Segmented communication and automations that value the experience in premium jewelry

Buenos Aires Plata uses automations and segmentation to engage customers of silver and gold jewelry.

Jewelry and semi-jewelry Automação Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Reduction of manual work in communication, recovery of sales opportunities with cart recovery, increased post-purchase engagement with review requests and re-purchase incentives, as well as keeping customers informed about their orders and shipments.

A feature connected to the client's real routine.

Buenos Aires Plata is a boutique specializing in 925 silver and 18k gold jewelry, offering pieces with authenticity certificates and guarantees, as well as personalized services. Operating in the Argentine market focusing on consumers who value accessible luxury and certified quality. Improve communication with customers, reduce cart abandonment, increase re-purchases, and keep customers informed throughout the purchase and post-sale process.

Use of configured automations to notify about order confirmation, pending payment, shipping updates, order cancellations, review requests, abandoned cart recovery, and re-purchase with coupon. Mass campaigns are sent with tag segmentation to avoid generic messages and spam, delivering specific communications to audiences such as new customers, at-risk, inactive, recent buyers, and top clients.

01 Abandoned cart recovery

02 Personalized and segmented communication

03 Order notification flow automation

04 Re-purchase incentive with coupons

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication for luxury jewelry clients, avoiding generic messages and reducing cart abandonment, as well as encouraging re-purchase and keeping clients informed during the entire process. Implementation of specific automations for each stage of the customer journey, combined with mass segmented campaigns via tags that classify audiences, ensuring relevant and timely messages.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Pending payment Confirmacao de pedido Bulk messages

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 60

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Pending payment

reminds customers about unpaid orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Cart Recovery: intensive use

Recent use: Order Shipping: recurring use

Recent use: Review Request: recurring use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation to confirm orders and remind about pending payments The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Shipping notifications to keep customers informed The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Recover abandoned carts with automated messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Mass campaigns segmented by tags for specific audiences Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automatic post-purchase review request The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Sending coupons to encourage repurchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation prevents spam and improves message relevance

Automation covers the entire customer journey, increasing efficiency

Personalized communication strengthens relationships with luxury clients

Integrated use of resources reduces manual work and improves operational results

Further enhance segmentation for specific campaigns, explore new automations for support and post-sale, and continuously monitor engagement for strategic adjustments.

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