welcomes new customers with an automatic message
Configured time: 0Intelligent automation for engagement and purchase motivation in fashion
Suke uses automations and segmentation to engage customers and drive purchases in the online fashion store.
Summary: Reduce manual work with automated communication, increase customer engagement from the first contact, and drive conversions without intrusive messaging.
A feature connected to the customer's real workflow.
Suke is an Argentine online fashion store offering pants, shirts and accessories, focused on male and female fashion consumers who shop directly online. Welcome new customers, encourage the first purchase and avoid generic communication through targeted messages.
Active automation of welcome messages for new customers and encouragement of the first purchase, using tag-based segmentation to send personalized and relevant communications.
01
automated engagement
02
segmented communication
03
incentivo à primeira compra
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged without overwhelming them with generic messages and ensure communications are relevant to different audience profiles. Implement welcome and purchase-incentive automations with segmentation by tags, avoiding mass blasts and focusing on specific audiences such as new customers and prospects.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic incentive for first purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with ecommerce platform for automatic triggering
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and maintains a consistent cadence
messages at the right time increase customer interest
ecommerce integration makes campaign management easier
Expand the use of segmentation for repurchase and loyalty campaigns, integrate abandoned cart messages and reviews to strengthen relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.