Segmented communication that strengthens relationships and drives repeat purchases

Guaritore Lenços uses automations and targeted campaigns to improve the experience and encourage repeat purchases.

Fashion & accessories Marketing automation Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Guaritore Lenços successfully organized its campaigns by segment, keeping customers informed and engaged, making it easier to recover sales opportunities and creating an efficient repurchase cadence, while also reducing manual work in communication.

A feature connected to the customer's real workflow.

Online store specializing in the sale of scarves, including Christian scarves, focused on offering fashion products and accessories to consumers interested in specific styles and values. Guaritore Lenços aims to improve communication with its customers and encourage repurchases through relevant and personalized messages. Keep customers informed, recover sales opportunities, encourage first purchases and repeat purchases, as well as ensure efficient support and request reviews to strengthen the brand's reputation.

Use automations configured to welcome new customers, recover abandoned carts, notify about order and payment status, request reviews after purchase, and encourage repurchase with coupons. Mass campaigns are sent with segmentation by tags that classify audiences as new customers, at-risk customers, inactive customers, recent buyers, and best customers, avoiding generic messages or spam.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 creates repurchase cadence

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure customer communication is relevant and personalized to avoid generic messages and spam, recover lost sales from abandoned carts, and encourage repeat purchases in a competitive fashion and accessories market. Implement message automations via WPP Marketing that cover the entire customer lifecycle, from onboarding to post-sale, combined with mass, tag-segmented campaigns that organize audiences for targeted messaging based on profile and purchase behavior.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Atualizacao de envio Payment pending

Welcome for new customers

welcomes new customers with an automatic message

Active automation

Order cancellation

notifies customers about cancellations and opens the way for support

Active automation

Solicitacao de avaliacao

asks for a review after the purchase experience

Configured time: 60

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 60

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

message automation for welcome, cart recovery, order confirmation and updates This step keeps service, sales, campaign or support connected to the conversation history.

segmented mass campaigns by tags that define customer profiles Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

sending personalized messages based on customer behavior and status This step keeps service, sales, campaign or support connected to the conversation history.

integração com plataforma de e-commerce para sincronização de dados This step keeps service, sales, campaign or support connected to the conversation history.

use of coupons to encourage first purchase and repurchase This step keeps service, sales, campaign or support connected to the conversation history.

solicitação automática de avaliação após compra This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential to avoid spam and increase relevance

automation reduces manual effort and improves communication consistency

e-commerce integration makes updating and personalizing messages easier

timely messages help recover sales and encourage repeat purchases

Expand the use of segmentation to include new customer profiles, test new personalized messages to increase engagement, and explore additional integrations to enrich data and further improve the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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