Frequently asked questions about WPP Marketing.

WPP Marketing is a commercial automation platform on WhatsApp for e-commerce. It connects store, customers, orders, payments, campaigns, inbox, API and reports to turn real operational events into automated messages.

No. The platform also runs campaigns and mass sends, but its main focus is connecting WhatsApp to e‑commerce events like abandoned cart, pending payment, order paid, shipment, cancellation, and repurchase.

Marketing, customer service, support, finance, and operations can use the platform to recover sales, remind about payments, notify order status, respond to customers, and track message performance.

No. It reduces repetitive tasks and automates important messages. When the customer responds or needs help, the team can continue the conversation in the inbox with history and context.

The most common flows are abandoned cart recovery, pending payment reminder, order notifications, segmented campaigns, repurchase, and post-sale.

Cart created, cart abandoned, order created, payment pending, order paid, order shipped, tracking, cancellation, customer created and post-purchase actions can trigger messages according to the integration.

Yes. The store can configure texts, timing, rules, links, images and context according to the type of automation, the available integration and the commercial strategy.

Not necessarily. In supported integrations, the platform already works with store events and data. The configuration defines which flows will be triggered, when to send them, and which message to use.

Yes. The operation can track messages sent, deliveries, reads, errors, automations executed, payments, and sales generated after messages, according to available data.

It depends on the integration and the store settings. Generally, it refers to when the customer adds products or starts checkout and does not complete the purchase within the defined period.

Yes, when the integration provides the return link. This link reduces friction and makes it easier to complete the purchase after the WhatsApp reminder.

No. Abandoned cart occurs before the order is completed. Pending payment happens when an order, payment attempt, or payment instruction already exists and is awaiting the customer's action.

Yes, when the integration provides that data. The message can guide the customer to complete a payment link, transfer, voucher, reference, Pix, boleto, or another available local method.

Yes, when it makes sense for the store’s margin and strategy. Coupons should be used sparingly so customers don’t learn to always abandon before buying.

Yes. The platform allows mass messaging to your entire customer base or to segmented groups. When there is enough data, segmented campaigns tend to be more relevant.

Yes. You can organize customers by purchase, behavior, repurchase, inactivity, tags, lists, imported databases, and events received from the store.

In supported integrations, the platform can import store customers to facilitate campaigns and relationships. Behavior-based classification depends on received events and accumulated history.

Yes. Campaigns can be scheduled by date and time, with text, an image when applicable, a defined audience, and a processing report.

Yes. The operation can use features like blacklist and opt-out to respect contact preferences and keep campaigns more controlled.

WPP Marketing works with Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce and self-hosted operations connected via Events API, webhooks or available integrations.

Yes. Proprietary systems can send commercial events to WPP Marketing using the Events API, webhooks, and the messaging send API.

The Events API can receive events such as cart.created, cart.abandoned, order.created, order.paid, order.shipped, order.cancelled and customer.created.

Yes. The sending API supports text and media messages, such as images, videos, audio, and documents, according to available features and channel rules.

Yes. The operation can use webhooks, API, Zapier and integrations to send contacts, events and responses to CRMs, ERPs or technical flows.

Yes. The platform supports the Official WhatsApp API, focusing on stability, scalability and professional use of the channel, subject to the plan, availability and account configuration.

It is a way to operate the Official API while maintaining coexistence when applicable, allowing the company to use an official connection with less operational disruption in the use of the number.

Yes. QR Code connection exists as an alternative in specific scenarios, but the Official API with CoEx should be evaluated when stability and scale are a priority.

The commercial differentiator is the platform's fixed plan, with no additional fee or markup per message sent through WPP Marketing. Costs charged by third parties, such as Meta for official conversations, follow those providers' rules.

It depends on the type of connection, the account, and the technical scenario. The choice between the Official API with CoEx and other options should take into account the current number, stability, volume, and store operations.

Yes. When the customer replies to a message, the team can follow the conversation in the inbox, view the history, and continue the support on WhatsApp.

It is intended to centralize WhatsApp conversations for the team while remaining connected to store operations, history, automations and support context.

Yes. Reports help track messages created, sent, delivered, read, errored, and automations executed, according to the channel and connection used.

Yes. The dashboard can display rankings of automations, value generated, sales after messages, and performance indicators according to the available data.

Yes. Automation starts or handles repetitive steps, and the team can take over conversations that require negotiation, support, guidance, or manual review.

Yes. The plan can scale with your operation as conversations, campaigns, integrations, automations, and WhatsApp message volume increase.

The limits and prices shown come from the pricing table used by the dashboard. Scenarios with volume, connected channels, or specific integrations may require commercial evaluation.

Not for ready-made integrations. The setup was designed to be simple and guided. Custom implementations may require technical support to send events via API or webhooks.

The features available in each plan follow the plan matrix, including WhatsApp connection, automations, campaigns, inbox, API, e-commerce, widget, and integrations according to the contracted plan.

It's a floating button for the website that opens a WhatsApp chat with title, number, and initial message configured in the dashboard.

It depends on the site. In some integrations the widget can load automatically; on self-hosted sites, just insert the script provided by WPP Marketing.

No. It only adds the floating button to open WhatsApp and does not change checkout, cart, theme, or purchase flow.

The pricing page and dashboard display the available options, including the free plan, limits, features, and current subscription terms.