asks for a review after the purchase experience
Configured time: 60 · with mediaSegmented communication that values hair health
Ehraiz uses automations and segmentation to engage customers and optimize sales of hair care products.
Summary: Reduction of manual work in communication, increased efficiency in contacting customers at different stages of the journey, recovery of sales opportunities and keeping the customer informed, as well as encouraging reviews that contribute to the brand's reputation.
A feature connected to the customer's real workflow.
Ehraiz is an online store that sells hair care products such as shampoo, leave-in, serum and kits, focusing on hair health as the foundation of beauty. The company sells directly to consumers online, serving people interested in hair care and beauty products. Engage customers with personalized and automatic messages, recover potential sales, keep customers informed about their orders, and encourage reviews to improve the shopping experience.
Uses configured automations to send abandoned cart recovery messages, order confirmation, shipping updates, pending payment reminders and post-purchase review requests. Campaigns are segmented by tags that identify audiences such as new customers, inactive users or recent buyers, avoiding generic communication or spam.
01
recovers sales opportunities
02
keeps customers informed about orders
03
reduces manual work
04
encourages post-purchase reviews
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers, avoiding generic messages that could be perceived as spam, while recovering lost sales due to cart abandonment and ensuring customers are informed about their orders. Implement message automations integrated into the sales process, with tagging-based segmentation to send targeted communications such as cart recovery, order confirmation and updates, payment reminders, and review requests.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automation · with mediaautomatically confirms approved orders
Active automation · with mediaSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages to recover abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic reminder for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
05
solicitação automática de avaliação após a compra
This step keeps service, sales, campaign or support connected to the conversation history.
06
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation covers the entire customer journey
personalized messages help recover sales
keeping customers informed improves the shopping experience
Expand the use of segmentation for specific promotional campaigns, explore new automation triggers to increase repurchase, and integrate customer feedback to further enhance the experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.