WPP Marketing pricing and plans for WhatsApp automation.

Name: WPP Marketing pricing and plans for WhatsApp
Brand: WPP Marketing

Compare pricing, monthly message limits, and features for order notifications, cart recovery, campaigns, and segmentation. To integrate other systems, also check the messaging API.

Compare plans See frequently asked questions

Official API included Connect the operation's WhatsApp to send automated messages with a professional structure.

Store events Use orders, payments, deliveries and carts as triggers for messages on WhatsApp.

Abandoned cart Recover abandoned purchases automatically with messages sent at the right time.

Campaigns and segmentation Organize customer lists and send campaigns to segmented audiences according to the plan.

Compare plans for each stage of your WhatsApp automation.

Choose between monthly or annual plans and see which features are included at each tier: transactional notifications, cart recovery, campaigns, and automatic segmentation.

Currency BRL

Starter

Up to 500 Monthly Messages

Start with the essentials

R$ 97 ,90

Monthly total

Official WhatsApp API included
Messages at no additional cost per send
Automated order and delivery notifications
Automatic recovery of abandoned carts
Campaign Scheduling for Customer List
Automatic customer segmentation

Get Started Now

Ideal for those looking to professionalize

7 days to Cancel and Refund

Recommended

Professional

Up to 3,000 Monthly Messages

Recover abandoned carts

R$ 197 ,90

Monthly total

Official WhatsApp API included
Messages at no additional cost per send
Automated order and delivery notifications
Automatic recovery of abandoned carts
Campaign Scheduling for Customer List
Automatic customer segmentation

Get Started Now

Ideal for automatically recovering sales

7 days to Cancel and Refund

More comprehensive

Unlimited

Unlimited Messages

Scale your sales without limits

R$ 397 ,90

Monthly total

Official WhatsApp API included
Messages at no additional cost per send
Automated order and delivery notifications
Automatic recovery of abandoned carts
Campaign Scheduling for Customer List
Automatic customer segmentation

Get Started Now

Scale sales with WhatsApp

7 days to Cancel and Refund

Choose based on the stage of your WhatsApp operation.

Choose between essential notifications, cart recovery, and targeted campaigns according to your store’s stage. If your operation uses the API for other systems, check the developers page and consult the team about the features suitable for your use.

Professionalize notifications

Send automated order and delivery messages via WhatsApp with the official API included and no additional platform sending fees. Get to know order notifications.

Recover abandoned carts

Use store events to remind customers about abandoned purchases and automatically recover sales on WhatsApp. See how cart recovery works.

Scale campaigns and targeting

Schedule campaigns for customer lists and automatically segment audiences to sell more with relevant messages. Discover campaigns on WhatsApp.

Quick responses before choosing a plan.

Clear your main questions about contracting, message limits, and automation features of WPP Marketing.

Can I change plans later?

Yes. The plan can scale with your operation as message volume, automations, and sales needs on WhatsApp grow.

Does the price depend on the message volume?

Each plan has a monthly message limit or unlimited messages, as shown on the cards. Values come from the same pricing table used by the dashboard.

Do I need an integrated online store?

No. You can use the platform and integrate your systems via the API according to your plan's features. Automations that depend on carts, payments, and orders need to receive that data through an e-commerce integration or via the Events API.

Which integrations work with the plans?

WPP Marketing works with e-commerce integrations and developer features such as Nuvemshop, Yampi, Shopify, Wix, WooCommerce, API Developer, Events API, status webhooks, and the WhatsApp Widget.

What does "messages with no additional cost per send" mean?

This means WPP Marketing does not add its own per-message fee for messages sent within the plan limits. Meta’s charges for the official connection, when applicable, are separate from the subscription. Unlimited messages on the plan do not remove external costs or the channel’s limits and rules.

What happens if I exceed the monthly limit?

When the monthly limit is reached, you may need to switch to a plan with more messages or unlimited messages to keep your automations sending.

Which plan includes abandoned cart?

Automatic abandoned cart recovery starts from the recommended plan and is also available in the most comprehensive plan.

Which plan includes campaigns and segmentation?

Campaigns and automatic segmentation are available on Unlimited and during the free trial. Purchase history ranking is implemented for Wix, Shopify and Nuvemshop / Tiendanube and depends on synchronization and processing of the available data.

Which features depend on the official connection?

The panel inbox and autoresponder require an official connection. In Unlimited campaigns and the free trial, audiences of those who replied or purchased after an automation also require this connection and processed engagement records. Coexistence with the WhatsApp Business app depends on the number's eligibility.

Does the API have the same limits as the subscription?

The API uses the account connection and settings, and requires a credential with the operation scopes. Request rate limits per interval are different from the messaging quota: handle HTTP 429 and the Retry-After header. The contracts for each endpoint are in the developer area.

Choose a plan to automate sales and support on WhatsApp.

Connect your store to send notifications, recover carts and create campaigns. For an API integration, see the documentation and talk to our team about your operation. Explore the API.

Start free Understand how it works