Abandoned Cart Recovery

Recover abandoned carts via WhatsApp before the customer abandons the purchase.

WPP Marketing identifies abandoned carts and checkouts in supported integrations and sends automatic messages with purchase context to bring the customer back to checkout.

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Automatic messages per store event
Link to return to checkout
Configurable send time
Delivery, response, and recovered sale reports

Abandoned cart From abandonment to return

01 Customer leaves without purchasing

The store sends the abandoned cart or checkout event via integration or webhook.

02 WhatsApp reminds at the right time

The message can include purchase context, a clear call to action, and a link to return to checkout.

03 Sale returns to the dashboard

Deliveries, responses, errors, clicks, and post-message sales help measure recovery.

Abandoned cart is an intent to buy without continuation.

The customer has already shown interest, added a product to the cart, or started checkout. If the store does not quickly resume the conversation, the purchase loses priority and becomes forgotten revenue.

Timing passes

The longer the store takes to call, the less likely the customer remembers why they wanted to buy.

Email doesn't always resolve it

Many customers buy and clear doubts via WhatsApp. The reminder needs to arrive on the channel where response is faster.

Without measurement, it’s just guesswork

The operation needs to know which messages were delivered, which had errors, which generated responses, and which helped recover sales.

How does WhatsApp cart recovery work.

Connect your store

Use Shopify, Wix, Nuvemshop, Tiendanube, WooCommerce, or Events API to receive cart and checkout events when available.

Configure abandonment rule

Set when the cart should be considered abandoned, what message will be sent, and when the reminder should go out.

Send the message via WhatsApp

The automation sends a clear message, with a return link to checkout and enough context for the customer to continue shopping.

Track recovery

View deliveries, reads when available, errors, responses, clicks, and sales after messages to adjust the strategy.

What improves cart recovery on WhatsApp.

E-commerce events

Use real store data to trigger messages at the right time, without relying on manual tasks.

Pending payment

Separate abandoned cart from created and unpaid orders to avoid mixing different intents.

Response via inbox

When the customer responds with doubt or objection, the team continues the conversation through the panel with history.

Reactivation campaigns

Besides the first reminder, use campaigns to recover customers who frequently abandon or become inactive.

Ready-made integrations

Connect your e-commerce platform to receive events, customers, and key operation data.

Events API and webhooks

Own operations can send cart and checkout events to trigger automations.

Common abandonment situations that WhatsApp can recover.

Customer forgot the cart

A direct reminder helps the customer resume the purchase without having to look for the product again.

Customer stopped at checkout

The message can take the customer back to the checkout step, reducing friction on return.

Customer has doubt before paying

If they respond to the reminder, the team can continue via inbox and remove the objection.

Customer needs incentive

When it makes sense for the store's strategy, the message can work urgency, benefit, or a coupon configured by the operation.

Recovering a cart is not just sending a reminder. It’s about talking on the right channel, with context, and at the right time.

WPP Marketing connects the abandonment event to WhatsApp, allows setting the send time, and helps monitor what happened after the message.

Manual recovery Depends on the team to identify abandonment, seek contact, and call the customer one by one.

Generic Reminder It can even remind the customer, but it loses strength when not using the purchase context and not measuring return.

WPP Marketing Uses store events, automatic message on WhatsApp, checkout link, inbox, and reports to recover sales.

Common questions about abandoned cart on WhatsApp.

What counts as an abandoned cart?

Depends on the integration and the store's setup. Generally, it is when the customer adds products or starts checkout and does not complete the purchase within the defined period.

Can the message take the customer back to checkout?

Yes, when the integration provides the return link. This is one of the main points to reduce friction and facilitate purchase completion.

Can I set the reminder time?

Yes. The strategy can consider the ideal time to remind the customer without seeming invasive, according to store behavior and the available setup.

Can I use a coupon in the recovery?

Yes, when it makes sense for the store's margin and strategy. The coupon should be configured by the operation and used carefully so as not to train the customer to always abandon.

What happens if the customer responds?

The response can be monitored in the inbox, allowing the team to clarify doubts, negotiate when necessary, and continue the support with history.

Does recovery work for the store itself?

Yes, own operations can use Events API or webhooks to send cart and checkout events to WPP Marketing.

Start recovering abandoned carts via WhatsApp.

Connect your store, configure the reminder time, and send automatic messages with a link for the customer to return to checkout.

Test cart recovery