Cart
Capture creation and abandonment to recover sales.
WooCommerce Integration
Transform WooCommerce events into automatic WhatsApp messages.
Use the integration plugin to send carts, orders, payments, shipments, cancellations, and customers to WPP Marketing via Events API.
Event source
WhatsApp Automation
Connected flow
Plugin + Events API
01
Event capturedCart, abandoned checkout, order, payment, shipment, or customer.
plugin02
Event sentThe plugin sends data to the secure endpoint of WPP Marketing.
API03
Message sentAutomation triggers WhatsApp with link, status, or guidance.
WhatsAppPedido
Send creation, payment, and status updates.
Delivery
Notify shipping, completion, and purchase exceptions.
Report
Track deliveries, errors, and sales after messages.
Step by step
How to activate the WooCommerce integration.
The setup uses the In2 Cart Recovery & Notifications plugin on WordPress and credentials generated in the WPP Marketing dashboard.
STEP 01
Install the plugin on WordPress
Install and activate the integration plugin on a WordPress store with active WooCommerce.
STEP 02
Copy endpoint and token
In the WPP Marketing dashboard, open WooCommerce integration and copy the Events API endpoint and account token.
STEP 03
Paste into WooCommerce
Access WooCommerce > In2 Cart Recovery, enter the API URL, paste the WPP Marketing token, and save the setup.
STEP 04
Choose events
Activate cart, abandoned checkout, orders, payments, shipment, cancellation, and customer events according to the operation.
STEP 05
Test and monitor
Use the connection test and monitor sent messages, deliveries, errors, automations, and associated sales in WPP Marketing.
Store events
What WooCommerce sends to trigger messages.
The plugin converts store actions into standardized events so WPP Marketing can execute automations at the right time.
Cart created and checkout abandoned
Capture purchase intent and send automatic reminders with return to checkout when available.
Order created and paid
Send instructions for pending orders and automatically confirm when payment is approved.
Completed, sent or canceled
Notify important order steps and reduce repeated questions about status and delivery.
Campaign base
Store customers can feed the WPP Marketing database for campaigns, tags, repurchase, and relationship.
Automations
Ready messages for critical moments of the purchase.
After connection, WooCommerce sends events and WPP Marketing executes commercial and transactional automations via WhatsApp.
Abandoned checkoutAutomatic message after configurable delay to bring the customer back to the purchase.
Pending paymentRemind customers to complete abandoned orders and reduce losses due to forgetfulness or abandonment.
Order paid, completed or canceledNotify each important step and reduce manual calls about purchase, shipment, and exceptions.
Welcome, repurchase, and campaignsUse customers and store history for post-purchase relationship, coupons, reactivation, and scheduled campaigns.
Common questions about WooCommerce and WPP Marketing.
Do I need to have WooCommerce active?
Yes. The plugin depends on WooCommerce to capture store events, carts, orders, payments, customers, and status changes.
Which events can trigger messages?
The integration works with created cart, abandoned checkout, created order, paid order, completed or shipped order, canceled order, and created customer.
Where can I find the endpoint and token?
In the WPP Marketing dashboard, open the WooCommerce integration. The default endpoint is https://api.wppmarketing.com/events/ and the token is available in your account.
Does the integration recover abandoned checkout?
Yes. When the plugin sends the abandonment event and automation is active, the customer can receive a WhatsApp message with a reminder and return to purchase.
What data is sent?
Events may include event type, cart or order data, value, currency, payment method, available links, name, phone, email, and customer location.
Does the plugin support HPOS?
Yes. The plugin uses WooCommerce APIs and declares compatibility with High-Performance Order Storage.
How do I track if the messages worked?
The dashboard and reports show messages sent, deliveries, reads, errors, executed automations, sales, and payments associated with the messages.
WooCommerce Activation
Create account and configure
Connect your WordPress and automate messages on WhatsApp.
Use WooCommerce events to recover sales, reduce manual support, and monitor the impact of automations in WPP Marketing.