WPP Marketing
Plans
Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Yampi integration

Transform Yampi events into automatic WhatsApp messages.

Connect your Yampi store to WPP Marketing to automate new customers, abandoned carts, pending payments, approved payments, shipments, and cancellations.

Event source Yampi
WhatsApp Automation
Connected flow OAuth + webhooks
01
Authorized storeYampi authorizes secure connection with WPP Marketing.
OAuth
02
Webhook createdStore events automatically arrive on the panel.
event
03
Message sentThe customer receives WhatsApp with link, status, or guidance.
WhatsApp
01

Cart

Recover abandonment with a return link to purchase.

02

Payment

Remind pending orders.

03

Pedido

Notify approval, shipping, and cancellation.

04

Clients

Import contacts for automations and campaigns.

Step by step

How to activate integration with Yampi.

The connection uses Yampi OAuth and registers the WPP Marketing webhook to receive store events automatically.

STEP 01

Start the installation

Click activate, access Yampi authorization, and choose the store to be connected to WPP Marketing.

start
STEP 02

Authorize the connection

The authorization allows validating the store, protecting credentials, and registering the webhook that sends Yampi events.

permission
STEP 03

Connect your WhatsApp

Use the official connection or the quick connection available in the dashboard to set how messages will be sent.

channel
STEP 04

Activate automations

Configure messages for new customer, abandoned cart, pending payment order, approved payment, shipment, and cancellation.

automation
STEP 05

Track results

Use dashboards and reports to view sent messages, deliveries, errors, executed automations, and sales or payments after messages.

result
Store events

What Yampi sends to trigger messages.

Each received event helps WPP Marketing decide which message to send, when, and with what order or customer data.

Clients

New customer

Send welcome messages and feed the WPP Marketing database for relationship, tags, and campaigns.

Cart

Abandoned cart

Use automatic reminders with recovery links to bring the customer back to purchase.

Orders

Pending payment and paid

Remind pending orders and automatically confirm when the payment is approved.

Shipping

Sent, delivered, or canceled

Notify important order steps and reduce repeated questions about status and delivery.

Automations

Ready messages for critical moments of the purchase.

After the connection, Yampi sends events and WPP Marketing executes commercial and transactional automations via WhatsApp.

Recovery
Abandoned cartAutomatic message with return link when Yampi provides the recovery URL.
Finance
Pending paymentRemind customers to complete pending payment orders and reduce losses due to forgetfulness.
Operation
Order paid, shipped, or canceledNotify each important step and reduce manual calls about purchase, shipment, and exceptions.
Relationship
Welcome, repurchase, and campaignsUse customers and store history for post-purchase relationship, coupons, reactivation, and scheduled campaigns.

Common questions about Yampi and WPP Marketing.

Do I need to install code manually?

No. The connection is made via OAuth authorization, and WPP Marketing registers Yampi's webhook to receive events automatically.

Which events can trigger messages?

The integration works with new customer, abandoned cart, pending payment order, approved payment, shipment, delivery, cancellation, and other statuses received from Yampi.

Does the integration recover abandoned carts?

Yes. When Yampi sends the abandoned cart event with a recovery link and automation is active, the customer can receive a message via WhatsApp.

Can I also send order and shipping messages?

Yes. WPP Marketing can send messages for pending payment, approved payment, shipment, delivery, cancellation, and other moments configured in the panel.

Does the integration import store contacts?

Yes. Customer and order events can feed the WPP Marketing database with name, phone, email, and useful data for automations, campaigns, and reports.

Can I reconnect the store if the authorization expires?

Yes. If Yampi's authorization expires or needs to be redone, the store can be reconnected via the panel or the activation flow.

How do I track if the messages worked?

The dashboard and reports show messages sent, deliveries, reads, errors, executed automations, sales, and payments associated with the messages.

Yampi Activation

Connect your Yampi store and automate messages on WhatsApp.

Use Yampi events to recover sales, reduce manual support, and monitor the impact of automations on WPP Marketing.

Install integration