEx.
- Quick connection using QR Code
- Alternative for specific scenarios
- Clear comparison with the Official API with CoEx
Quick connection
QR Code on dashboard
01
Scan the QR Code
The operation connects the number in the dashboard when this option is available for the scenario.
02
Enable messages
Use automations, campaigns, or support according to the features enabled for the connection.
03
Monitor the session
Track status, responses and any reconnection needs on the dashboard.
Not every operation is ready for the Official API on day one.
Some stores need to test quickly, use a current number, or validate an operation before migrating to an official structure with Coexistence.
Current number
Some operations want to use an already known number while evaluating the best connection architecture.
Limitations must be clear
QR Code connections may require more maintenance, reconnection, and care than the Official API with CoEx.
How QR Code connection works in WPP Marketing.
Choose connection type
The dashboard may offer an Official API with CoEx or a QR Code connection depending on the plan, scenario and availability.
Connect by scanning the QR Code
The operation authenticates the number via QR Code and monitors the session status on the dashboard.
Use messages and support
The connection can support automations, campaigns, replies, and customer service according to available features.
Plan your evolution
If the situation changes, assess eligibility and requirements for adopting the Official WhatsApp API with Coexistence.
What can use the QR Code connection.
WhatsApp platform
Centralize connection, dashboard, campaigns, automations and reports in a single operation.
WhatsApp CampaignsSend campaigns to contacts with consent when the connection scenario and features allow this use.
Inbox for supportRespond to customers from the dashboard and track conversations generated by messages.
E-commerce eventsUse store events to trigger automations when the connection and integration support the flow.
Official API with CoexistenceLearn about the connection through Meta’s official infrastructure, its eligibility requirements, policies, and current fees.
API DeveloperIntegrate your ERP, CRM, or proprietary system with WPP Marketing messaging according to the chosen architecture.
When to consider QR Code.
Validate a small operation before setting up the official connection.
Operate temporarily with a number known to the database while you define the final path.
Use at volumes and risk levels compatible with a connection that may require reconnection and monitoring.
Reassess the connection and check eligibility for the Official API with CoEx when operational needs change.
QR Code and the official API with CoEx address different scenarios.
QR Code connection can simplify initial activation, but it is session-based and may require reconnection. The Official API follows Meta’s own requirements, policies, and charges and depends on eligibility.
QR Code
Fast and alternative activation, possibly requiring reconnection, monitoring, and additional maintenance.
Official API with CoEx
Connection through Meta's official infrastructure, subject to eligibility, applicable policies, and current charges.
WPP Marketing
Helps choose the right connection and manage messages, campaigns, automations, and support from the dashboard.
Common questions about WhatsApp with QR Code.
Is the QR Code connection official?
No. Scanning the QR Code establishes an alternative connection and does not turn that session into the Official WhatsApp API. The page retains the current address for compatibility but distinguishes the two concepts in the content.
When does it make sense to use a QR Code?
May make sense for testing, controlled scenarios, quick activation, or temporary use of a current number, subject to availability in the dashboard.
Can the session disconnect?
Yes. QR Code connections may require reconnection and monitoring. This is one of the reasons to treat QR Code as a secondary alternative.
Can I use campaigns and automations with QR Codes?
It may be possible depending on the scenario, plan, and resources available for the connection. Campaigns must be targeted to contacts who have given consent and must comply with applicable rules.
Can I migrate later to the Official API with CoEx?
The change can be evaluated, but should not be treated as automatic. Eligibility, account and phone number requirements, and proper configuration for the Official API with CoEx must be verified.
Choose the right connection for your operation's timing.
Assess the scenario, operational constraints, and eligibility before choosing between QR Code connection and the Official API with CoEx.