automatically welcome new customers with message
Active automationIntegrated automation for efficient communication in audiovisual services.
Oliline uses automation and segmentation to enhance communication with audiovisual event clients in Kigali.
Summary: Reduction of manual work in order handling and tracking, keeping customers informed about status and news, organizing campaigns by specific segments, and improving engagement and customer satisfaction.
A feature connected to the client's real routine.
Oliline is a company specializing in professional audiovisual services in Kigali, Rwanda, offering live broadcasting, sound system setup, and equipment rental for corporate events, weddings, religious services, and online broadcasts. The company uses the WPP Marketing platform to enhance communication with clients through automations and segmentation, integrated with their Wix e-commerce system. Improve customer relations by ensuring personalized, efficient, and timely communication, as well as reduce manual work in order and payment management.
Through the WPP Marketing platform, Oliline configures automations to welcome new customers, confirm orders, remind of pending payments, inform about shipping updates, and notify cancellations, besides incentivizing first purchases. Segmentation is done with labels to separate audiences, avoiding generic messages and spam, directing specific communications to groups such as new clients, at-risk customers, or recent buyers.
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reduces manual work in customer service
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Keeps customers informed about order and payment status.
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evita comunicação genérica e spam
04
organiza campanhas por segmentos específicos
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication with customers of various profiles and needs, without overloading the team with manual processes and avoiding generic messages perceived as spam. Deploy configured automations for different moments in the customer journey, combined with label segmentation to send specific messages to different audiences. Integration with Wix to keep data updated and facilitate information flow.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationStimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Message automation for different stages of the customer journey.
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by labels for different audiences.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integration with Wix platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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sending personalized messages according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Effective segmentation prevents spam and improves engagement.
Automation reduces the operational load of the team.
Integration with e-commerce systems facilitates data management.
Personalized communication strengthens customer relationships.
Activate automated post-service evaluation requests to gather customer feedback and adjust future campaigns; explore new segmentations and automations to further strengthen relationships and support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.