welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Riarimar Modas uses automations and segmentation to engage customers and optimize sales in its fashion e‑commerce.
Summary: Reduce manual work in support and communication, increase customer engagement through personalized messages, keep customers informed, and create a cadence for repurchase.
A feature connected to the customer's real workflow.
Riarimar Modas is an online store selling fashion and apparel items such as blouses, bodysuits, shirts, jackets, dresses, pants, shorts and skirts. The e-commerce site offers online payment and order tracking, serving both women's and men's fashion customers. Improve customer relationships through relevant automated messages, segment audiences to avoid generic communication, and reduce manual work in managing orders and payments.
Automations are used to welcome new customers, encourage first purchases, confirm orders, remind about pending payments, provide shipping updates and notify cancellations. Segmentation separates audiences such as new customers, at‑risk customers and recent buyers for targeted campaigns.
01
message automation for order stages
02
audience segmentation to avoid spam
03
reduction of manual work
04
maintenance of the informed customer
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the purchase and post-purchase process while encouraging repeat purchases without creating excessive or generic communication. Implement automations that cover everything from welcome messages to shipping updates and cancellations, combined with audience segmentation for personalized campaigns, ensuring efficient and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: heavy use
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic messages for welcome, confirmation, payment, shipping and cancellation
The company quickly understands where WhatsApp fits into the journey.
02
segmentation separates customers by profile for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with e-commerce platform updates order statuses in real time
This step keeps service, sales, campaign or support connected to the conversation history.
04
campaigns avoid generic communication by sending relevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automation reduces operational load and improves the customer experience
integration with platform makes order updates and tracking easier
personalized messages help keep customers engaged and informed
Expand the use of segmentation to new customer profiles, implement targeted mass campaigns for seasonal promotions, and explore additional integrations for support and evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.