notifies customers about cancellations and opens the way for support
Active automationSegmented communication and automations that strengthen the customer experience
Ibiza Oasis uses automations and segmentation to keep customers informed and engaged in women's fashion.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, reduces manual work in communication, and organizes campaigns by segment, strengthening relationships with the audience.
A feature connected to the customer's real workflow.
Ibiza Oasis is a women's fashion brand offering sparkly clothing and accessories, with a catalog that includes t-shirts, babouches, pants, sweaters, jackets, coats and sets, both domestic and imported, serving women interested in fashion and style. Keep customers informed about order status, reduce abandonment due to pending payments and facilitate support in cancellation cases, as well as avoid generic communication through segmented campaigns.
Active automation to notify customers about order cancellations and remind them of pending payments. Mass campaigns with tag-based segmentation for audiences such as new customers, at-risk customers and recent buyers, avoiding spam and increasing relevance.
01
Recovery of sales opportunities
02
Redução de trabalho manual
03
Personalized and segmented communication
04
Keeping customers informed about orders
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for women's fashion customers by avoiding generic messages and reducing manual work in order and payment management. Implement automations for cancellation and pending payment notifications, combined with segmented campaigns that send targeted messages to specific audiences, increasing relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Completed: heavy use
Recent use: Order Canceled: recurring use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Active automation for cancellation notices and pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
04
Mass campaigns with tag-based targeting
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending targeted messages to specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
06
Avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
07
Makes order support and tracking easier
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation increases campaign relevance
Automation reduces manual effort and improves the customer experience
Comunicação personalizada fortalece o relacionamento
Transactional messages are essential for maintaining trust
Enable additional automations for order confirmation and shipping updates, expand the use of segmentation for new campaigns, and explore review and support features to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.