Order notifications via WhatsApp

Notify customers on WhatsApp about every important change to their order.

WPP Marketing sends automatic notifications for order created, payment approved, picking, shipping, tracking, delivery, cancellation and post-sale according to the events available in the integration.

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Order status in the channel where the customer replies
Fewer repeat questions about shipping and tracking
Automated messages for store events
History, replies and reports in the dashboard

Order in transit From order creation to after-sales

01 The store changes the status

Order, payment, shipment, delivery or cancellation trigger an event in the integration.

02 WhatsApp notifies the customer

The message explains what happened and, when available, includes tracking, instructions, or next steps.

03 Team monitors replies

Responses, questions and errors are visible on the dashboard for support and operation improvement.

After purchase, silence creates anxiety and manual support.

When the customer doesn't know if the payment was approved, if the order was shipped, or where the delivery is, they contact the store. WhatsApp notifications reduce uncertainty and improve the post-purchase experience.

Customer without predictability

The purchase has already been made, but the customer still needs to know what comes next and when to expect the next update.

Team repeating status

Questions about approved payment, shipping and tracking consume support when customers could receive automatic notifications.

Separate channels

When status, message, and reply are in different places, the store loses context about the customer experience.

How automatic order notifications on WhatsApp work.

Receive order events

The integration or webhook sends statuses such as order created, payment approved, picking, shipment, tracking, delivery, or cancellation.

Set messages by status

Set clear messages for each moment, with instructions, tracking link or next step when that information is available.

Send via WhatsApp

The customer receives the update in the channel where they’re most likely to see and respond quickly.

Track responses and errors

See deliveries, read receipts when available, errors, replies and history to understand where the customer still needs help.

Key order notifications via WhatsApp.

Payment approved

After the issue is resolved, inform that the payment has been confirmed and the order will proceed to the next stage.

Order created

Confirm the order was received by the store and reduce buyer uncertainty immediately after purchase.

Shipping & tracking

Notify when the order is shipped and share tracking or follow-up instructions when available.

Delivery and after-sales

Use delivery to start evaluation, support, repurchase, or relationship after the experience.

Inbox for questions

If the customer replies to the notification, the team follows the conversation in the dashboard with history.

Events API and webhooks

Own stores can send status changes to trigger transactional notifications.

Moments when the customer expects to be notified.

Order received

Confirm that the store received the purchase and inform that further updates will be sent via WhatsApp.

Payment approved

Reduce anxiety by informing the customer that payment was confirmed and the order has entered the picking process.

Order sent

Provide shipping method, carrier, delivery time or tracking information when these details are available.

Cancellation or change

Notify important changes clearly to avoid confusion and additional support requests.

Order notification is trust after purchase.

Abandoned cart and pending payment try to complete a sale. Order notifications handle what happens afterward: confirmation, shipping, tracking, delivery and customer relationship.

Manual support The team repeatedly responds to status updates and wastes time on predictable questions.

E-mail You can provide it, but it’s not always seen at the moment the customer is anxious about the order.

WPP Marketing Sends status via WhatsApp, centralizes replies in the inbox, and measures deliveries, errors, and interactions.

Common questions about order notifications on WhatsApp.

Which order statuses can I send via WhatsApp?

Depends on the integration. In general, the store can notify when an order is created, payment is approved, items are picked, shipped, tracked, delivered, canceled, and for post-sale events when those events are available.

Can the message include tracking?

Yes, when the integration provides a code, link, or tracking instruction. The message should guide the customer without creating unnecessary steps.

Does order notification replace support?

No. It reduces repetitive questions, but if the customer replies with a question, the team can continue the conversation via the inbox.

Can I use it in my own store?

Yes. Internal operations can send order events via Events API or webhooks to trigger transactional messages.

Is this different from a WhatsApp campaign?

Yes. Order notifications are transactional messages tied to an actual purchase status. Campaigns are proactive communications for promotion, repurchase, customer relationship, or reactivation.

Notify customers before they need to ask about their order.

Connect your store, set up status notifications, and send order updates via WhatsApp with history, inbox, and reports.

Test order notifications