Cart
Capture creation and abandonment to recover sales.
WooCommerce Integration
Integrate WooCommerce with WhatsApp to automate sales and orders.
Use the WPP Marketing plugin to send cart, checkout, order and customer events via the Events API and trigger messages on WhatsApp.
Event source
WhatsApp Automation
Flow connected
Plugin + Events API
01
Event capturedCart, abandoned checkout, order, payment, shipping or customer.
plugin02
Event sentThe plugin sends data to WPP Marketing's secure endpoint.
API03
Message sentThe automation sends a WhatsApp message with a link, status, or instructions.
WhatsAppPedido
Send creation, payment and status updates.
Delivery
Notify shipping, completion, and exceptions of the purchase.
Report
Track deliveries, errors and sales after messages.
Step by step
How to enable the WooCommerce integration.
The setup uses the In2 Cart Recovery & Notifications plugin on WordPress and the credentials generated in the WPP Marketing dashboard.
STEP 01
Install the plugin on WordPress
Install and activate the integration plugin on a WordPress store with WooCommerce active.
STEP 02
Copy endpoint and token
In the WPP Marketing dashboard, open the WooCommerce integration and copy the Events API endpoint and the account token.
STEP 03
Paste into WooCommerce
Go to WooCommerce > In2 Cart Recovery, enter the API URL, paste the WPP Marketing token, and save the configuration.
STEP 04
Choose events
Enable cart, abandoned checkout, orders, payments, shipping, cancellation, and customers events according to the operation.
STEP 05
Test and monitor
Use the connection test and monitor in WPP Marketing the messages sent, deliveries, errors, automations, and associated sales.
Store events
What WooCommerce sends to trigger messages.
The plugin converts shop actions into standardized events so WPP Marketing can run automations at the right time.
Cart created and checkout abandoned
Capture purchase intent and send automatic reminders with return to checkout when available.
Order created and paid
Send instructions for pending orders and automatically confirm when payment is approved.
Completed, sent, or canceled
Notify customers about important order milestones and reduce repeated questions about status and delivery.
Campaign base
Store customers can feed the WPP Marketing database for campaigns, tags, repurchase and relationship.
Automations
Automations for critical moments in the purchase process.
After connection, WooCommerce sends events and WPP Marketing executes commercial and transactional automations via WhatsApp.
Abandoned checkoutAutomatic message after a configurable delay to bring the customer back to the purchase.
Payment pendingRemind customers to complete abandoned orders and reduce losses from forgetfulness or abandonment.
Order paid, completed or canceledNotify customers at every important step and reduce manual tickets about purchase, shipping, and exceptions.
Customer created and campaignsSend the new-customer event to support welcomes, segmentation, and campaigns configured in WPP Marketing.
Use cases
Deepen every automation in your store.
The integration delivers the events. In WPP Marketing, you set the rules and messages appropriate to each stage of the journey.
Abandoned cart recovery
Learn how to configure the delay, the message, and the customer's return to checkout.
Lembretes de pagamento pendente
Use the order event and the available payment link to guide the completion of the purchase.
WhatsApp for e-commerce
See how to bring recovery, notifications, campaigns and support together in your store operations.
Events API and integrations
Select the option for custom systems when the store does not use the WooCommerce plugin.
Common questions about WooCommerce and WPP Marketing.
Do I need to have WooCommerce active?
Yes. The plugin depends on WooCommerce to capture store events, carts, orders, payments, customers and status changes.
Which events can trigger messages?
The integration works with cart created, checkout abandoned, order created, order paid, order completed or shipped, order canceled, and customer created.
Where can I find the endpoint and token?
In the WPP Marketing dashboard, open the WooCommerce integration. The default endpoint is https://api.wppmarketing.com/events/ and the token is available in your account.
Does the integration retrieve abandoned checkouts?
Yes. When the plugin sends the abandonment event and the automation is active, the customer may receive a WhatsApp message with a reminder and a prompt to return to the purchase.
What data is sent?
Events can include event type, cart or order data, amount, currency, payment method, available links, customer name, phone, email, and location.
Does the plugin support HPOS?
Yes. The plugin uses WooCommerce APIs and declares compatibility with High-Performance Order Storage.
How do I track whether the messages worked?
The dashboard and reports show messages sent, deliveries, read receipts, errors, automations executed, sales, and payments associated with the messages.
WooCommerce Activation
Install integration
Connect your WordPress and automate messages on WhatsApp.
Install the plugin, connect your account, and choose which WooCommerce events will be sent to WPP Marketing.