Automation platform for WhatsApp

Automate and centralize your WhatsApp operations on a single platform.

WPP Marketing connects your store events to WhatsApp to recover carts, remind about payments, update orders and create campaigns, with inbox and reports in the same dashboard. Also integrate CRM, ERP and custom apps with API, webhooks and MCP.

Start free trial How it works

Automations triggered by store events
Shared inbox with conversation history
Official API with CoEx and Coexistence
Mass blasts and segmented campaigns

Operation in the dashboard Team, WhatsApp and campaigns in the same place

01 Connected number

Use the Official API with CoEx or a quick connection depending on the scenario and the operation’s plan.

02 Team attending

Employees follow conversations, history and received replies in a shared inbox.

03 Sending control

Campaigns, automations, deliveries, reads, errors, responses and reports are centralized.

WhatsApp Web helps you chat. But a commercial operation needs team, history, campaigns and control.

When WhatsApp is stuck on a single screen, without conversation management, reports or automations, the team loses context and the company loses scale.

Support without dashboard

When WhatsApp depends on a person or a device, queues grow and history becomes hard to track.

Uncontrolled shipments

Campaigns and blasts need organization, status, history, and reports so they don’t become loose communication.

Separate tools

Inbox, API, campaigns, automations and reports in different systems make operation and decision-making difficult.

What your company can automate on WhatsApp.

The platform turns events, rules, and segments into automated messages for customers, keeping the team available when a conversation requires human support.

Messages by events

Trigger messages for abandoned cart, payment pending and order updates from the events available in the operation.

Campaigns by segments

Use data, tags and behavior to segment customers and send relevant campaigns instead of treating the entire database the same way.

Continuity with human support

Centralize replies and history in a shared inbox so the team can continue conversations started by automations and campaigns.

Integration and monitoring

Connect your store, ERP, CRM or custom system and monitor shipments, deliveries, responses, errors and results in the dashboard.

How the platform organizes your WhatsApp operation.

Connect the channel and data

Connect the number using the appropriate method and integrate store or system events that can trigger each flow.

Set rules and segments

Choose the event or segment, the timing, and the message for each automation or campaign based on the available data.

Send and continue the conversation

Send automated messages or campaigns. With the official connection, track replies and history in the inbox when support is needed.

Track results

Filter messages by period and status, export reports, and investigate errors before adjusting future sends. In campaigns, eligible failures from the last 24 hours can be returned to the queue with the resend command, once per message.

Essential modules to operate WhatsApp at scale.

Support inbox

With the official connection, search conversations, view history, and reply manually to customers from the panel inbox.

Official API with CoEx

Use the Official API with Coexistence when applicable to operate support, automations, and campaigns.

Quick connection via QR Code

Connect WhatsApp via QR Code when this option makes sense for the operation's scenario.

Mass send and campaigns

Send messages to your entire database or segmented groups, with control, scheduling and reporting.

APIs and webhooks

Use the Messaging API, Events API, and webhooks to connect your own systems to WhatsApp operations.

Ready integrations

Connect e-commerce, widget, in-house systems and available connectors without spreading your operations.

WhatsApp for e-commerce

Deepen cart, payment, order, repurchase and store event flows connected to WhatsApp.

What a WhatsApp platform needs to solve.

Team support

Multiple employees monitoring conversations, history and replies without relying on a single screen.

Outbound communication

Campaigns, mass sending and segmented messages for relationship building, sales and reactivation.

Connection and stability

Official API with CoEx and Coexistence where applicable, plus alternative connection options depending on the scenario.

Technical integration

Messaging API, Events API, webhooks, delivery status and connection to internal systems.

More than WhatsApp Web and more than a broadcaster: a platform to operate the channel.

WPP Marketing gives the team a dashboard to chat with customers and, in the same environment, combines WhatsApp connection, campaigns, automations, Official API with CoEx and Coexistence, webhooks, and reports.

Comparing WhatsApp Marketing platforms? WATI, ChatGuru, AiSensy and Zoko.

Regular WhatsApp Web Helps with conversations, but was not designed for multi-agent operations, campaigns, integrations, and reports.

One-off broadcast Sends messages but is often separated from support, history, integrations, and metrics.

WPP Marketing One platform for support inbox, mass sending, campaigns, automations, Official API with CoEx, coexistence, webhooks and analytics.

Common questions about the WhatsApp platform.

What is an automation platform for WhatsApp?

It is a system that connects a company's data, events and rules to WhatsApp to send automated messages, organize campaigns, track results and forward responses for human support when necessary.

Is the platform just a chatbot for WhatsApp?

No. Chatbots are just one way to automate conversations. WPP Marketing also brings together event-driven automations, campaigns, team inbox, integrations, APIs, WhatsApp connections and reporting into a centralized operation.

Does the platform have a dashboard to chat with customers?

Yes. With an official connection, the inbox lets you search conversations, view history, and reply manually from the dashboard. See inbox features and support conditions on the inbox page.

Does the platform send bulk messages via WhatsApp?

Yes. WPP Marketing allows bulk sending to your entire database or to segmented groups. When there is enough data, segmented campaigns are the recommended approach.

What sets the platform apart from a simple trigger?

In addition to campaigns, the platform centralizes inbox, WhatsApp connection, automations, APIs, webhooks, reports, and human support in a single dashboard.

Does the platform use the Official API with CoEx?

Yes. Configure the official connection in the dashboard to use the features available on the account. Coexistence allows you to keep the WhatsApp Business app in eligible scenarios; its availability must be verified before activation.

Do I need to know how to code to use the platform?

Not for main flows. Operation can be configured from the dashboard; technical teams can use Events API, Messaging API and webhooks when they need to integrate their own systems.

Does the platform also support e‑commerce?

Yes. E-commerce businesses can use the platform for customer service, campaigns, automations, and integrations with events such as cart, payment, order, and repurchase.

Connect operational events, automate messages, and keep your team in control.

Bring together sending rules, campaigns, human support, and results tracking on a WhatsApp platform for businesses.

Try the platform for free