welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Mohashop24.com uses automations and segmentation to optimize communication and order management in its diverse marketplace.
Summary: Reduce manual work in communication, keep customers informed throughout the entire purchase process, organize campaigns by segmented audiences, and strengthen customer relationships.
A feature connected to the customer's real workflow.
Mohashop24.com is an online dropshipping store based in Germany, offering a diverse catalog including clothing, accessories, electronics, homeware and jewelry. The platform uses Wix for its e-commerce and aims to improve the customer experience with efficient, personalized communication. Welcome new customers, confirm orders automatically and keep customers informed about shipping status, while avoiding generic communications through segmentation.
Message automation for welcomes, order confirmations and shipping updates, combined with tag-based segmentation to separate audiences and specific campaigns, avoiding spam and increasing message relevance.
01
Automatically greets new customers
02
Confirm orders without manual intervention
03
Keeps customers informed about shipping and tracking
04
Avoid generic communication with tag-based segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication in a diverse marketplace with multiple categories and avoid generic messages that may be perceived as spam, while keeping the customer informed and engaged. Implement welcome automations, order confirmation and shipping update flows, and use tag-based segmentation to target specific messages to distinct audiences such as new customers and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic update on shipping status
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Personalized messaging prevents spam and improves engagement
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation reduces manual work and speeds up communication
Segmentation is essential to avoid generic messages in a diverse marketplace
Keeping customers informed strengthens trust and the purchasing experience
Integration with Wix platform streamlines data flow and automations
Explore new automations for abandoned cart messages and repurchase programs, and expand segmentation to include at-risk and inactive customers, boosting retention and engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.