welcomes new customers with an automatic message
Active automationSegmented communication and automation for fireplace customers
Fogo & Art uses automations and segmentation to improve the relationship and shopping experience for fireplaces.
Summary: Reduced manual work in communications, better organization of campaigns by segment, customers better informed about their orders, and increased encouragement for post-purchase reviews.
A feature connected to the customer's real workflow.
Online store specializing in gas, indoor, outdoor and ethanol fireplaces, targeting residential consumers, architects and decorators, selling through an e-commerce platform. Improve customer relationships, keep them informed about orders and shipping, encourage reviews and avoid generic communication by using segmentation.
Message automation for welcoming new customers, automatic order confirmation, shipping updates, and post-purchase review requests. Use of tags to segment audiences and target specific campaigns, minimizing spam.
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message automation for journey stages
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segmentation to avoid generic communication
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automatic information about order and shipping
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post-purchase review prompt
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, keeping them informed and engaged without sending generic messages or spam. Implement automations for key messages and segmentation by tags that organize campaigns by customer profile, ensuring relevance and appropriate cadence in communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
solicitação automática de avaliação após compra
This step keeps service, sales, campaign or support connected to the conversation history.
05
use of labels to segment audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents spam and improves engagement
automation reduces manual effort and improves experience
personalized communication strengthens relationships
integration with e-commerce platform simplifies operations
Explore new segmentations and automations to increase repurchase cadence and expand automated support, further enhancing the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.