welcomes new customers with an automatic message
Active automationSegmented communication that enhances the shopping experience for women's fashion
Virtuous uses automations and segmentation to improve relationships and engagement with women's fashion customers.
Summary: Improved customer communication, recovery of sales opportunities, efficient organization of campaigns by segment, keeping customers informed, and creating a repurchase cadence — all with less manual effort.
A feature connected to the customer's real workflow.
Online store specialized in women's fashion, focused on dresses, sets, rompers, jumpsuits and blouses/shirts, serving women interested in fashion. Improve customer relationships through personalized communication, increase engagement and encourage repeat purchases, reducing generic messages and manual work.
Use automations configured to welcome new customers, recover abandoned carts, confirm orders, notify about pending payments and shipping updates, request reviews, and encourage repeat purchases with coupons. Tag-based segmentation lets you send targeted messages to audiences such as new customers, at-risk customers, inactive customers, and top buyers.
01
Abandoned cart recovery
02
Redução do trabalho manual
03
Personalized and segmented communication
04
Persistent information about orders and payments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close, personalized relationship with customers in a competitive women's fashion market, avoiding generic communications that may be perceived as spam and reducing the manual effort of the team. Implement WPP Marketing automations that cover the entire customer journey, combined with tag-based segmentation for targeted campaigns, ensuring relevant and timely messages for different audience profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationasks for a review after the purchase experience
Configured time: 15recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 21Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages based on customer behavior
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags defines specific audiences for campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Messages are sent at strategic moments of the buying journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform enables real-time updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual effort and improves the customer experience
Keeping the customer informed builds greater trust and engagement
Post-purchase incentives encourage customer loyalty
Further enhance targeting with new tags, explore segmented mass campaigns for special dates, and expand the use of automations for support and after-sales.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.