automatically welcome new customers with message
Active automationSegmented communication and automation for fireplace customers
Fogo & Art uses automation and segmentation to enhance relationships and the fireplace shopping experience.
Summary: Reduce manual work in communication, better organization of campaigns by segment, better informed customers about their orders, and increased post-purchase review stimulation.
A feature connected to the client's real routine.
Online store specialized in gas fireplaces, indoor, outdoor, and alcohol-based, focused on residential consumers, architects, and decorators, with sales via e-commerce platform. Improve customer relationships, keep them informed about orders and shipping, encourage reviews, and avoid generic communication through segmentation.
Automation of messages for new customer reception, automatic order confirmation, shipping update, and post-purchase review requests. Use of tags to segment audiences and specific campaigns, avoiding spam.
01
automation of messages for journey stages
02
segmentation to avoid generic communication
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automatic order and shipping information
04
post-purchase review encouragement
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, keeping them informed and engaged without generating generic messages or spam. Implementation of automations for key messages and segmentation by tags that organize campaigns by customer profile, ensuring relevance and appropriate cadence in communications.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
solicitação automática de avaliação após compra
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
use of tags for audience and campaign segmentation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation Prevents spam and improves engagement
automation reduces manual effort and improves experience
personalized communication strengthens the relationship
integration with e-commerce platform facilitates operation
Explore new segmentation and automations to increase repurchase cadence and expand automated support, further enhancing the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.