Intelligent automation to recover carts and stimulate first purchases

Papillon Semi-Jewelry uses automation and segmentation to improve communication and engagement with customers.

Jewelry and semi-jewelry Marketing automation Recuperação de carrinho Segmentation Automatic messages WPP Marketing

Summary: Helps recover sales opportunities, reduces manual work for the support team, keeps customers informed about their orders, and creates an efficient cadence for repurchase, strengthening the relationship with the target audience.

A feature connected to the client's real routine.

Papillon Semi-Jewels is a brand focused on semi-jewelry plated in 18k Gold, 925 Silver, or Rhodium, with hypoallergenic and personalized products, aimed at women interested in high-quality and customized accessories. Operates on an integrated e-commerce platform with WPP Marketing to optimize communication and sales. Improve the customer experience and increase conversion through automated messages that recover abandoned carts, encourage the first purchase, and keep the customer informed about order status.

Uses automations configured to send segmented messages, such as cart recovery after 60 minutes, first purchase encouragement for interested customers, automated confirmation of approved orders, pending payment reminders, and shipping updates with tracking. Segmentation prevents sending irrelevant messages by directing communications to specific audiences with labels.

01 Abandoned cart recovery

02 Incentivo à primeira compra

03 Automatic shipping and tracking updates

04 Confirmação automática de pedidos

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure that communication with customers is relevant and timely, avoiding generic messages that could be ignored, as well as recovering lost sales from abandoned carts and encouraging repurchase in a competitive semi-jewelry market. Implementation of specific automations and detailed segmentation via labels to send personalized messages based on customer behavior, integrating order confirmation, payment reminders, shipping updates, and incentives for first purchase.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First purchase incentive Atualizacao de envio Pending payment Confirmacao de pedido Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Pending payment

reminds customers about unpaid orders

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Automated sending of messages to customers who abandon their cart after 60 minutes The company quickly understands where WhatsApp fits into the journey.

Incentive messages for interested customers who have not yet purchased The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic confirmation for approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Reminders for pending payments The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Updates on shipping and tracking to keep the customer informed The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmentation by labels for specific audiences, avoiding generic communication The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is fundamental to avoid spam and increase message relevance

Automation reduces manual work and speeds up communication

Keeping the customer informed throughout the purchase process improves the experience

Recovering abandoned carts is an effective strategy to increase conversion

Expand the use of segmentation for re-purchase and product review campaigns, and explore new automations for support and continuous loyalty.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora