automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Riarimar Modas uses automation and segmentation to engage customers and optimize sales in the fashion e-commerce.
Summary: Reduction of manual work in customer service and communication, increased customer engagement through personalized messages, keeping customers informed and creating a re-purchase cadence.
A feature connected to the client's real routine.
Riarimar Modas is an online store that sells fashion and clothing products, such as blouses, bodysuits, shirts, jackets, dresses, pants, shorts, and skirts. The e-commerce offers online payment and order tracking, serving female and male fashion consumers. Improve customer relationship through relevant automated messages, segment audiences to avoid generic communication, and reduce manual work in order and payment management.
Automations configured to welcome new customers, encourage first purchase, confirm orders, remind pending payments, update on shipping, and inform cancellations are used. Segmentation separates audiences into groups such as new customers, at-risk customers, and recent buyers for targeted campaigns.
01
Message automation for order stages
02
Audience segmentation to avoid spam
03
Reduction of manual work
04
manutenção do cliente informado
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the entire purchase and post-purchase process, as well as stimulate repurchase without causing excessive or generic communication. Implementation of automations covering from welcome messages to shipping updates and cancellations, combined with audience segmentation for personalized campaigns, ensuring efficient and relevant communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationStimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: intensive use
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages for welcomes, confirmations, payments, shipping, and cancellations
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation separates customers by profile for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform updates order status in real-time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Campaigns prevent generic communication by sending relevant messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to prevent spam and increase relevance
automação reduz carga operacional e melhora experiência do cliente
Integration with platform facilitates order update and tracking
Personalized messages help keep customers engaged and informed
Expand the use of segmentation for new customer profiles, implement targeted mass campaigns for seasonal promotions, and explore additional integrations for support and evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.