Timing is off
The longer the store takes to reach out, the less likely the customer is to remember why they wanted to buy.
Abandoned cart recovery
Recover abandoned carts via WhatsApp before the customer gives up on the purchase.
WPP Marketing detects abandoned carts and checkouts in supported integrations and sends automated messages with purchase context to bring the customer back to checkout.
- Automated messages for store events
- Link to return to checkout
- Configurable send time
- Delivery, response and recovered sale reports
Abandoned cart
From abandonment to return
01
Customer leaves without buying
The store sends the cart or abandoned checkout event via the integration or webhook.
02
WhatsApp reminds at the right time
The message can include purchase context, a clear call to action and a link to return to checkout.
03
Sale returns to dashboard
Deliveries, replies, errors, clicks, and sales after a message help measure recovery.
Abandoned cart is a purchase intent without completion.
The customer has already shown interest, added a product to the cart, or started checkout. If the store doesn't resume the conversation quickly, the purchase loses priority and becomes abandoned revenue.
Email doesn't always solve it
Many customers buy and ask questions via WhatsApp. The reminder needs to reach the channel where the response is fastest.
Without measurement, it's a guess
Operations need to know which messages were delivered, which failed, which generated a response, and which helped recover a sale.
How cart recovery works via WhatsApp.
Connect your store
Use Shopify, Wix, Nuvemshop, Tiendanube, Yampi, WooCommerce or the Events API to receive cart and checkout events when available.
Set up the abandonment rule
Set when a cart should be considered abandoned, which message will be sent, and when the reminder should be sent.
Send the message via WhatsApp
The automation sends a clear message with a return link to the checkout and enough context for the customer to continue the purchase.
Track recovery
See deliveries, reads when available, errors, replies, clicks and sales after messages to adjust strategy.
What improves cart recovery on WhatsApp.
E-commerce events
Use real store data to trigger messages at the right time, without relying on manual tasks.
Payment pendingSeparate abandoned cart from an order that was created but not yet paid to avoid mixing different intentions.
Reply via inboxWhen a customer replies with a question or objection, the team continues the conversation in the dashboard with history.
Reactivation campaignsBeyond the first reminder, use campaigns to recover customers who frequently abandon or become inactive.
Ready integrationsConnect your e-commerce platform to receive events, customers, and useful operational data.
Events API and webhooksYour own operations can send cart and checkout events to trigger automations.
Common abandonment situations that WhatsApp can recover.
A direct reminder helps the customer resume their purchase without having to search for the product again.
The message can return the conversation to the checkout step, reducing friction on return.
If they reply to the reminder, the team can take over in the inbox and remove the objection.
When it makes sense for the store's strategy, the message can emphasize urgency, benefit, or a coupon configured by the operation.
Recovering a cart isn’t just sending a reminder. It’s messaging on the right channel, with context, and at the right time.
WPP Marketing connects the abandonment event to WhatsApp, lets you configure when the message is sent, and helps track what happened after the message.
Manual recovery
It depends on the team to identify abandonment, search for the contact, and call each customer individually.
Generic reminder
It can even remind the customer, but it loses effectiveness when it doesn't use purchase context and doesn't track ROI.
WPP Marketing
Use store events, automated WhatsApp messages, checkout links, inbox, and reports to recover sales.
Common questions about abandoned carts on WhatsApp.
What counts as an abandoned cart?
It depends on the integration and the store settings. Generally, it refers to when the customer adds products or starts checkout and does not complete the purchase within the defined period.
Could the message take the customer back to checkout?
Yes, when the integration provides the return link. This is one of the key points to reduce friction and make completing the purchase easier.
Can I set the reminder time?
Yes. The strategy can consider the ideal timing to remind the customer without seeming intrusive, based on the store's behavior and the available settings.
Can a coupon be used in recovery?
Yes, when it makes sense for the store's margin and strategy. The coupon should be configured by operations and used carefully so as not to train customers to always abandon their carts.
What happens if the customer replies?
The reply can be followed up in the inbox, allowing the team to clarify doubts, negotiate when necessary, and continue support with history.
Does recovery work for a self-hosted store?
Yes, in-house operations can use the Events API or webhooks to send cart and checkout events to WPP Marketing.
Start recovering abandoned carts via WhatsApp.
Connect your store, set the reminder timing, and send automated messages with a link for the customer to return to checkout.