welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen relationships with 3D printing customers
Falcon 3D uses automations and segmentation to inform, confirm orders, and welcome customers, avoiding spam.
Summary: Falcon 3D improved its customer relationships by keeping them informed and engaged throughout the purchasing journey, while also reducing the team's manual effort and avoiding generic communications that could negatively impact the customer experience.
A feature connected to the customer's real workflow.
Falcon 3D is a company that sells PLA and PETG filaments for 3D printing, focused on offering high-quality products for hobbyists and professionals. The e-commerce store uses the Nuvemshop platform and aimed to improve communication with its customers to ensure a smoother, more personalized shopping experience. It sought to automate customer communication to welcome new buyers, confirm orders and provide shipping updates, as well as segment the audience to avoid generic messages and increase campaign relevance.
Automations have been configured to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and product tracking. Segmentation is performed using tags that classify customers into specific groups, ensuring campaigns are targeted and relevant.
01
Automated onboarding of new customers
02
Automatic order confirmation
03
Automatic shipping status update
04
Segmentation for targeted campaigns
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with 3D printing customers, avoiding generic messages that could be perceived as spam, and keep customers informed about their orders and shipments without increasing the team's manual work. Implement welcome, order confirmation, and shipping update automations via WPP Marketing, with tagging-based segmentation to send targeted campaigns to specific audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends a welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to send targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Targeted campaigns avoid generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
E-commerce–integrated automation optimizes communication
Segmentation increases message relevance
Personalized communication strengthens relationships
Reducing manual effort improves operational efficiency
Expand the use of segmentation to include at-risk and inactive audiences, as well as implement repurchase and review campaigns to further strengthen customer retention and engagement.
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