welcomes new customers with an automatic message
Active automationAutomation and segmentation for qualified engagement
Alburi uses automations and segmentation to keep customers informed and avoid generic communication.
Summary: Helps recover opportunities, keeps customers informed, creates repurchase cadence, and reduces manual effort in communications.
A feature connected to the customer's real workflow.
Alburi is a brand offering silver and gold-plated jewelry, as well as men's, women's, and unisex fragrances, serving diverse audiences who value detail and essence in their accessories and scents. Keep customers informed about orders and shipments, welcome new customers, and avoid generic communication through segmentation.
Use automations for welcome messages, order confirmations and shipping updates, combined with tag-based segmentation to target specific campaigns to audiences such as new customers, at-risk customers and recent buyers.
01
message automation for order confirmation and updates
02
segmentation to avoid generic communication
03
automated onboarding of new customers
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages and reducing the team’s manual work. Implement automations for key messages and tag-based segmentation that allow sending targeted campaigns to specific audiences, maintaining relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipment and tracking updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
label-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents spam and improves engagement
automation reduces manual effort and increases efficiency
keeping the customer informed is essential for a positive experience
ecommerce integration simplifies communications management
Expand the use of segmentation for repurchase and review campaigns, and integrate automated support to enhance customer service.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.