Support without dashboard
When WhatsApp depends on a person or a device, queues grow and history becomes hard to track.
Automation platform for WhatsApp
Automate and centralize your WhatsApp operations on a single platform.
WPP Marketing is a WhatsApp automation platform that brings together automated messages, a multi-agent inbox, segmented campaigns, integrations, Official API with CoEx, and reports for businesses.
- WhatsApp dashboard for support team
- Shared inbox with conversation history
- Official API with CoEx and Coexistence
- Mass blasts and segmented campaigns
Operation in the dashboard
Team, WhatsApp and campaigns in the same place
01
Connected number
Use the Official API with CoEx or a quick connection depending on the scenario and the operation’s plan.
02
Team attending
Employees follow conversations, history and received replies in a shared inbox.
03
Sending control
Campaigns, automations, deliveries, reads, errors, responses and reports are centralized.
WhatsApp Web helps you chat. But a commercial operation needs team, history, campaigns and control.
When WhatsApp is stuck on a single screen, without conversation management, reports or automations, the team loses context and the company loses scale.
Uncontrolled shipments
Campaigns and blasts need organization, status, history, and reports so they don’t become loose communication.
Separate tools
Inbox, API, campaigns, automations and reports in different systems make operation and decision-making difficult.
What your company can automate on WhatsApp.
The platform turns events, rules, and segments into automated messages for customers, keeping the team available when a conversation requires human support.
Trigger messages when an abandoned cart, pending payment, order update, delivery, or repurchase moment occurs.
Organize customers by data, tags, and behavior to send relevant campaigns instead of treating your entire base the same way.
Centralize replies and history in a shared inbox so the team can continue conversations started by automations and campaigns.
Connect your store, ERP, CRM or custom system and monitor shipments, deliveries, responses, errors and results in the dashboard.
How the platform organizes your WhatsApp operation.
Connect the number
Choose the Official API with CoEx and Coexistence when applicable, or a quick connection according to the operation scenario.
Organize the team
Centralize incoming conversations, replies, history, and human support in a shared inbox.
Send campaigns
Send mass blasts to your entire database when it makes sense, or run campaigns for segmented groups when there’s enough data.
Measure and integrate
Track deliveries, reads, errors and responses; connect integrations, Events API, Messaging API and webhooks when needed.
Essential modules to operate WhatsApp at scale.
Multi-agent inbox
Use a shared dashboard so multiple agents can respond to customers, view history, and continue conversations.
Official API with CoExUse the Official API with Coexistence when applicable to operate support, automations, and campaigns.
Quick connection via QR CodeConnect WhatsApp via QR Code when this option makes sense for the operation's scenario.
Mass send and campaignsSend messages to your entire database or segmented groups, with control, scheduling and reporting.
APIs and webhooksUse the Messaging API, Events API, and webhooks to connect your own systems to WhatsApp operations.
Ready integrationsConnect e-commerce, widget, in-house systems and available connectors without spreading your operations.
WhatsApp for e-commerceDeepen cart, payment, order, repurchase and store event flows connected to WhatsApp.
What a WhatsApp platform needs to solve.
Multiple employees monitoring conversations, history and replies without relying on a single screen.
Campaigns, mass sending and segmented messages for relationship building, sales and reactivation.
Official API with CoEx and Coexistence where applicable, plus alternative connection options depending on the scenario.
Messaging API, Events API, webhooks, delivery status and connection to internal systems.
More than WhatsApp Web and more than a broadcaster: a platform to operate the channel.
WPP Marketing gives the team a dashboard to chat with customers and, in the same environment, combines WhatsApp connection, campaigns, automations, Official API with CoEx and Coexistence, webhooks, and reports.
Comparing WhatsApp Marketing platforms? WATI, ChatGuru, AiSensy and Zoko.
Regular WhatsApp Web
Helps with conversations, but was not designed for multi-agent operations, campaigns, integrations, and reports.
One-off broadcast
Sends messages but is often separated from support, history, integrations, and metrics.
WPP Marketing
One platform for support inbox, mass sending, campaigns, automations, Official API with CoEx, coexistence, webhooks and analytics.
Common questions about the WhatsApp platform.
What is an automation platform for WhatsApp?
It is a system that connects a company's data, events and rules to WhatsApp to send automated messages, organize campaigns, track results and forward responses for human support when necessary.
Is the platform just a chatbot for WhatsApp?
No. Chatbots are just one way to automate conversations. WPP Marketing also brings together event-driven automations, campaigns, team inbox, integrations, APIs, WhatsApp connections and reporting into a centralized operation.
Does the platform have a dashboard to chat with customers?
Yes. WPP Marketing has an inbox for the team to monitor conversations, reply to customers, view history, and collaborate with multiple staff on support.
Does the platform send bulk messages via WhatsApp?
Yes. WPP Marketing allows bulk sending to your entire database or to segmented groups. When there is enough data, segmented campaigns are the recommended approach.
What sets the platform apart from a simple trigger?
In addition to campaigns, the platform centralizes inbox, WhatsApp connection, automations, APIs, webhooks, reports, and human support in a single dashboard.
Does the platform use the Official API with CoEx?
Yes. WPP Marketing can operate with the Official WhatsApp API with CoEx when applicable. CoEx stands for coexistence, so we also use Official API with Coexistence in explanatory and SEO contexts.
Do I need to know how to code to use the platform?
Not for main flows. Operation can be configured from the dashboard; technical teams can use Events API, Messaging API and webhooks when they need to integrate their own systems.
Does the platform also support e‑commerce?
Yes. E-commerce businesses can use the platform for customer service, campaigns, automations, and integrations with events such as cart, payment, order, and repurchase.
Take WhatsApp out of an improvised operation and move it to a team dashboard.
Connect the number, organize conversations, send campaigns, use the Official API with CoEx, automate messages, and track results in a centralized platform.