welcomes new customers with an automatic message
Active automationSegmented communication and automations to strengthen relationships and drive repeat purchases
Online cosmetics store that uses automations and segmentation to engage and retain customers.
Summary: Improves customer communication, operational recovery of sales opportunities, keeping the customer informed about their orders and creating an efficient repurchase cadence, as well as organizing campaigns by segment.
A feature connected to the customer's real workflow.
Central Cosmetic is an Argentine online store that sells cosmetics and personal care products, offering purchase and payment over the Internet, focused on consumers interested in beauty and aesthetics. Engage customers at different stages of the journey, recover abandoned carts, encourage first-time purchases, keep customers informed about orders, and stimulate repeat purchases.
Use of automations configured for welcomes, cart recovery, order confirmation and updates, pending payment reminders, order cancellations and repurchase incentives with a coupon. Bulk campaigns are sent to audiences segmented by tags, avoiding generic communication and spam.
01
Recovery of sales opportunities
02
Reduce manual work with automations
03
Personalized and segmented communication
04
Customer maintenance informed about orders
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized contact with different customer profiles to avoid generic messages, recover lost sales, and encourage repurchase in a competitive online beauty market. Implement WPP Marketing automations with tag-based segmentation to send messages tailored to each audience, combined with targeted mass campaigns to maximize engagement and loyalty.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaengages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Repurchase Coupon: recurring use
Recent use: Order Paid: recurring use
Recent use: Cart Created: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for every stage of the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to avoid spam and generic messages
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Mass campaigns targeted to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Sending reminders and updates about orders and payments
This step keeps service, sales, campaign or support connected to the conversation history.
07
Encourage repeat purchases with personalized coupons
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual effort and keeps constant contact with the customer
Personalized messages help recover sales and encourage repeat purchases
Integration with e-commerce platform streamlines order management and communication
Further enhance segmentation based on purchase behavior and feedback, expand automations for post-sale support, and explore new campaigns to increase customer retention and satisfaction.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.