recovers customers who started but did not complete a purchase
Configured time: 60Strategic automation for women's and teen footwear
Guapa Loca uses WPP Marketing automations to recover carts, encourage first purchases, and keep customers informed.
Summary: Reduction of manual communication work, increased efficiency in recovering abandoned carts, maintaining customers informed during purchase, and creating a loyalty loop for re-purchase, delivering a more fluid and personalized shopping experience.
A feature connected to the client's real routine.
Guapa Loca is an Argentine online store specializing in women's and teenage footwear, offering trends in boots, sandals, and sneakers with national shipping. The e-commerce uses the Nuvemshop platform and seeks to strengthen relationships with customers and optimize sales. Improve communication with customers through automations that recover abandoned carts, encourage first purchase, stimulate repeat purchase, update on shipping and payment, and confirm orders, avoiding generic messages and spam.
Use of automations configured in WPP Marketing to send segmented messages according to customer behavior, such as cart abandonment, initial interest, repurchase after purchase, shipping status, pending payment reminder, and order confirmation.
01
recovers sales opportunities
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reduces manual work
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mantem clientes informados
04
creates a re-purchase cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and informed throughout the purchase process, recover missed sales opportunities from abandoned carts, and encourage repurchase in a competitive women's footwear market. Implementation of automations from WPP Marketing that send personalized and segmented messages to specific audiences, such as customers who abandoned carts, new interested parties, customers with pending payments, and recent buyers, as well as automatic updates on shipping and order confirmation.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: occasional use
Recent use: Order Paid: one-time use
Recent use: Order Shipping: occasional use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic messages for cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
incentive for first purchase at the moment of interest
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending coupons for repurchase after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
pending payment reminder
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
automatic confirmation of approved order
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid spam and increase engagement
Integrated automation covers the entire customer journey.
automatic updates improve the consumer experience
personalized messages increase the chance of repurchase
Expand the use of segmentation for personalized mass campaigns, explore new automations for customer evaluation and support, and continuously optimize messages based on consumer behavior and feedback.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.