automatically welcome new customers with message
Active automationIntegrated automation for engagement and repurchase of football shirts
Multifut Store uses automations and segmentation to improve communication and encourage repeat purchases.
Summary: Reducing manual work, recovering sales opportunities, improving communication with customers, and creating a cadence for repurchase, keeping customers informed and engaged.
A feature connected to the client's real routine.
Online store specializing in high-quality football shirts, with customization options and installment plans, serving fans and collectors. Enhance customer relationships, recover potential sales, and promote repeat purchases through segmented and automated approaches.
Use of automations for welcome messages, abandoned cart recovery, order confirmation and updates, payment reminders, and incentivizing repeat purchases with coupons, all segmented for specific audiences.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
Activation of repurchase with incentives
04
Automatic information about orders and payments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a competitive market, avoiding mass and impersonal communication that could lead to low effectiveness. Implementation of automations configured for different moments of the customer journey, with segmentation by tags to send specific messages to different audiences, integrated with the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 20activates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Welcome: intensive use
Recent use: Order Paid: intensive use
Recent use: Cart Recovery: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Recuperação automática de carrinhos abandonados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic order confirmation and updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Lembrete automático para pagamentos pendentes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Sending coupons to stimulate segmented repurchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita spam e aumenta relevância das mensagens
Automation reduces manual effort and enhances customer experience
Timing of communication helps recover sales
Personalization strengthens relationships and encourages loyalty
Improve segmentation and explore new automations to expand engagement and loyalty, as well as continuously monitor campaign effectiveness.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.