welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance relationships with hospitals and surgeons
ESC Medicams uses automations and segmentation to keep customers informed and organize effective campaigns.
Summary: Reduce manual work in communications, keep patients informed about orders and shipments, organize segmented campaigns, and strengthen relationships with strategic audiences in the medical sector.
A feature connected to the customer's real workflow.
ESC Medicams is a leading manufacturer of endoscopy cameras, laparoscopy equipment and surgical headlights, serving hospitals, surgeons and medical clinics worldwide with technology for minimally invasive procedures. Enhance customer relationships through automated, segmented communication, ensuring accurate order and shipping information and strengthening the customer experience.
Use automations configured to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. Segment audiences using tags to avoid generic communication and target specific campaigns to hospitals, surgeons, and clinics.
01
Message automation for different stages of the customer journey
02
Segmented communication to avoid spam
03
Automatic updates on orders and shipments
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with distinct audiences in the medical sector, avoiding generic messages that could harm relationships and brand perception. Implement message automations integrated with the Wix system, combined with tag-based segmentation to send targeted communications to audiences such as hospitals, surgeons, and clinics, ensuring relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Envio automático de mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic update on shipping status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and improve engagement
Automation reduces manual work and increases operational efficiency
Keeping customers informed strengthens trust and relationships
Integration with e-commerce platforms streamlines communication flow
Expand the use of segmentation for promotional and re-engagement campaigns, and integrate new support features to enhance the customer experience.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.