Request review after the purchase experience
Configured time: 60 · with mediumSegmented communication that emphasizes hair health
Ehraiz uses automation and segmentation to engage customers and optimize sales of hair products.
Summary: Reduces manual work in communication, increases efficiency in interacting with clients at different stages of the journey, recovers sales opportunities, and keeps the client informed, as well as encourages reviews that contribute to the brand’s reputation.
A feature connected to the client's real routine.
Ehraiz is an online store that sells hair care products such as shampoos, leave-in conditioners, serums, and kits, focusing on hair health as the foundation of beauty. The company sells directly to the end consumer via the internet, serving individuals interested in hair care and beauty products. Engages clients with personalized and automated messages, recovers potential sales, keeps the customer informed about orders, and encourages reviews to improve the shopping experience.
Utilizes configured automations to send messages for recovering abandoned carts, order confirmation, shipping updates, pending payment reminders, and review requests post-purchase. Campaigns are segmented by tags that identify audiences such as new clients, inactive users, or recent buyers, avoiding generic communication or spam.
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recovers sales opportunities
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Keeps clients informed about orders
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reduces manual work
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stimulates post-purchase evaluations
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective and personalized communication with customers, avoiding generic messages that could be perceived as spam, as well as recovering lost sales due to abandoned carts and ensuring customers are informed about their orders. Implementation of automated messages integrated into the sales process, with segmentation by tags to send targeted communications such as cart recovery, order confirmation and updates, payment reminders, and review requests.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automation · with mediumAutomatically confirm approved orders
Active automation · with mediumSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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automatic sending of messages for abandoned cart recovery
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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automatic reminder for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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solicitação automática de avaliação após a compra
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automation covers the entire customer journey
personalized messages help in sales recovery
keeping the customer informed improves the purchase experience
Expand segmentation use for specific promotional campaigns, explore new automation triggers to increase repurchases, and incorporate customer feedback to further enhance the experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.