Frequently asked questions about WPP Marketing.

WPP Marketing is a marketing automation platform on WhatsApp for e-commerce. It connects store, customers, orders, payments, campaigns, inbox, API, and reports to turn real operational events into automatic messages.

No. The platform also runs campaigns and mass messaging, but its main focus is connecting WhatsApp to e-commerce events, such as abandoned cart, pending payment, paid order, shipment, cancellation, and reorder.

Marketing, customer service, support, finance, and operations can use the platform to recover sales, remind payments, notify order status, respond to customers, and monitor message results.

No. It reduces repetitive tasks and automates important messages. When the customer responds or needs help, the team can continue the conversation through the inbox with history and context.

The most common flows are abandoned cart recovery, pending payment reminder, order notifications, targeted campaigns, reorder, and post-sale.

Created cart, abandoned cart, created order, pending payment, paid order, shipped order, tracking, cancellation, customer creation, and post-purchase actions can trigger messages according to the integration.

Yes. The store can configure text, timing, rules, links, images, and context according to the type of automation, available integration, and business strategy.

Not necessarily. In supported integrations, the platform already works with store events and data. The configuration defines which flows will be activated, when to send, and which message to use.

Yes. Operations can monitor sent messages, deliveries, reads, errors, executed automations, payments, and sales generated after messages, according to available data.

Depends on the integration and the store's setup. Generally, it is when the customer adds products or starts checkout and does not complete the purchase within the defined period.

Yes, when the integration provides the return link. This link reduces friction and makes completing the purchase easier after the WhatsApp reminder.

No. Abandoned cart happens before order completion. Pending payment occurs once an order exists, with a payment attempt or instruction waiting for customer action.

Yes, when the integration provides this data. The message can guide the customer to complete the payment via link, transfer, voucher, reference, Pix, boleto, or other available local method.

Yes, when it makes sense for the store’s margins and strategy. Coupons should be used carefully to avoid training customers to abandon before buying every time.

Yes. The platform allows mass messaging to all customers or segmented groups. When data is sufficient, targeted campaigns tend to be more relevant.

Yes. You can organize customers by purchase, behavior, reorder, inactivity, tags, lists, imported databases, and store events.

In supported integrations, the platform can bring store customers to facilitate campaigns and engagement. Behavior ranking depends on received events and accumulated history.

Yes. Campaigns can be scheduled by date and time, with text, image when applicable, defined audience, and processing report.

Yes. The operation can use resources like blacklist and opt-out to respect contact preferences and keep campaigns more controlled.

WPP Marketing works with Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, and its own operations connected via Events API, webhooks, or available integrations.

Yes. Proprietary systems can send commercial events to WPP Marketing using Events API, webhooks, and message sending API.

The Events API can receive events like cart.created, cart.abandoned, order.created, order.paid, order.shipped, order.cancelled, and customer.created.

Yes. The sending API allows text and media messages, such as image, video, audio, and document, according to available resources and channel rules.

Yes. The operation can use webhooks, API, Zapier, and integrations to bring contacts, events, and responses to CRMs, ERPs, or technical flows.

Yes. The platform supports the official WhatsApp API, focusing on stability, scale, and professional use of the channel, according to plan, availability, and account configuration.

It is a way to operate the Official API while maintaining coexistence when applicable, allowing the company to use an official connection with less operational disruption using the number.

Yes. The QR Code connection exists as an alternative in specific scenarios, but the Official API with CoEx should be evaluated when stability and scale are priorities.

The commercial advantage is the platform's fixed plan, without additional fees or markup per message sent by WPP Marketing. Costs charged by third parties, like Meta in official conversations, follow the rules of those providers.

It depends on the type of connection, the account, and the technical scenario. The choice between API Official with CoEx and other options should consider the current number, stability, volume, and store operation.

Yes. When a client responds to a message, the team can monitor the conversation through the inbox, review the history, and continue the support on WhatsApp.

It intends to centralize WhatsApp conversations for the team, but connected to the store's operation, history, automations, and support context.

Yes. The reports help track created, sent, delivered, read messages, errors, and executed automations, according to the channel and connection used.

Yes. The dashboard can show automation ranking, value generated, sales after messages, and performance indicators based on available data.

Yes. Automation initiates or follows repetitive steps, and the team can take over conversations that require negotiation, support, guidance, or manual analysis.

Yes. The plan can track the operation's evolution as conversations, campaigns, integrations, automations, and message volume on WhatsApp increase.

The limits and values shown come from the pricing table used in the panel. Scenarios with high volume, connected channels, or specific integrations may require a commercial evaluation.

Not for ready integrations. The configuration was designed to be simple and guided. Custom operations may need technical support to send events via API or webhooks.

The available features in each plan follow the plans matrix, including WhatsApp connection, automations, campaigns, inbox, API, e-commerce, widget, and integrations according to the contracted plan.

It is a floating button for the website that opens a WhatsApp conversation with a configured title, number, and initial message in the panel.

It depends on the site. In some integrations, the widget can load automatically; on proprietary sites, just insert the script provided by WPP Marketing.

No. It only adds the floating button to open WhatsApp and does not alter checkout, cart, theme, or purchase flow.

The plans page and dashboard display the available options, including free plan, limits, features, and current hiring conditions.