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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Yampi Integration

Turn Yampi events into automated WhatsApp messages.

Connect your Yampi store to WPP Marketing to automate new customers, abandoned carts, orders awaiting payment, approved payments, shipments, and cancellations.

Event source Yampi
WhatsApp Automation
Flow connected OAuth + webhooks
01
Authorized storeYampi authorizes the secure connection with WPP Marketing.
OAuth
02
Webhook createdStore events arrive automatically on the dashboard.
event
03
Message sentThe customer receives a WhatsApp message with a link, status, or instruction.
WhatsApp
01

Cart

Recover abandonment with a return-to-purchase link.

02

Payment

Remind orders pending completion.

03

Pedido

Notify approval, shipment and cancellation.

04

Customers

Import contacts for automations and campaigns.

Step by step

How to enable the integration with Yampi.

The connection uses Yampi OAuth and registers the WPP Marketing webhook to automatically receive events from the store.

STEP 01

Start the installation

Click Activate, access Yampi authorization, and choose the store to be connected to WPP Marketing.

start
STEP 02

Authorize connection

The authorization allows validating the store, protecting the credentials, and registering the webhook that sends events from Yampi.

permission
STEP 03

Connect your WhatsApp

Use the official connection or the quick connection available in the dashboard to set which route messages will be sent through.

channel
STEP 04

Enable automations

Set up messages for new customer, abandoned cart, order awaiting payment, payment approved, shipping and cancellation.

automation
STEP 05

Track results

Use the dashboard and reports to view messages sent, deliveries, errors, automations executed, and sales or payments after messages.

result
Store events

What Yampi sends to trigger messages.

Each event received helps WPP Marketing decide which message to send, when to send it, and which order or customer data to include.

Customers

New customer

Send welcome messages and nurture contacts from the WPP Marketing base for relationships, tags, and campaigns.

Cart

Abandoned cart

Use automatic recovery reminders with a recovery link to bring the customer back to purchase.

Orders

Awaiting payment and paid

Remind about pending orders and automatically confirm when payment is approved.

Send

Sent, delivered, or canceled

Notify customers about important order milestones and reduce repeated questions about status and delivery.

Automations

Ready messages for critical moments in the purchase.

After the connection, Yampi sends events and WPP Marketing executes commercial and transactional automations via WhatsApp.

Recovery
Abandoned cartAutomatic message with a return link when Yampi provides the recovery URL.
Finance
Payment pendingRemind customers to complete orders awaiting payment and reduce losses due to forgetfulness.
Operation
Order paid, shipped, or canceledNotify customers at every important step and reduce manual tickets about purchase, shipping, and exceptions.
Relationship
Welcome, repurchase and campaignsUse store customers and history for post-purchase engagement, coupons, reactivation, and scheduled campaigns.

Common questions about Yampi and WPP Marketing.

Do I need to install code manually?

No. The connection is established via OAuth authorization and WPP Marketing registers Yampi's webhook to receive events automatically.

Which events can trigger messages?

The integration works with new customer, abandoned cart, order awaiting payment, payment approved, shipment, delivery, cancellation and other statuses received from Yampi.

Does the integration retrieve abandoned carts?

Yes. When Yampi sends the abandoned cart event with a recovery link and the automation is active, the customer may receive a message via WhatsApp.

Can I also send order and shipping messages?

Yes. WPP Marketing can send messages for order awaiting payment, payment approved, shipment, delivery, cancellation, and other moments configured in the dashboard.

Does the integration import store contacts?

Yes. Customer and order events can feed the WPP Marketing database with name, phone, email and useful data for automations, campaigns and reports.

Can I reconnect the store if the authorization expires?

Yes. If Yampi's authorization expires or needs to be reissued, the store can be reconnected via the dashboard or through the activation flow.

How do I track whether the messages worked?

The dashboard and reports show messages sent, deliveries, read receipts, errors, automations executed, sales, and payments associated with the messages.

Yampi Activation

Connect your Yampi store and automate messages on WhatsApp.

Use Yampi events to retrieve sales, reduce manual support, and track the impact of automations in WPP Marketing.

Install integration