notifies customers about cancellations and opens support channels
Active automationSegmented communication that enhances the relationship with swimwear fashion customers
Brisah uses automations and segmentation to engage swimwear fashion clients, optimizing sales and service.
Summary: Reduction of manual communication work, improved customer relationship through relevant and automated messages, campaign organization by segments, and encouragement of repurchase.
A feature connected to the client's real routine.
Brisah is an online store specializing in women's fashion, focusing on bikinis, accessories, and apparel, sold exclusively online for women interested in swimwear fashion. Improve customer relationships through automated and segmented messages, avoiding generic communications and encouraging repurchase.
Use of automations for order confirmation, shipping updates, cart recovery, order cancellation, and incentivizing repurchase with coupons, as well as segmentation by tags for sending specific campaigns to different audiences.
01
recovers sales opportunities
02
Reduces manual work in communication
03
mantém clientes informados sobre pedidos e envios
04
cria cadência de recompra com incentivos
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with customers, avoiding generic messages that could be considered spam, and encourage repurchase in a competitive online swimwear fashion segment. Implementation of message automations for different stages of the customer journey, combined with segmentation by tags to target specific campaigns, optimizing engagement and customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 1activates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic sending of messages at different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Use of coupons to encourage repurchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Alerts about cancellations and order statuses
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Recovery of abandoned carts to resume sales
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação é essencial para evitar comunicação genérica
Automation facilitates continuous and personalized relationship
Relevant messages increase customer engagement
Integration with e-commerce platform optimizes processes
Evaluate the activation of new automations, such as welcome messages, and expand the use of segmented mass campaigns to further strengthen relationships with different audiences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.