W
WPP Marketing
Sales and post-purchase automation platform on WhatsApp for e-commerce businesses that need to connect store, campaigns, support, API and reports.
WPP Marketing Comparison
WPP Marketing vs WATI: compare WhatsApp automation for e-commerce.
WATI is a customer engagement platform based on the WhatsApp Business API, with campaigns, inbox, chatbots, AI and integrations for marketing, sales and support teams. WPP Marketing focuses on turning real e‑commerce events into WhatsApp messages: abandoned cart, pending payment, order paid, shipment, cancellation, campaigns, lightweight CRM, inbox, API and reports.
W
WATI
WhatsApp engagement platform for marketing, sales and support, with WhatsApp Business API, campaigns, team inbox, chatbots, AI and integrations.
Compare WPP Marketing and WATI on WhatsApp, automations, campaigns, support, and integrations.
The core difference is the focus. WATI is a broad platform for conversational engagement across marketing, sales, and support teams. WPP Marketing prioritizes automations tied to store events and e-commerce operations.
Feature
WPP Marketing
WATI
Deployment and cost How each platform starts operating on WhatsApp.
Implementation cost
No separate implementation fee
Plans and add-ons based on usage
Cost per message sent (platform fee)
Zero fee per message sent through the platform
Additional charges may apply depending on your plan and usage
Try before you subscribe
Trial and guided activation
Free trial provided
Setup for a small or medium store
Plug-and-play flow for e-commerce
No-code/low-code platform
Entry source
Store events and ready automations
Marketing, sales and support on WhatsApp
WhatsApp and channels Primary channel and scope of support.
WhatsApp Business API
WhatsApp Business API with CoEx
WhatsApp Business API
Quick connection via QR Code
Available as an alternative
Greater focus on the official API
Channels beyond WhatsApp
WhatsApp as a central channel
WhatsApp, Instagram and other channels
WhatsApp-first for e-commerce
Commercial automation via WhatsApp
WhatsApp-first, but broader for teams
E-commerce automation Commercial events that trigger automatic messages.
Cart created
Event supported by integrations/API
May depend on integration and flow
Abandoned cart
Automatic message with checkout link
Automatable via campaigns/integrations
Order created — payment pending
Payment reminder via WhatsApp
Possible via workflows and integrations
Order paid, shipped and canceled
Transactional notifications ready
Depends on the design of the flows
Post-purchase and repurchase
Relationship campaigns and automations
Engagement campaigns and automations
Campaigns and CRM Features to reach your audience and organize contacts.
WhatsApp campaigns
Scheduled campaigns for base or segments
Personalized campaigns at scale
Mass send
For base or segmented groups
Broadcasts/campaigns
Simple labels and segmentation
Customers, tags and import
Contacts, attributes and segmentation
CRM focused on e-commerce
Purchase events-connected database
More generalist CRM/conversations
Support and team How the team monitors conversations and responds to customers.
Team inbox
WhatsApp Inbox on dashboard
Unified team inbox
Conversation history
Conversations connected to the operation
Team history and collaboration
Response automation
Auto-reply and message flows
Chatbots and AI agents
WhatsApp widget for website
Configurable widget in WPP Marketing
More focus on channels and inbox
Integrations & API Connections to stores, proprietary systems, and commercial stack.
Nuvemshop / Tiendanube
Plug-and-play integration
May depend on an external connector
Yampi
Plug-and-play integration
Varies depending on the competitor's stack
Shopify and WooCommerce
Plug-and-play integration
Available integrations
Wix
Plug-and-play integration
Not the main public focus
Commercial events API
Events API for cart, order and customer
More general APIs and integrations
Status webhooks
Delivery, read, error and return events
External integrations and automations
Best fit When each solution tends to make more sense.
Store that wants ready event-based automations
WPP Marketing core
Requires configuring workflows
Multichannel sales/support team
WhatsApp and store operations
Powerful for marketing, sales, and support teams
Operation with ERP or custom store
Events API and Messaging API
Available integrations and APIs
Focus on sales recovery and post-purchase
Cart, payment, shipping and campaigns
Broader in customer engagement
Editorial comparison based on publicly available product information and WPP Marketing's documented positioning. Features may vary by plan, country, channel, integration, and account configuration.
At WPP Marketing, fee zero means the platform does not add its own charge for messages sent. Official Meta costs, when applicable to the Official WhatsApp API, must be evaluated separately according to category, country and account configuration.
When does WPP Marketing tend to make the most sense?
WPP Marketing tends to be a more straightforward choice when the main goal is to recover sales, remind about payments, and automate post-purchase processes from real store events.
- Do you want ready automations for abandoned cart, order created, pending payment, order paid, shipping and cancellation?
- Your operation needs to connect Nuvemshop, Yampi, Shopify, Wix, WooCommerce, an ERP or a custom system to WhatsApp.
- You want campaigns, a lightweight CRM, tags, inbox, widget, API and reports in a platform focused on e-commerce.
- You want to measure sales and payments related to messages, not just manage conversations.
Automate your store's WhatsApp with a focus on recovered revenue and post-purchase.
Connect your store, enable event-based automations, and track campaigns, messages, and results on the WPP Marketing dashboard.