Stimulates the customer when they show interest
Active automationIntelligent automation to stimulate purchases and confirm orders
Online erotic products store uses automation to encourage first purchase and confirm orders, keeping customers informed.
Summary: Reduces manual work with automated communication, increases initial customer engagement, rapid order confirmation to keep customers informed, and organizes campaigns by segmented audiences.
A feature connected to the client's real routine.
Ero Comércio & Co. is an online store that sells sex shop products, including intimate cosmetics and erotic accessories, with emphasis on express delivery and free shipping for orders over a certain amount. The target audience is adults interested in erotic products and consumers of intimate cosmetics. Stimulates customer interest at the initial purchase moment and automatically confirms approved orders to keep customers informed and engaged.
Through automations configured in the WPP Marketing platform, the store sends segmented messages to interested customers, encouraging the first purchase, and automatically confirms approved orders, ensuring efficient and personalized communication.
01
First purchase incentive automation
02
Confirmação automática de pedidos
03
Segmentation by tags to avoid spam
04
Personalized and relevant communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain engagement with sensitive segments, avoiding generic communications that could be perceived as invasive, as well as ensuring quick order confirmation to improve the customer experience. Implementation of WPP Marketing automations for first purchase encouragement and automatic order confirmation, with segmentation by tags to deliver relevant messages and avoid spam.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Segmentation of customers by specific tags
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of messages to encourage the first purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted communication for segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Integration with ecommerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and improves the customer experience
Automation reduces manual effort and increases operational efficiency
Messages at the right moment are more effective for conversion
Quick order confirmation builds greater customer trust
Expand automation use for shipment updates and abandoned cart messages, as well as explore targeted mass campaigns for at-risk audiences and inactive customers.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.