Segmented communication that values the woman's experience

SIDE B uses automation and segmentation to improve communication and engagement with customers of comfortable and timeless fashion.

Fashion and accessories Automação Segmentation Recuperação de carrinho Repurchase Evaluation

Summary: Operational improvements in recovering sales opportunities, reduction of manual work in communication, increased customer engagement with relevant messages, and creation of a reorder cadence aligned with the audience profile.

A feature connected to the client's real routine.

Women's fashion brand that offers comfortable, timeless, and stylish clothing for sunny women, focusing on pieces such as dresses, jumpsuits, pants, shorts, skirts, blouses, crop tops, and beach accessories. The brand prioritizes a practical shopping experience, with free shipping from a certain amount, fast delivery, and easy exchanges. Customize communication with different audiences, recover potential sales, encourage repeat purchases, and keep customers informed throughout the buying process.

Use of automations configured for cart abandonment recovery, post-purchase review requests, reorder incentives with coupons, and shipping updates. Segmentation is done by tags that identify audiences such as new customers, at-risk, inactive, recent buyers, and top customers, avoiding generic or spam messages.

01 Abandoned cart recovery

02 Solicitação automática de avaliação pós-compra

03 Re-purchase incentive with coupons

04 Automatic shipping status updates

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure that communication is relevant and personalized for different customer profiles, avoiding generic messages and increasing engagement and loyalty in a competitive women's fashion market. Implementation of WPP Marketing automations to send segmented messages, recover abandoned carts, request reviews, encourage rebuys, and keep customers informed about shipping—all based on tags organizing audiences by behavior and profile.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Solicitacao de avaliacao Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Customer Segmentation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 15

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 60

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Segmentation: uses labels to separate audiences and campaigns

Recent use: Cart Recovery: intensive use

Recent use: Order Shipping: recurring use

Recent use: Review Request: recurring use

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Tag-based segmentation to define specific audiences The company quickly understands where WhatsApp fits into the journey.

Sending automatic messages based on customer behavior The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Potential sales recovery via cart abandonment messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Post-purchase review requests for engagement The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Re-purchase incentive with automatically sent coupons The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Constant customer updates on order status The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation avoids generic communication and increases relevance

Automação reduz esforço manual e melhora eficiência

Messages at the right time help recover sales

Personalized incentives stimulate re-purchase

Further refine campaign segmentation and personalization, explore new automations for support and post-sale, and continuously monitor customer experience for strategic adjustments.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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