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WPP Marketing
Sales and post-purchase automation platform on WhatsApp for stores that need to connect events, campaigns, support, API and reports.
WPP Marketing Comparison
WPP Marketing vs SAK: compare sales recovery via WhatsApp.
SAK is a Brazilian platform focused on recovering boletos, Pix transactions, orders and abandoned carts via WhatsApp and email. WPP Marketing also works on sales recovery, but positions WhatsApp as the automation engine for e-commerce for cart, order, payment, shipping, cancellation, campaigns, lightweight CRM, inbox, API and reporting.
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SAK
Brazilian app for recovering abandoned carts, boletos and Pix via WhatsApp and email, plus chat, multiple agents, integrations and reports.
Compare WPP Marketing and SAK in recovery, automations, support, and integrations.
SAK is a direct competitor when the merchant wants to recover carts, Pix, boletos, and orders via WhatsApp. WPP Marketing tends to be broader when the operation needs to turn all store events into messages, campaigns, and reports connected to WhatsApp.
Feature
WPP Marketing
SAK
Deployment and cost How each platform starts operating and charges for usage.
Implementation cost
No separate implementation fee
Plans by order/lead volume
Cost per message sent (platform fee)
Zero fee per message sent through the platform
Additional cost per contact on public plans
Try before you subscribe
Trial and guided activation
Free trial provided
Setup for a small or medium store
Plug-and-play integrations and API
App with prebuilt integrations and automations
WhatsApp and channels Primary channel and method for sending messages.
WhatsApp Business API
WhatsApp Business API with CoEx
API oficial do WhatsApp
Quick connection via QR Code
Available as an alternative
Manual sends via WhatsApp Web
WhatsApp and email in the same flow
WhatsApp as a central channel
WhatsApp and email for recovery
Automatic messages by event
Store events and API
Rules by time, payment and product
Sales recovery How much each solution covers cart abandonment, pending orders and returning to checkout.
Abandoned cart
Automatic message with checkout link
Abandoned cart recovery
Unpaid order
Pending payment reminder
Recovery of unpaid orders
Pix and boleto
Pending payment flows
Monitoring of Pix, boleto and expired boleto
Recovered sales report
Messages, payments and sales dashboard
Real-time conversion reports
E-commerce automation Business events that trigger messages and automated routines.
Cart created
Event supported by integrations/API
Greater focus on abandonment and order
Order created
Automatic message by event
Order import and monitoring
Payment approved
Automatic transactional notification
Conversion and order tracking
Order shipped and tracking
Shipping and tracking message
Tracking integration available
Cancellations and post-purchase
Events and relationship campaigns
After-sales and customer relationship
Campaigns and customer base Features to talk with contacts and create campaigns.
WhatsApp campaigns
Scheduled campaigns for base or segments
WhatsApp campaigns via leads/forms
Mass send
For base or segmented groups
Manual bulk sending on plans
Labels and segmentation
Customers, tags and import
Tags, filters and order export
Lead capture forms
Widget and customer base
Form and popup for lead capture
Support and operations How the team tracks conversations and customers.
Own inbox/chat
WhatsApp Inbox on dashboard
Private real-time chat
Multiple agents
Team operation on the dashboard
Multiple simultaneous agents
Internal notes and transfer
History and continuity in support
Internal notes and transfer between agents
FAQ to reduce support
Auto-reply and support
FAQ for online stores
Integrations & API Connections to platforms, gateways, and in-house systems.
Nuvemshop / Tiendanube
Plug-and-play integration
Integration with Nuvemshop
Yampi
Plug-and-play integration
Varies depending on the competitor's stack
Shopify, Wix and WooCommerce
Plug-and-play integration
Shopify, Wix and WooCommerce listed
Gateways, checkouts and info-products
Via API and specific integrations
Various gateways, checkouts and digital products
Commercial events API
Events API for cart, order and customer
Greater public focus on ready-made integrations
Status webhooks
Delivery, read, error and return events
Reports and automations in the app
Editorial comparison based on publicly available product information and WPP Marketing's documented positioning. Features may vary by plan, country, channel, integration, and account configuration.
At WPP Marketing, fee zero means the platform does not add its own charge for messages sent. Official Meta costs, when applicable to the Official WhatsApp API, must be evaluated separately according to category, country and account configuration.
When does WPP Marketing tend to make the most sense?
WPP Marketing tends to be a more straightforward choice when a store wants to automate the entire sales cycle on WhatsApp, not just recover abandoned carts or pending orders.
- You want zero fee per message sent through the platform.
- You need to automate cart, payment, paid order, shipping, cancellation, campaigns, and post-purchase.
- Your operation uses Nuvemshop, Yampi, Shopify, Wix, WooCommerce, ERP, or a custom system.
- Get campaigns, customers, tags, inbox, widget, API and reports in a platform focused on e‑commerce.
Recover sales and automate post-purchase on WhatsApp.
Connect your store, enable event-based automations, and track campaigns, messages, and results on the WPP Marketing dashboard.