Local methods are often forgotten
Pix, boleto, transfer, payment by reference, voucher, or local wallets may depend on a subsequent action by the customer.
Pending payment on WhatsApp
Remind customers to complete pending payments via WhatsApp.
WPP Marketing sends automated messages for orders awaiting payment via local methods, transfer, payment link, or confirmation, helping to reduce stalled orders without relying on manual collection.
- Reminders for local payment methods
- Automatic message by order status
- Payment link or instructions when available
- Reports on sent, responded, and completed payments
Order awaiting payment
From halted order to completion
01
Order has been created
The store identifies that there is an order waiting for payment or confirmation.
02
WhatsApp reminds the customer
The message emphasizes the required action: complete the local method, transfer, payment link, or pending step.
03
Result is visible
The team monitors shipments, responses, errors, and completed payments after reminders.
Order created and unpaid is an almost won sale that can still escape.
The customer has progressed more than with an abandoned cart: they created an order, chose a payment method, or started checkout. The reminder needs to be clear, quick, and linked to the store's real status.
Asynchronous payments require follow-up
When payment is not confirmed instantly, the store needs to remind the customer without turning it into manual collection.
Manual charge does not scale
Checking pending orders and calling customers manually takes time and leaves opportunities without follow-up.
How WhatsApp payment reminders work.
Receive store status
The integration or webhook informs about orders awaiting payment, local method, transfer, payment link, or confirmation according to available data.
Configure the message
Set text, reminder timing, payment method instructions, and when available, a link for the customer to complete the pending step.
Send via WhatsApp
The automation sends the reminder on the channel where the customer tends to respond faster and resume the action.
Monitor the payment
Track sent messages, responses received, errors, and completed payments after communication.
Resources to reduce pending payment orders.
Order events
Use real store statuses to trigger messages for created, pending, or awaiting confirmation orders.
Abandoned cartSeparate abandonment before the order from pending payment, which occurs after the customer has advanced in the purchase.
Order notificationsAfter payment approval, continue communication with order status, shipping, tracking, and post-sale.
Inbox for inquiriesIf the customer responds with a payment inquiry, the team continues the conversation through the panel with history.
Ready-made integrationsConnect e-commerce platforms to receive order and payment events according to each integration.
Events API and webhooksProprietary operations can send pending order and payment events to trigger reminders.
When to use payment reminders via WhatsApp.
Remind the customer before the code, reference, link, voucher, or payment instruction expires or is forgotten.
Send a message with clear instructions and a link when available to reduce awaiting action orders.
Notify when the order still depends on a clear action from the customer to exit pending status.
Recover purchases that have already passed the initial intent and are close to becoming confirmed revenue.
Pending payment requires a different message from abandoned cart.
In abandoned cart, the customer has not yet created an order. In pending payment, they have already proceeded and need to complete a specific action. Therefore, the message should be more objective.
Abandoned cart
Customer has not yet created an order; the message aims to bring the person back to checkout.
Manual charge
Depends on the team finding stalled orders and calling customers one by one.
WPP Marketing
Uses order and payment status to send automatic reminders via WhatsApp and measure returns.
Common doubts about pending payment on WhatsApp.
Is pending payment the same as abandoned cart?
No. Abandoned cart happens before the order is completed. Pending payment occurs when an order exists, with a payment attempt or instruction awaiting customer action.
Can I remind about local payment methods via WhatsApp?
Yes, when the integration provides these data. The message can guide the customer to complete Pix, boleto, transfer, voucher, reference, payment link, or other available local methods.
Can the reminder timing be configured?
Yes. The rule must consider the payment method timeframe, store behavior, and care to avoid sending excessive reminders.
What if the customer responds with doubt?
The team can monitor the response in the inbox and continue support with the contact history and the message sent.
Does it work for proprietary stores?
Yes. Proprietary stores can send order and payment events to WPP Marketing using Events API or webhooks.
Reduce stalled orders with payment reminders via WhatsApp.
Connect your store, configure messages for local methods, links, or pending orders, and monitor completed payments after the reminder.