notifies customers about cancellations and opens support channels
Active automationSegmented communication and automations that strengthen the customer experience
Ibiza Oasis uses automation and segmentation to keep customers informed and engaged in women's fashion.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, reduces manual work in communication, and organizes campaigns by segment, strengthening customer relationships.
A feature connected to the client's real routine.
Ibiza Oasis is a women's fashion brand that offers shiny clothing and accessories, with a catalog that includes t-shirts, babuchas, pants, sweaters, jackets, and sets, both domestic and imported, catering to women interested in fashion and style. Keep customers informed about order status, reduce abandonment due to pending payments, and facilitate support in case of cancellations, in addition to avoiding generic communication through segmented campaigns.
Active automation to notify customers about order cancellations and remind about pending payments. Mass campaigns with segmentation by tags for audiences such as new customers, at-risk customers, and recent buyers, avoiding spam and increasing relevance.
01
Sales opportunity recovery
02
Redução de trabalho manual
03
Personalized and segmented communication
04
Keeping customers informed about orders
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for women's fashion customers, avoiding generic messages and reducing manual work in managing orders and payments. Implementation of automations for cancellation and pending payment notifications, combined with targeted campaigns that send messages to specific audiences, increasing relevance and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Completed: intensive use
Recent use: Order Canceled: recurring use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Active automation for cancellation and pending payment alerts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns with segmentation by tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending targeted messages to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Avoids generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Facilitates order support and follow-up
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases campaign relevance
Automation reduces manual effort and enhances customer experience
Comunicação personalizada fortalece o relacionamento
Transactional messages are essential to maintain trust
Activate additional automations for order confirmation and shipment updates, expand segmentation for new campaigns, and explore review and support features to further enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.