Order notifications via WhatsApp

Notify customers via WhatsApp at each important change in the order.

WPP Marketing sends automatic notifications for order created, payment approved, separation, shipment, tracking, delivery, cancellation, and post-sale according to available events in the integration.

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Order status in the channel where the customer responds
Fewer repeated questions about shipping and tracking
Automatic messages per store event
History, responses, and reports on the dashboard

Order in transit From order creation to post-sale

01 The store changes the status

Order, payment, shipping, delivery, or cancellation generate an event in integration.

02 WhatsApp informs the customer

The message explains what happened and, when available, includes tracking, instructions, or the next step.

03 Team monitors responses

Responses, doubts, and errors are visible on the dashboard for service and operation improvement.

After purchase, silence creates anxiety and manual support.

When the customer doesn't know if the payment was approved, if the order shipped, or where the delivery is, they contact the store. Notifications on WhatsApp reduce doubts and improve the post-purchase experience.

Customer without predictability

The purchase has already happened, but the customer still needs to know what comes next and when to expect a new update.

Team repeating status

Questions about approved payment, shipping, and tracking consume support time when customers could receive alerts automatically.

Separate channels

When status, message, and response are in different places, the store loses context of the customer experience.

How automatic order notifications work on WhatsApp.

Receive order events

The integration or webhook sends status such as order created, payment approved, separation, shipping, tracking, delivery, or cancellation.

Define messages by status

Set clear texts for each moment, with instructions, tracking link, or the next step when these data are available.

Send via WhatsApp

The customer receives the update on the channel where they tend to see and respond faster.

Monitor responses and errors

See deliveries, reads when available, errors, responses, and history to understand where the customer still needs help.

Main order notifications via WhatsApp.

Payment approved

After the issue is resolved, inform that the payment has been confirmed and that the order will move to the next step.

Order created

Confirm that the order has been received by the store and reduce anxiety shortly after the purchase.

Shipping and tracking

Notify when the order is shipped and share tracking or follow-up instructions when available.

Delivery and post-sale

Use delivery to initiate evaluation, support, repurchase, or relationship after the experience.

Inbox for inquiries

If the customer responds to the notification, the team monitors the conversation on the dashboard with history.

Events API and webhooks

Own stores can send status changes to trigger transactional notifications.

Moments when the customer expects to be notified.

Order received

Confirm that the store received the purchase and inform that updates will come via WhatsApp.

Payment approved

Reduce anxiety by informing that the payment has been confirmed and that the order has entered the picking flow.

Order shipped

Inform about shipping, courier, delivery time, or tracking when these details are available.

Cancellation or change

Notify important changes clearly to avoid confusion and new support requests.

Order notification is trust after the purchase.

Abandoned cart and pending payment try to complete a sale. Order notifications handle what happens next: confirmation, shipment, tracking, delivery, and relationship.

Manual service The team responds to status updates repeatedly and wastes time with predictable questions.

E-mail It can inform, but it is not always seen at the moment the customer is anxious about the order.

WPP Marketing Sends status via WhatsApp, centralizes responses in the inbox, and measures deliveries, errors, and interactions.

Common questions about order notifications on WhatsApp.

What order statuses can I send via WhatsApp?

It depends on the integration. In general, the store can communicate order created, payment approved, picking, shipping, tracking, delivery, cancellation, and post-sale when these events are available.

Can the message include tracking?

Yes, when the integration provides a code, link, or tracking instructions. The message should guide the customer without creating unnecessary steps.

Does order notification replace service?

No. It reduces repeated questions, but if the customer responds with doubt, the team can continue the conversation through inbox.

Can I use it in my own store?

Yes. Own operations can send order events via Events API or webhooks to trigger transactional messages.

Is this different from a WhatsApp campaign?

Yes. Order notifications are transactional messages linked to a real purchase status. Campaigns are active communications for promotion, repurchase, relationship, or reactivation.

Notify customers before they need to ask about the order.

Connect your store, set up notifications by status, and send order updates via WhatsApp with history, inbox, and reports.

Test order notifications