Local methods get forgotten
Pix, boleto, bank transfer, payment by reference, voucher, or local wallets may depend on a subsequent action by the customer.
Pending payment on WhatsApp
Recover orders with pending payment via WhatsApp.
A pending payment is an order that has been created but is still awaiting an action or confirmation to be paid. WPP Marketing sends the reminder via WhatsApp with instructions and a link when available, without relying on manual billing.
- Reminders for local payment methods
- Automatic message for order status
- Payment link or instructions when available
- Send, reply and payment completed reports
Order awaiting payment
From order on hold to completion
01
Order was created
The store detects that there is an order awaiting payment or confirmation.
02
WhatsApp reminds the customer
The message reinforces the required action: complete the local method, transfer, payment link, or pending step.
03
Result becomes visible
The team monitors deliveries, replies, errors, and payments completed after the reminders.
An order created but unpaid is a nearly won sale that can still slip away.
The customer progressed further than an abandoned cart: they created an order, selected a payment method, or started checkout. The reminder must be clear, brief, and tied to the store's actual status.
Asynchronous payments require monitoring
When payment isn't confirmed immediately, the store needs to remind the customer without turning it into a manual collection.
Manual billing doesn't scale
Checking pending orders and calling customers manually takes time and leaves opportunities unfollowed.
How payment reminders via WhatsApp work.
Receive the store status
The integration or webhook reports orders awaiting payment, local method, transfer, payment link, or confirmation according to the available data.
Set up the message
Set the text, reminder time, payment method instructions and, when available, a link for the customer to complete the pending step.
Send via WhatsApp
The automation sends the reminder on the channel where the customer is most likely to respond quickly and resume the action.
Track the payment
Monitor sent messages, received replies, errors, and payments completed after communication.
Features to reduce orders awaiting payment.
Order events
Use real store statuses to trigger messages for orders that are created, pending, or awaiting confirmation.
Abandoned cartSeparate cart abandonment from payment-pending events, which occur after the customer proceeds with the purchase.
Order notificationsAfter payment is approved, continue communication with order status, shipping, tracking, and post-sale updates.
Inbox for questionsIf the customer replies with a payment question, the team continues the conversation in the dashboard with history.
Ready integrationsConnect e-commerce platforms to receive order and payment events according to each integration.
Events API and webhooksOwn operations can send pending order and payment events to trigger reminders.
When to use payment reminders via WhatsApp.
Remind the customer before the code, reference, link, voucher or payment instruction expires or is forgotten.
Send a message with clear instructions and a link when available to reduce requests waiting for action.
Notify when the order still depends on a clear action from the customer to leave pending status.
Recover purchases that have moved past initial intent and are close to becoming confirmed revenue.
Pending payment requires a different message than abandoned cart.
In 'abandoned cart' the customer hasn't created an order yet. In 'pending payment' they've already progressed and need to complete a specific action. Therefore the message should be more direct.
Abandoned cart
Customer hasn't created an order yet; the message aims to bring them back to checkout.
Manual billing
It depends on the team to find stalled orders and contact customers one by one.
WPP Marketing
Use order and payment status to send automatic WhatsApp reminders and measure ROI.
Common questions about pending payment on WhatsApp.
What does pending payment mean for the order?
Means the order exists, but payment has not yet been completed or confirmed. The cause may be Pix, boleto, bank transfer, payment link or another step that depends on action from the customer.
Is a pending payment the same as an abandoned cart?
No. An abandoned cart happens before the order is completed. A pending payment occurs when an order, payment attempt, or payment instruction already exists and is awaiting the customer's action.
Can I remember local payment methods on WhatsApp?
Yes, when the integration provides that data. The message can instruct the customer to complete payment via Pix, boleto, bank transfer, voucher, reference, payment link, or another available local method.
Can the reminder time be configured?
Yes. The rule should take into account the payment method's processing time, the store's behavior, and the caution to avoid sending excessive reminders.
What if the customer replies with a question?
The team can follow up on the reply in the inbox and continue the conversation with the contact and message history.
Does it work for my own store?
Yes. Owned stores can send order and payment events to WPP Marketing using Events API or webhooks.
Reduce stalled orders with payment reminders via WhatsApp.
Connect your store, set up messages for local methods, links or pending orders, and track completed payments after the reminder.