recovers customers who started but did not complete a purchase
Configured time: 60Marpax enhances customer communication using automation and segmentation
Marpax uses automation for cart recovery and segmentation for campaigns, optimizing communication with bindery and craft customers.
Summary: Helps recover sales opportunities, keeps customers informed with relevant messages, organizes campaigns by segment, and reduces manual work in communication management.
A feature connected to the client's real routine.
Marpax is a Brazilian company specializing in equipment and supplies for binding, laminating, and craft, offering an extensive catalog with over 3,000 items. Its audience includes schools, offices, craft professionals, and consumers interested in binding and laminating. The company has its own delivery and offers installment plans and discounts via coupons. Aim to retake customers who started but didn't finish purchases and avoid generic communication to improve marketing campaign efficiency.
Use automation for abandoned cart recovery, configured to act after a set time, combined with tag-based segmentation to send specific messages to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers, avoiding spam and increasing message relevance.
01
Abandoned Cart Recovery
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Comunicação segmentada e relevante
03
Redução de trabalho manual
04
Enhancement of customer experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid generic communication that could cause disinterest or spam. Implement automated abandoned cart recovery and detailed segmentation to send targeted campaigns, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation identifies abandoned carts and sends messages to recover purchases
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Send personalized messages to new customers, inactive users, and other segments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Use channels like email and SMS for effective communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automação reduz esforço manual e melhora eficiência
Timely messages help recover lost sales
Platform integration facilitates data and campaign management
Expand automation to other stages of the sales funnel, explore segmented campaigns for re-purchase and evaluation, and incorporate new channels to broaden communication reach.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.