automatically welcome new customers with message
Active automationTargeted communication and automation to strengthen relationships and encourage repurchase
Online cosmetics store that employs automation and segmentation to engage and retain customers.
Summary: Improves communication with customers, operational recovery of sales opportunities, keeping customers informed about their orders, and creating an efficient repurchase cycle, in addition to organizing campaigns by segment.
A feature connected to the client's real routine.
Central Cosmetic is an Argentine online store that sells cosmetics and personal care products, offering purchase and payment via the internet, focused on consumers interested in beauty and aesthetics. Engaging customers at different stages of the journey, recovering abandoned carts, encouraging the first purchase, keeping customers informed about orders, and stimulating repurchase.
Use of automations configured for welcome messages, cart recovery, order confirmation and updates, pending payment reminders, order cancellations, and incentivizing repurchase with discount coupons. Mass campaigns are sent to audiences segmented by tags, avoiding generic communication and spam.
01
Sales opportunity recovery
02
Reducing manual work with automations
03
Personalized and segmented communication
04
Keeping customers informed about orders
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintaining relevant and personalized contact with different customer profiles to avoid generic messages, recover lost sales, and stimulate repurchase in a competitive online beauty market. Implementation of WPP Marketing automations with segmentation by tags to send appropriate messages to each audience, combined with segmented mass campaigns to maximize engagement and loyalty.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Configured time: 60 · with mediumStimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Repurchase Coupon: recurring use
Recent use: Order Paid: recurring use
Recent use: Cart Created: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Message automation for each stage of the customer journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags to avoid spam and generic messages
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Mass campaigns directed at specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Sending reminders and updates about orders and payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Incentive for repurchase with personalized coupons
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual effort and maintains constant contact with the customer
Personalized messages help recover sales and stimulate repurchase
Integration with e-commerce platform facilitates order management and communication
Further optimize segmentation based on purchase behavior and feedback, expand automations for post-sale support, and explore new campaigns to increase customer retention and satisfaction.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.