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WPP Marketing
Sales automation and post-purchase platform on WhatsApp for stores that need to connect events, campaigns, support, API, and reports.
WPP Marketing comparison
WPP Marketing vs SAK: compare sales recovery via WhatsApp.
SAK is a Brazilian platform focused on recovering boleto payments, Pix, orders, and abandoned carts with WhatsApp and email. WPP Marketing also works on sales recovery but positions WhatsApp as an automation engine for e-commerce for cart, order, payment, shipping, cancellation, campaigns, lightweight CRM, inbox, API, and reports.
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SAK
Brazilian app for recovering abandoned carts, boleto payments, and Pix via WhatsApp and email, besides chat, multiple agents, integrations, and reports.
Compare WPP Marketing and SAK in recovery, automations, service, and integrations.
SAK is a direct competitor when the retailer seeks to recover carts, Pix, invoices, and orders via WhatsApp. WPP Marketing tends to be broader when the operation needs to transform all store events into messages, campaigns, and reports connected to WhatsApp.
Feature
WPP Marketing
SAK
Implementation and Cost How each platform begins to operate and charges for usage.
Implementation cost
No highlighted implementation fee
Plans based on order/lead volume
Cost per message sent (platform fee)
Zero fee per message sent by the platform
Value for excess contacts in public plans
Test before hiring
Trial and guided activation
Free trial provided
Setup for small or medium store
Plug-and-play integrations and API
App with ready integrations and automations
WhatsApp and channels Main channel and method of message delivery.
WhatsApp Business API
WhatsApp Business API with CoEx
API oficial do WhatsApp
Quick connection via QR Code
Available as an alternative
Manual sends via WhatsApp Web
WhatsApp and email in the same flow
WhatsApp as the central channel
WhatsApp and email for recovery
Automatic event-based messages
Store events and API
Rules based on time, payment, and product
Sales recovery How much each solution covers abandonment, pending order, and return to checkout.
Abandoned cart
Automatic message with checkout link
Abandoned cart recovery
Unpaid order
Pending payment reminder
Unpaid order recovery
Pix and boleto
Pending payment flows
Monitoring Pix, boleto, and overdue boleto
Recovered sales report
Messages, payments, and sales dashboard
Real-time conversion reports
E-commerce automation Business events that turn into messages and automatic routines.
Cart created
Supported event via integrations/API
Greater focus on abandonment and order
Order created
Automatic message by event
Order import and monitoring
Payment approved
Automatic transactional notification
Conversion and order tracking
Order sent and tracking
Shipping and tracking message
Tracking integration available
Cancellation and post-purchase
Relationship events and campaigns
Post-sale and customer relationship
Campaigns and customer database Resources for contacting contacts and creating campaigns.
WhatsApp Campaigns
Scheduled campaigns for base or segments
WhatsApp campaigns via leads/forms
Mass dispatch
For base or segmented groups
Manual bulk sending on plans
Tags and segmentation
Customers, tags, and importation
Tags, filters, and order export
Lead Capture Forms
Widget and Customer Base
Form and popup for lead capture
Support and Operation How the team monitors conversations and customers.
Inbox/chat itself
WhatsApp inbox on the dashboard
Real-time chat
Multiple agents
Team operation on the dashboard
Multiple simultaneous agents
Internal notes and transfer
History and continuity in support
Internal notes and transfer between agents
FAQ to reduce support
Auto-response and support
FAQ for virtual stores
Integrations and API Connections with platforms, gateways, and proprietary systems.
Nuvemshop / Tiendanube
Plug and play integration
Integration with Nuvemshop
Shopify, Wix, and WooCommerce
Plug and play integration
Shopify, Wix, and WooCommerce listed
Gateways, checkouts, and info products
Via API and specific integrations
Various gateways, checkouts, and digital products
Commercial events API
Events API for cart, order, and customer
Greater public focus on ready-made integrations
Status webhooks
Delivery, reading, error, and return events
Reports and automations in the app
Editorial comparison based on public information of the products and the documented positioning of WPP Marketing. Features may vary depending on plan, country, channel, integration, and account configuration.
At WPP Marketing, zero fee means the platform does not add its own cost per message sent. Official Meta costs, when applicable to the Official WhatsApp API, should be assessed separately according to category, country, and account configuration.
When does WPP Marketing tend to make more sense?
WPP Marketing tends to be a more straightforward choice when the store wants to automate the entire commercial cycle on WhatsApp, not just recover abandonment or pending orders.
- You want zero fee per message sent through the platform.
- You need to automate cart, payment, paid order, shipment, cancellation, campaigns, and post-sale.
- Your operation uses Nuvemshop, Shopify, Wix, WooCommerce, ERP, or your own system.
- You want campaigns, customers, tags, inbox, widget, API, and reports on a platform focused on e-commerce.
Recover sales and automate post-sale via WhatsApp.
Connect your store, activate event-based automations, and monitor campaigns, messages, and results on the WPP Marketing dashboard.