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WPP Marketing
Sales and post-purchase automation platform on WhatsApp for e-commerce stores that need to connect store, campaigns, support, API, and reports.
WPP Marketing comparison
WPP Marketing vs WATI: compare WhatsApp automation for e-commerce.
WATI is a customer engagement platform based on WhatsApp Business API, with campaigns, inbox, chatbots, AI, and integrations for marketing, sales, and support teams. WPP Marketing is focused on transforming real e-commerce events into WhatsApp messages: abandoned cart, pending payment, paid order, shipping, cancellation, campaigns, lightweight CRM, inbox, API, and reports.
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WATI
Customer engagement platform on WhatsApp for marketing, sales, and support, with WhatsApp Business API, campaigns, team inbox, chatbots, AI, and integrations.
Compare WPP Marketing and WATI in WhatsApp, automations, campaigns, support, and integrations.
The central difference is in focus. WATI is an extensive platform for conversational engagement in marketing, sales, and support teams. WPP Marketing prioritizes automations related to store events and e-commerce operation.
Feature
WPP Marketing
WATI
Implementation and Cost How each platform begins to operate on WhatsApp.
Implementation cost
No highlighted implementation fee
Plans and add-ons based on usage
Cost per message sent (platform fee)
Zero fee per message sent by the platform
Additional costs may apply depending on plan and usage
Test before hiring
Trial and guided activation
Free trial provided
Setup for small or medium store
Plug and play flow for e-commerce
No-code/low-code platform
Entry focus
Ready store events and automations
Marketing, sales, and support on WhatsApp
WhatsApp and channels Main channel and coverage of service.
WhatsApp Business API
WhatsApp Business API with CoEx
WhatsApp Business API
Quick connection via QR Code
Available as an alternative
Greater focus on the official API
Channels beyond WhatsApp
WhatsApp as the central channel
WhatsApp, Instagram, and other channels
WhatsApp-first for e-commerce
Commercial automation via WhatsApp
WhatsApp-first, but broader by teams
E-commerce automation Commercial events triggered by automatic messages.
Cart created
Supported event via integrations/API
May depend on integration and flow
Abandoned cart
Automatic message with checkout link
Automated through campaigns/integrations
Order created and payment pending
Payment reminder via WhatsApp
Possible via workflows and integrations
Order paid, sent, and canceled
Ready transactional notifications
Depends on flow design
Pós-compra e recompra
Relationship campaigns and automations
Engagement campaigns and automations
Campaigns and CRM Resources to communicate with the database and organize contacts.
WhatsApp Campaigns
Scheduled campaigns for base or segments
Custom campaigns at scale
Mass dispatch
For base or segmented groups
Broadcasts/campaigns
Tags and simple segmentation
Customers, tags, and importation
Contacts, attributes, and segmentation
E-commerce focused CRM
Database connected to purchase events
CRM/conversations more generalist
Customer service and team How the team monitors conversations and responds to customers.
Team inbox
WhatsApp inbox on the dashboard
Unified team inbox
Conversation history
Connected conversations to the operation
History and teamwork collaboration
Response automation
Auto-response and message flows
Chatbots and AI agents
WhatsApp Widget for website
Configurable widget in WPP Marketing
Greater focus on channels and inbox
Integrations and API Connections with store, proprietary systems, and commercial stack.
Nuvemshop / Tiendanube
Plug and play integration
May depend on external connector
Shopify and WooCommerce
Plug and play integration
Available integrations
Wix
Plug and play integration
Not the main public focus
Commercial events API
Events API for cart, order, and customer
More general APIs and integrations
Status webhooks
Delivery, reading, error, and return events
External integrations and automations
Best fit When each solution tends to make more sense.
Store looking for ready automations per event
Core of WPP Marketing
Requires configuring workflows
Multichannel sales/support team
WhatsApp and store operation
Strong for marketing, sales, and support teams
Operation with ERP or customized store
Events API and Messaging API
Available integrations and APIs
Focus on sales recovery and post-purchase
Cart, payment, shipping, and campaigns
Broader in customer engagement
Editorial comparison based on public information of the products and the documented positioning of WPP Marketing. Features may vary depending on plan, country, channel, integration, and account configuration.
At WPP Marketing, zero fee means the platform does not add its own cost per message sent. Official Meta costs, when applicable to the Official WhatsApp API, should be assessed separately according to category, country, and account configuration.
When does WPP Marketing tend to make more sense?
WPP Marketing tends to be a more straightforward choice when the main goal is to recover sales, remind payments, and automate post-purchase from real store events.
- You want ready automations for abandoned cart, order created, pending payment, paid order, shipment, and cancellation.
- Your operation needs to connect Nuvemshop, Shopify, Wix, WooCommerce, ERP, or your own system to WhatsApp.
- You want campaigns, lightweight CRM, labels, inbox, widget, API, and reports on a platform focused on e-commerce.
- You want to measure sales and payments related to messages, not just manage conversations.
Automate your store's WhatsApp with a focus on recovered revenue and post-purchase.
Connect your store, activate event-based automations, and monitor campaigns, messages, and results on the WPP Marketing dashboard.