Service without dashboard
When WhatsApp depends on one person or device, the queue grows, and the history becomes difficult to follow.
WhatsApp Platform
Centralize your WhatsApp operation in a dashboard for the team, campaigns, and automations.
WPP Marketing gathers multi-service inbox, WhatsApp connection, bulk sending, segmented campaigns, Official API with CoEx, automations, and reports in a single platform.
- WhatsApp dashboard for support team
- Shared inbox with conversation history
- Official API with CoEx and Coexistence
- Mass sending and segmented campaigns
Dashboard operation
Team, WhatsApp, and campaigns in the same environment
01
Connected number
Use Official API with CoEx or quick connection depending on the scenario and operation plan.
02
Team attending
Employees monitor conversations, history, and responses received in a shared inbox.
03
Sending control
Campaigns, automations, deliveries, reads, errors, responses, and reports are centralized.
WhatsApp Web helps you chat. But a business operation requires team, history, campaigns, and control.
When WhatsApp gets stuck on a screen, without conversation management, reports, and automations, the team loses context and the business loses scale.
Uncontrolled sends
Campaigns and sends need organization, status, history, and reports to prevent loose communication.
Separate tools
Inbox, API, campaigns, automations, and reports in different systems hinder operation and decision-making.
How the platform organizes your WhatsApp operation.
Connect the number
Choose Official API with CoEx and Coexistence when applicable, or quick connection depending on the scenario.
Organize the team
Centralize received messages, responses, history, and human service in a shared inbox.
Send campaigns
Send bulk messages to the entire database when appropriate or segmented campaigns when there is enough data.
Meška and integrate
Track deliveries, readings, errors, and responses; connect integrations, Events API, Messaging API, and webhooks when necessary.
Essential modules for operating WhatsApp at scale.
Multi-support inbox
Use a shared dashboard for multiple agents to respond to customers, see history, and continue conversations.
Official API with CoExUse Official API with Coexistence when applicable to operate support, automations, and campaigns.
Quick connection via QR CodeConnect WhatsApp via QR Code when this alternative makes sense for the operation scenario.
Mass dispatch and campaignsSend messages to the entire database or segmented groups, with control, scheduling, and reports.
APIs and webhooksUse Messaging API, Events API, and webhooks to connect proprietary systems to WhatsApp operation.
Ready-made integrationsConnect e-commerce, widget, proprietary systems, and available connectors without spreading the operation.
WhatsApp for e-commerceDeepen cart flows, payment, orders, re-purchase, and store events connected to WhatsApp.
What a WhatsApp platform needs to solve.
Several employees monitoring conversations, history, and responses without depending on a single screen.
Campaigns, mass messaging, and segmented messages for relationship, sales, and reactivation.
Official API with CoEx and Coexistence when applicable, along with connection alternatives depending on the scenario.
Messaging API, Events API, webhooks, delivery status, and connection with internal systems.
More than WhatsApp Web and more than a trigger: a platform to operate the channel.
WPP Marketing gives the team a dashboard to converse with customers and, in the same environment, combines WhatsApp connection, campaigns, automations, Official API with CoEx and Coexistence, webhooks, and reports.
Common WhatsApp Web
Helps to talk, but was not designed for operation with multiple attendants, campaigns, integrations, and reports.
Isolated send
Sends messages but is often kept separate from support, history, integrations, and metrics.
WPP Marketing
Combines support dashboard, mass messaging, campaigns, automations, Official API with CoEx, coexistence, webhooks, and metrics in one platform.
Common questions about the WhatsApp platform.
Does the platform have a dashboard to chat with customers?
Yes. WPP Marketing has an inbox for the team to monitor conversations, respond to customers, check history, and work with more than one employee in support.
Does the platform do mass sends via WhatsApp?
Yes. WPP Marketing allows mass sends to the entire database or segmented groups. When enough data is available, segmented campaigns are the most recommended approach.
What sets the platform apart from a simple trigger?
Besides campaigns, the platform centralizes inbox, WhatsApp connection, automations, APIs, webhooks, reports, and human support in a single dashboard.
Does the platform use the Official API with CoEx?
Yes. WPP Marketing can operate with the Official WhatsApp API with CoEx when applicable. CoEx is the abbreviation for coexistence, which is why we also use the Official API with Coexistence in explanatory and SEO points.
Do I need to know how to program to operate the platform?
Not for the main flows. The operation can be configured through the dashboard; technical teams can use Events API, Messaging API, and webhooks whenever they need to integrate proprietary systems.
Does the platform also support e-commerces?
Yes. E-commerces can use the platform for atendimento, campaigns, automations, and integrations with events like cart, payment, order, and reorder.
Take WhatsApp out of an improvised operation and move it to a team dashboard.
Connect the number, organize conversations, send campaigns, use Official API with CoEx, automate messages, and track results in a centralized platform.