Zoko is a WhatsApp platform specifically targeted at Shopify brands, with broadcasts, catalog, flows, customer service, API/webhooks, and AI add-ons. WPP Marketing focuses on WhatsApp automation for e-commerce, connecting cart, order, payment, shipping, cancellation, campaigns, lightweight CRM, inbox, API, and reports with zero fee per message sent by the platform.
Sales and post-purchase automation platform on WhatsApp for e-commerce that needs to connect store, campaigns, service, API, and reports without a proprietary fee per message sent.
WhatsApp platform for Shopify with broadcasts, catalog, flow builder, multi-agent support, tags, segments, API, webhooks, and add-ons for AI and advanced automations.
Zoko is a strong alternative for Shopify brands wanting to sell and serve via WhatsApp. WPP Marketing tends to make more sense when operations need to cover multiple e-commerce platforms, marketing events, and cost control per message sent by the platform.
Editorial comparison based on public information of the products and the documented positioning of WPP Marketing. Features may vary depending on plan, country, channel, integration, and account configuration.
At WPP Marketing, zero fee means the platform does not add its own cost per message sent. Official Meta costs, when applicable to the Official WhatsApp API, should be assessed separately according to category, country, and account configuration.
WPP Marketing tends to be a more straightforward choice when the priority is to automate sales and post-purchase on WhatsApp across various e-commerce platforms, maintaining zero fee per message sent by the platform.
Connect your store to WPP Marketing, activate automations by event, and monitor campaigns, messages, and commercial results on the dashboard.