welcomes new customers with an automatic message
Active automationIntegrated automation for efficient communication in audiovisual services
Oliline uses automations and segmentation to improve communication with clients of audiovisual events in Kigali.
Summary: Reduction of manual work in order handling and follow-up, keeping customers informed about status and updates, organizing campaigns by specific segments, and improving customer engagement and satisfaction.
A feature connected to the customer's real workflow.
Oliline is a company specializing in professional audiovisual services in Kigali, Rwanda, offering live streaming, sound system setup, and equipment rental for corporate events, weddings, religious services, and online broadcasts. The company uses the WPP Marketing platform to enhance its customer communication through automations and segmentation, integrating with the Wix system of its e‑commerce. Improve customer relationships by ensuring personalized, efficient, and timely communication, while reducing manual work in customer service and the tracking of orders and payments.
Through the WPP Marketing platform, Oliline sets up automations to welcome new customers, confirm orders, remind about pending payments, provide shipping updates and notify about cancellations, as well as encourage the first purchase. Segmentation is done with tags to separate audiences, avoiding generic messages and spam, and directing specific communications to groups such as new customers, at-risk customers or recent buyers.
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reduces manual work in customer service
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keeps customers informed about order and payment statuses
03
evita comunicação genérica e spam
04
organiza campanhas por segmentos específicos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with customers of varied profiles and needs without overburdening the team with manual processes and avoiding generic messages that may be perceived as spam. Implement automations configured for different moments of the customer journey, combined with tag-based segmentation to send specific messages to distinct audiences. Integration with Wix to keep data up to date and streamline the flow of information.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation for distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Effective segmentation prevents spam and improves engagement
automation reduces the team's operational load
integration with e-commerce systems simplifies data management
personalized communication strengthens customer relationships
Evaluate enabling automatic post-service feedback requests to increase customer feedback and refine future campaigns; explore new segmentations and automations to further strengthen relationship and support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.