automatically welcome new customers with message
Active automationSegmented communication that values natural beauty and strengthens relationships
Rose Almeida uses automation and segmentation to engage customers with personalized messages and encourage repurchase.
Summary: Improved campaign organization by segment, reduced manual work with automated communication, keeping the customer informed about orders and shipments, stimulating repurchase with coupons, and strengthening relationships with customers who value natural products.
A feature connected to the client's real routine.
Rose Almeida Natural Cosmetics offers natural products for hair and skin care, focused on enhancing feminine beauty with a connection to nature. Operates via ecommerce on an integrated platform and aims to strengthen customer relationships who value natural cosmetics. Engage customers from the first contact, inform about orders and shipments, encourage first purchase, request reviews, and stimulate repurchase to increase loyalty and satisfaction.
Automation configured to send welcome messages to new customers, automatic order confirmation, update shipping information, incentive to first purchase at the moment of interest, request for review after the shopping experience, and offer of coupons for repurchase after 60 days. Tag-based segmentation allows targeted communication to specific audiences, avoiding spam and generic messages.
01
Personalized reception of new customers
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Confirmação automática de pedidos
03
Update on shipping and tracking
04
Incentive for the first purchase at the right moment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close and personalized relationship with customers seeking natural products, avoiding generic communication and ensuring each message is relevant and timely to stimulate engagement and repurchase. Implementation of integrated automations with the ecommerce that send segmented messages to audiences defined by tags, covering from customer reception to post-sale and repurchase, keeping the customer informed and encouraged without generating spam.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 21Stimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic messages sent according to customer behavior and stage
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with ecommerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Customized campaigns for new, active, inactive, and best customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase relevance
Automation reduces manual work and keeps the customer always informed
Timely messages strengthen the relationship and stimulate repurchase
Ecommerce integration facilitates automatic status updates
Expand segmentation use for new customer profiles, test new automations for seasonal events, and increase message personalization according to shopping behavior.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.