How much does using the Official WhatsApp API?
Plan your company's sends. Understand the category of each message and discover the estimated cost before you start.
- Free, no sign-up
- Meta's official rates
- Automatic currency conversion
Your next shipment starts with an estimate.
- 01Goal
- 02Volume
- 03Resultado
Your estimated Meta cost
per month, Meta messages only
| Category | Messages | Cost |
|---|
View calculation memory and volume ranges
What if my notifications are classified as utility?
This scenario is conditional. It does not represent guaranteed savings or model approval. Campaigns and cart recovery remain marketing.
Subscription and other costs
- WPP Marketing subscription
- Other providers
WPP Marketing does not add a fee per message sent through the platform. The subscription follows the contracted plan; Meta’s charges are separate. The conversion is an estimate and may differ from the exchange rate actually applied. Taxes, fees and special conditions are not included in this estimate.
Put your store automations into action.
Create your free account on WPP Marketing and explore the platform to organize your store's campaigns, automations, and support.
Try WPP Marketing for free Free registration does not mean free Meta messages. Check the features and conditions available in your plan.Meta fees · How we calculate
Official table in USD, automatically converted using WPP Marketing's rate. Estimate excludes taxes or fees; rules and prices may change.
We consider messages delivered, with progressive tiers by category and market starting from zero each month. Volumes already accumulated in the account may affect the cost. We do not automatically apply the 72-hour free window for eligible ads.
Check Meta's official sourceThe intent of the message changes the cost.
Don’t just call it a notification. See what changes from one category to another.
Your cart is waiting. Return to complete your purchase.
The goal is to encourage a purchase.
Offers and cart recovery are considered marketing, even when the recipient is already a customer.
Use marketing to plan campaigns.Your order no. 123 has been shipped.
A strictly transactional update.
The message must be tied to a specific transaction or request. Additional commercial content may change its classification.
This example does not guarantee approval. Confirm the category with Meta.123456 is your verification code.
The purpose is to verify the identity.
Access codes have their own category. This rate does not apply to commercial campaigns or notifications.
For identity verification only.When in doubt, plan with marketing. Initial approval of a model does not guarantee its category will remain the same.
Understand the cost before you start
Can I choose a plan just because it costs less?
The category depends on the purpose, content and Meta’s rules. A commercial message doesn’t become a utility just because it’s labeled a notification. Use the marketing scenario until the model’s classification is confirmed.
Does a short message or one without emojis ensure usefulness?
No. A concise text helps make the purpose clear, but it doesn't guarantee the category. The presence or absence of an emoji alone should not be treated as an automatic classification rule.
Does the initial approval guarantee the same rate for future shipments?
Do not treat the initial approval as a permanent guarantee. Meta may review the category. Check the current classification, account notices, and usage during operation—don’t wait for the invoice to monitor costs.
Why did I find an offer with a lower price?
Compare the same market, category, currency, volume and billing terms. An offer may present utility, a volume range, or only part of the cost. Request a breakdown between Meta’s fee, subscription, and any additional provider charges.
Which special conditions are not applied automatically?
We do not automatically deduct messages eligible for the 72‑hour free window for ads that open WhatsApp or Facebook Page buttons. Eligibility depends on Meta’s rules. We also do not estimate volumes from other accounts, taxes, currency conversion fees, or special commercial conditions. For multiple regions, run a simulation per market.
Do I need to sign up to see the result?
No. The simulation runs in the browser and does not save the values entered. You can create a free account after viewing the result. We track usage events of the tool, but we do not send the simulation’s amounts or values in those events.